'Twas the Season for Online Shopping Webinar

Holiday 2011 Wrap Up ‘ Twas the Season for Online Shopping January 18, 2012

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Introduction to Compete ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Shoppers were willing to spend for the holidays ,[object Object],$$ -$ $ ,[object Object],Survey data $515

Shoppers have allocated more of their holiday budget to shop online this year and planned to utilize mobile devices as a shopping tool 1/4 respondents planned to shop for holiday gifts on their mobile devices Percentage of Holiday Budget Allocated for Online Shopping Survey data

[object Object],Online shopping saw impressive YOY gains throughout the holiday season, especially around Cyber Monday and the end of the December Total Visits - Retailers 2010 vs. 2011 Clickstream data

More shoppers were waiting for holiday deals to shop this year Percentage of Holiday Shopping Completed 2010 vs. 2011 ,[object Object],Survey data

Online retailers attracted more last-minute shoppers than last year with expedited shipping offers and in-store deals Total Online Retail Visits: 2010 vs. 2011 (Week 51, in millions) Clickstream data

Amazon Trends and Black Friday Activities

Amazon was the preferred online retailer for holiday shopping Percentage of Holiday Shoppers Who Purchased by Retailer ,[object Object],Survey data

[object Object],Traffic to Amazon increased 23% during November Amazon November Traffic 2010 vs. 2011 Amazon December Traffic 2010 vs. 2011 Clickstream data YOY: 4% YOY: 23%

Black Friday is no longer just an offline shopping day ,[object Object],Clickstream data Share of Black Friday Shopping Visits (Black Friday 2010 vs. 2011, Base=Top 10 retailers ) +4.9% -3.0% +1.6% -2.6%

Shoppers are shifting their spending to online at certain retailers Black Friday Store Locator Usage vs. Conversion Rate (Black Friday 2011, % of all retailer visits to use store locator and/or purchase) ,[object Object],Clickstream data

Popular gifts remained relatively the same as the prior years Clothes and Shoes Electronics Toys and Games Survey

The biggest category decrease this year was in Books and Media, perhaps signaling the shift to tablets and e-readers Books & Media Visits: 2010 vs. 2011 (Weeks 46-51, in millions) Clickstream data

Top-searched toys this year were a mix of the old and new Clickstream data Top Toy Searches to Walmart (November 1-14 2011) % Lego 5% Barbie games 3% Bey blades 2% LeapPad 2% Fisher price little people 1% Top Products Viewed on Toys ‘R Us (November 1-14 2011) # of Views LeapFrog LeapPad Explorer Learning Tablet - Green 150,352 LeapFrog LeapPad Explorer Learning Tablet - Pink 144,651 LeapFrog LeapPad Explorer Learning Tablet with Mr. Pencil Learning Game Value Pack 104,189 Exclusive Barbie Malibu Dreamhouse 86,834 Animal Planet Air Swimmers eXtreme Radio Control Giant Flying Shark 82,987

Gift cards were the go-to last-minute gift Survey data Percentage of Holiday Shoppers Who Purchased by Category

Thank you. Questions? Lindsay Steinbach Associate, Retail 617-933-5725 [email_address] www.compete.com Uyen Chand Senior Associate, Retail 617-933-5799 [email_address] www.compete.com ,[object Object]

'Twas the Season for Online Shopping Webinar

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