unit 2

1. Strengths
The strengths will be that we will be able to raise awareness
about GOSH.
Another strength will be that parents will be able to be more
aware as there will have children who may be sick
Another strength will be that people worldwide will know
about it

2. Weakness
It may not be able to reach the certain audience we want it to, which is adults who
have young kids, and there may no be interested .
Whilst filming people will get in the way, as the ad will be serious, and some
people might disturb us
As we are doing in the college and most of us are 16-19, it will only appeal to
some people who are young and pregant, and mostly appeals to the teachers
We only have 2 people so it may hard to film it, with someone being in the ad

3. Opportunities
We will have the opportunity to improve camera angles whilst we film
More people will be informed about great ormond street hospital
We will be able to improve our editing skills after post production

4. Threats
We may get stopped as, we're doing in college so the staff or security may not
realise what we doing
There will be limited time for us to do the campaign