1. Holiday 2011 Wrap Up ‘ Twas the Season for Online Shopping January 18, 2012

6. Shoppers have allocated more of their holiday budget to shop online this year and planned to utilize mobile devices as a shopping tool 1/4 respondents planned to shop for holiday gifts on their mobile devices Percentage of Holiday Budget Allocated for Online Shopping Survey data

8. Deals and Promotions

10. Online retailers attracted more last-minute shoppers than last year with expedited shipping offers and in-store deals Total Online Retail Visits: 2010 vs. 2011 (Week 51, in millions) Clickstream data

11. Amazon Trends and Black Friday Activities

16. Popular Products and Trends

17. Popular gifts remained relatively the same as the prior years Clothes and Shoes Electronics Toys and Games Survey

18. The biggest category decrease this year was in Books and Media, perhaps signaling the shift to tablets and e-readers Books & Media Visits: 2010 vs. 2011 (Weeks 46-51, in millions) Clickstream data

19. Top-searched toys this year were a mix of the old and new Clickstream data Top Toy Searches to Walmart (November 1-14 2011) % Lego 5% Barbie games 3% Bey blades 2% LeapPad 2% Fisher price little people 1% Top Products Viewed on Toys ‘R Us (November 1-14 2011) # of Views LeapFrog LeapPad Explorer Learning Tablet - Green 150,352 LeapFrog LeapPad Explorer Learning Tablet - Pink 144,651 LeapFrog LeapPad Explorer Learning Tablet with Mr. Pencil Learning Game Value Pack 104,189 Exclusive Barbie Malibu Dreamhouse 86,834 Animal Planet Air Swimmers eXtreme Radio Control Giant Flying Shark 82,987

20. Gift cards were the go-to last-minute gift Survey data Percentage of Holiday Shoppers Who Purchased by Category