1. CHANNELS
Testing our business model

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˃ http://leadteamstartup.weebly.com/

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Channels

4. University Students
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˃ Marketing
Social Networks
(combination – interconnect)
Blog
University Website
QR Code
SEO
Viral Marketing
Word-of-Mouth
LeadTeam platform
PPC
˃ Sale
LeadTeam Platform
App Store

5. Universities
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˃ Marketing
LeadTeam Platform
SEO
Direct Mail
Tele-Marketing
Fairs
˃ Sale
LeadTeam Platform
App Store

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Relationship with the
customer

7. Get Customers
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˃ Acquisition
SEO (Google Analytics)
SEM (Google Ad words)
Social Networks
E-mail (B2B)
˃ Activation
Blog
A/B testing
Videos and images.
Free beta version
˃ Retention
e-mails
Promoting social networks
Beta version use tracking
˃ Sale
Promotions
Endorsements
Creative marketing
Facebook Adds.

8. Keep Customers
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Actualization Communication Personalization
˃ Social Media – Facebook, LinkedIn, Pinterest, Instagram, Slideshare–
 LeadTeamer community
˃ LeadTeam Startup Weebly Blog
˃ Newsletters and email club :≠ Mailing list  personalized content
˃ Drip Marketing to be 1st in customers mind
– Team Notifications, Posts, Reminders, emailing (new features)-
Linked accounts?

9. Grow Customers
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˃ Recommendation
word-of-mouth system.
Social Media (Sharing)
Local media
University newsletters
˃ Up-selling
Promote our Premium
version through our
website and social media
channels.
˃ Next-selling
Transactional e-mail

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Channel Hypothesis

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Social media

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Landing page

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