A s

1. Social Funnel - Fan vs Follower
Web-Wide Impressions (Program Awareness)
Community Acquisition
Content + Engage Fan Follower Cost per Fan/Follow
= Impressions Scale
Cost per Engage
Fans + Followers Content advocacy/engage: Content graze:
= Community Reach Cost per Share
• Comment / Share / Interact • Watch / Read / Learn
Call to Action
Referral:
Cost per Action
• Promo acquisition
• Lead acquisition
• ecommerce acquisition
• ...etc
http://www.contentandmotion.co.uk