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Influence Marketing 101
Amy H. Lewis | @CommsNinja
Components of Influence
Who Are Influencers?

Citizen
Analysts
What Do Influencers Want?

Access

Amplification
Make Heroes of the Brave
New Methods, New Measures
Traditional Marketing

Influence Marketing
Influence Marketing Is a LongTerm Strategy, Not a Quick Fix
Questions or Comments? Contact Me: @CommsNinja

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Influence Marketing 101: The New Word of Mouth