Influence Marketing 101: The New Word of Mouth

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What is Influence Marketing and how can your organization start? How is it different than social media?

Marketing Empresariales Noticias y política

Influence Marketing 101
Amy H. Lewis | @CommsNinja

Components of Influence

Who Are Influencers?

Citizen
Analysts

What Do Influencers Want?

Access

Amplification

Make Heroes of the Brave

New Methods, New Measures
Traditional Marketing

Influence Marketing

Influence Marketing Is a LongTerm Strategy, Not a Quick Fix
Questions or Comments? Contact Me: @CommsNinja

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Influence Marketing 101: The New Word of Mouth

1. Influence Marketing 101 Amy H. Lewis | @CommsNinja

2. Components of Influence

3. Who Are Influencers? Citizen Analysts

4. What Do Influencers Want? Access Amplification

5. Make Heroes of the Brave

6. New Methods, New Measures Traditional Marketing Influence Marketing

7. Influence Marketing Is a LongTerm Strategy, Not a Quick Fix Questions or Comments? Contact Me: @CommsNinja