3. This week (Week 1)
Tuesday:
– The course
– Introductory material
Wednesday:
– Set up social media accounts
– Add content to own wiki pages
– Explore blogs
Thursday:
– Social media services (closer look)
– Social capital, online community & social networking (EP)
Fill out survey (frontpage of wiki)
3
4. Miscellaneous
Us:
– Group allocations (today)
– Full course schedule up (Friday)
– Full assessment information (Friday)
You:
– Start thinking of viable online community ideas
(interests, purpose, cause, ...)
– All accounts set up including blogs, Twitter accounts,
& wiki page
– Communicate with group members*
– Who wants to be the class rep?
4
5. Assessing your performance
Assessment Weighting Total
Blog assignments 3 x 5% 15%
Group project: 40%
• Report 15%
• Prototype 15%
• Presentation 10%
Final Examination 45%
Total 100%
Group project with 3 other students
Presentations to expert panel (df. Dragon’s Den)
Final examination to be digital?
5
6. Suggested timeline for projects
Week Tasks
1 Contacted group members
2 Idea close to confirmation, roles assigned & plan
organised
3 Market research almost complete & report started
4 Website structure in place & seeding content added
5 Final website design done, community activity
continuing, report completed
6 Presentation ready for Wednesday, website & report
ready for submission
6
7. Next week (Week 2)
Tuesday:
– Web technologies (internet, WWW, HTML, AJAX, ...)
Wednesday:
– Diving deeper into Facebook pages
Thursday:
– Social media case studies (strategies!)
– Power of free (Phil Osborne ‐ Marketing)
Assessment:
– Blog assignment 1
– Group roles organised & ideas being explored
7
11. Some numbers ...
– 3rd most visited website (Alexa.com)
– 135.7 million unique viewers (April)
– 13 billion videos (April)
– 24 hours video uploaded every minute
– 2nd most visited website (Alexa.com)
– More than 400 million active users
– More than 25 billion pieces of content per month
– 70% of Facebook users outside the U.S
– 10th most visited website (Alexa.com)
– 105 million registered users
– 300,000 new users signing up every day
– 55 60 70 90 million “tweets” (posts) daily
12. Social Network Sites (SNS)
Build, manage, and publish public connections to
friends, family, contacts or colleagues
Built around:
– Everyday life
– Photos
– Music
– Pets
– Bookmarks
– Business
– ...
15. Facebook: what is it?
Social network site (SNS)
Advertising platform
Developer platform
Video and photo sharing site
Search engine
Largest online community in the world
Successful business
Culturally significant
...?
15
26. What do people do?
Discuss, converse, Crowd source
share, ... Manage events
Break news Monitor trends
Manage customer Discover new things
service
Stalk celebrities
Build networks
33. “Google believes that in three years or so
desktops will give way to mobile as the
primary screen from which most people will
consume information and entertainment.”
[Source: http://www.siliconrepublic.com]