Each year, TMP Directional Marketing hosted a Client Summit. This booklet contains author biographies, an agenda, etc. about the annual event.

1. CLIENT SUMMIT 2010
CHICAGO, ILLINOIS – September 29 & 30

2. Welcome
It is my pleasure to welcome you to TMP Directional Marketing/15miles’ Client Summit 2010, bringing
together experts in local search and business leaders across various industries. This annual event is part of our
ongoing effort to keep you updated with the most innovative local-, mobile- and social-marketing solutions, so
you can build brand awareness and greater sales for your business. Over the next two days, you’ll hear insightful
presentations designed to impact your success in local marketing. Not only will we showcase the latest industry
trends and developments, but we’ll also give you the first glimpse at this year’s Local Search Usage Study.
I hope you enjoy your time with us today and that you walk away with a deeper understanding of the constantly
evolving local-search landscape. It is our goal that you will apply what you learn today to further develop
your integrated marketing strategies across multiple media platforms — offline, online and mobile — for
comprehensive search results that benefit your bottom line.
Michael Flanagan | TMP Directional Marketing/15miles
President and Chief Executive Officer

3. It’s tIme to Get Vocal about local
conference / Venue DetaIls
Plateau level breakfast, lunch and
General-session presentations sponsor tables are in
VocalIZe Your oPInIons are held in Great room 1. Great room 2.
We want to hear from you. Because we value your input, you are
encouraged to text “COMMENTS” and your feedback to 65635.
Great Room 1 Great Room 2
QuestIons? 4
7 6 5
Text “QUESTIONS” and your specific inquiry to 65635. And 2
because we know that you appreciate a quick response, that’s 3 1
exactly what you’ll get.
taGGInG & sHarInG
Many online social sites (e.g., Twitter) allow you to tag
content, such as words that link to a particular topic. If
you’re sharing comments, photos, etc. related to this
event, please use the following tag: #TMP15CONF.
During the show, content with this hash tag will be table 1: supermedia table 5: telmetrics
streamed live. table 2: Yellowbook360 table 6: cityGrid media
table 3: Dex one corporation table 7: Whitepages.com
table 4: at&t
conference PresentatIons
for your convenience, all conference presentations will be
available at tmpdm.com/clientsummit by monday, october 4.
If you require downloadable materials prior to this date, please
email your inquiry to monica Ho at monica.ho@15miles.com.
Message and data rates may apply. Text “STOP” to opt out of receiving messages.
Text “HELP” for assistance. Service availability is on a carrier-by-carrier basis and is based on handset compatibility.

4. aGenDa
Wednesday, september 29
8:00 a.m.–9:00 a.m. Guest arrival and registration Sponsored by
Continental Breakfast
9:00 a.m.–9:30 a.m. opening remarks
Mike Flanagan, TMPDM/15miles
9:30 a.m.–10:30 a.m. Local Search Usage Study results
Presenter 1: Gregg Stewart, 15miles
Presenter 2: Serge Matta, comScore
As our special guest, you will get a sneak peek at the results of our latest Local Search Usage Study,
which will provide the data necessary to refine your current marketing strategies as well as key findings
for integration into future campaigns.
10:30 a.m.–11:30 a.m. old Is new again
Fireside Chat With the Publishers
Moderator: John Jordan, TMPDM/15miles
Panelist 1: Brian Ritenour, SuperMedia
Panelist 2: Chris Heilbock, Yellowbook
“Yellow Pages” and “new” are not terms typically used together; however, in this session, hear from the
top publishers about how they have turned this tried-and-true medium on its ear to go where no marketer
ever thought possible. Pay per call, QR codes, SMS, oh my!
Sponsored by
11:30 a.m.–12:30 p.m. networking lunch
12:30 p.m.–1:00 p.m. meet With our sponsors (Great Room 2)
Meet with one (or a few) of our on-site industry experts, or just peruse their tables to discover more about
their products/services (and how these can be used to take your marketing efforts to new heights).

5. 1:00 p.m.–2:30 p.m. local-search land Grab (Local-Site Panel)
Moderator: Monica Ho, TMPDM/15miles
Panelist 1: Drew Mitchell, Google
Panelist 2: Neil Salvage, CityGrid Media
Panelist 3: James Price, SuperMedia
As the local-search space continues to grow and evolve, how are our well-known friends at the top Internet
Yellow Pages and local-search sites staying fresh and relevant?
Sponsored by
2:30 p.m.–2:45 p.m. break
2:45 p.m.–3:45 p.m. marketing in the social era: Preparing for a new Kind of
consumer relationship
Track 1: The “Who” and the “Why”
Moderator: Gregg Stewart, 15miles
Panelist 1: Brad Keown, Facebook
Panelist 2: Manny Anekal, Zynga
Companies need to be where customers are. With over 500 million members on Facebook and 50 million
each on Twitter and LinkedIn, chances are high that your customers and prospects are logging in to social
networks every day. See how Facebook and other social sites/applications (such as gaming) are
transforming the marketing discipline. Also, learn how to use social networks to transform your marketing
funnel with increased leads, conversions and word of mouth.
3:45 p.m.–4:45 p.m. marketing in the social era: Preparing for a new Kind of
consumer relationship
Track 2: The “How”
Moderator: Jon Winsell, TMPDM/15miles
Speaker: Jascha Kaykas-Wolff, Involver
4:45 p.m.–5:00 p.m. conference Wrap-up
Mike Flanagan, TMPDM/15miles Sponsored by
6:00 p.m. trolleys to Welcome reception @ John Hancock center

6. aGenDa
thursday, september 30
Sponsored by
8:00 a.m.–9:00 a.m. networking breakfast
9:00 a.m.–10:00 a.m. mobile search: are We there Yet?
Moderator: Will Foust, TMPDM/15miles
Speaker: Matt Booth, BIA/Kelsey
Finally in 2010, we are seeing signs of marketing life in the mobile arena. In this session,
hear the latest research on how consumers are currently engaging with content and advertising
via their mobile devices. Is it time to fit mobile marketing into your mix of traditional and
online marketing?
10:00 a.m.–11:00 a.m. emerging media: advertiser Panel
Moderator: Kristen Spence, TMPDM/15miles
Panelist 1: Marc Zeitlin, Farmers Insurance
Panelist 2: Eric Rosenthal, Culligan
Panelist 3: Burt Rosen, Knowledge Universe
Join us for an illuminating discussion as some of our clients allow us to peek into their next
generation digital-marketing strategies. What should be on your marketing radar for 2010
and beyond?
11:00 a.m.–11:30 a.m. conference Wrap-up
Mike Flanagan, TMPDM/15miles
Sponsored by
11:30 a.m. lunch boxes to be Provided
11:30 a.m.–2:30 p.m. shuttles to airport

7. sPeaKers
In Order of Appearance
mike flanagan | tmP Directional marketing/15miles serge matta | comscore
President/Chief Executive Officer Senior Vice President of Marketing Solutions
Flanagan is president and chief executive officer of TMP Directional Marketing. In 2003, Having worked for three years with MicroStrategy’s consulting group, Matta joined
Flanagan served as chief financial officer of the directional-marketing division at Monster comScore over 10 years ago to head its product-management group. A global leader in
Worldwide, an affiliate of TMP Directional Marketing at the time. Flanagan remained in measuring the digital world through a powerful combination of behavioral and survey
that position until the company became TMPDM in 2005, and, in 2008, he assumed insights, comScore enables clients to better understand, leverage and profit from the
his current roles. He currently oversees TMPDM’s profitability, operational-efficiency rapidly evolving Internet and mobile arenas. Matta currently heads both the telecom
and senior-management teams. He works with these teams to establish performance and financial-services verticals. Within the telecom vertical, comScore serves the top-
goals and priorities among departments, delegating responsibilities to keep the entire four Regional Bell Operating Companies, all six cable companies and many others. In
company on track, time and budget. His knowledge of the marketing industry is applied addition, comScore serves most of the large IYP, as well as local-/general-search engines.
to successfully developing strategic relationships outside the company, guaranteeing the
proper networks are in place to meet TMPDM’s objectives.
brian ritenour | supermedia
General Manager of National Sales
Gregg stewart | 15miles Ritenour has over 18 years of media experience, including a deep knowledge of
President both print- and online-search strategies and tactics. Prior to joining SuperMedia, he
Deeply versed in the industry, Stewart joined TMP Directional Marketing as senior vice held several executive-management positions at Dex One Corporation (formerly R.H.
president of its eastern region in January 2006, successfully managing the interactive- Donnelly), including vice president of sales-channel optimization, regional vice president
and local-search programs. In January 2007, he assumed the role of senior vice of sales and vice president of sales.
president of interactive to develop TMPDM’s integrated media solutions. That involved
leading TMPDM’s executive contingents through extensive training to transition from a SuperMedia LLC, which offers the nation’s top IYP SuperPages.com, is a multi-platform
purely traditional agency to a comprehensive offline- and digital-media firm the past company that connects buyers with sellers in ways that make consumers better shoppers
four years. He was responsible for assembling high-performance teams that researched and businesses more successful. As the official publisher of Verizon print directories,
and developed relevant, cost-effective online and mobile solutions to yield sales- SuperMedia distributes 136 million Verizon Yellow Pages, Verizon White Pages and
generating results at the local level. Following this successful transition, Stewart was Verizon Yellow Pages companion directories per year in 32 states and the District of
integral in launching the agency’s interactive-services division 15miles, where he Columbia. In addition, it publishes and distributes White Pages and Yellow Pages
currently serves as president. directories for FairPoint Communications in Maine, New Hampshire and Vermont.

8. chris Heilbock | Yellowbook neil salvage | cityGrid media
Regional Vice President of National Sales Executive Vice President of Advertising
Heilbock has over 16 years of experience in the Yellow Pages industry, having worked Salvage has extensive experience in local search, online Yellow Pages and print media.
for R.H. Donnelly and Yellowbook. During his career, Heilbock has held positions At CityGrid Media, Salvage is responsible for delivering high-impact advertising programs
in local sales and local-/national-sales management. In addition to his current to merchants acquired via the CityGrid Media direct-sales team, as well as partner sales
role, Heilbock directs the co-op sales department for Yellowbook, which is the top organizations. Dedicated to demonstrating the power of CityGrid Media’s local-search-
independent publisher of print and online Yellow Pages directories nationwide. Founded advertising solutions, Salvage is in charge of building and managing a world-class sales
in 1930, Yellowbook publishes approximately 1,000 print directories, and it circulates organization, fostering partner relationships and developing best-in-class products.
approximately 128 million books. Yellowbook.com, the company’s online directory, Prior to joining CityGrid Media, he served as vice president of sales for YellowPages.com.
reaches millions of users via organic Web searches and Yellowbook’s network of
partner sites. CityGrid Media, an operating business of IAC, connects Web and mobile publishers
with local-advertising organizations through CityGrid, its local-content and -advertising
network. It also owns and operates leading consumer properties, including Citysearch,
Drew mitchell | Google Insider Pages and Urbanspoon.
Head of Industry — Local
During the past four years with Google — the top Web property in all major global
markets — Mitchell has led the development of key advertising relationships with clients James Price | supermedia (superpages.com)
such as Dell, Sprint, Target and Best Buy. Mitchell is currently the head of industry for Group Manager of Internet Marketing
Google’s local vertical, which manages Fortune 500 clients such as McDonald’s, ADT
and Yum! Brands. Google’s innovative search technologies connect millions of people
around the world with information every day. Its targeted advertising program provides manny anekal | Zynga
businesses of all sizes with measurable results, while enhancing the overall Web Brand Sponsorships
experience for users. Anekal oversees the development and sales of brand sponsorships for Zynga’s network
of games. He focuses on creating high-impact ad integrations, which provide immense
Prior to Google, Mitchell was the director of marketing at Hostway Corp., where he won ROI for brands through the reach of TV, the measurability of the Internet and the most-
the Business Marketing Association’s “Gold Tower Award” for the Bob’s Cube viral- engaging advertising products.
marketing campaign. He was also an online-project manager at Feeding America, where
he helped build and market an online donation system that allowed food manufacturers Headquartered in San Francisco, Zynga is the world’s largest social-gaming developer,
to donate more than one billion pounds of excess goods to local food banks in the with more than 215 million active, monthly users. Zynga’s games include FarmVille,
system’s first year of existence. Finally, he was marketing manager at goReader, a digital- Treasure Isle, Zynga Poker, Mafia Wars, YoVille, Café World, FishVille, PetVille and
textbook start-up. FrontierVille. Zynga games are available on Facebook, MySpace and the iPhone.

9. brad Keown | facebook matt booth | bIa Kelsey
Director of Sales SVP and Program Director of Interactive Local Media
Keown has over 15 years of media experience. In his current role, he focuses on helping Booth joined BIA/Kelsey from Perform Local, which is a local-lead generation start-up
both brand and direct marketers develop social-media strategies to connect with funded by two prominent venture capital groups (he was a cofounder and chief operating
Facebook’s 500 million users via a combination of targeted ad placements, branded officer). Before that, he held several senior positions at Citysearch, a subsidiary of IAC/
applications and custom-program development. Founded in February 2004, Facebook InterActiveCorp, including vice president of strategy and planning, vice president of
is a social utility that helps people communicate more efficiently with their friends, product and vice president of media partnerships.
family and coworkers. The company develops technologies that facilitate the sharing of
information through the social graph, which is the digital mapping of people’s real-world Booth participated in numerous activities at Citysearch, including the creation of media
social connections. partnerships with television and radio stations, the launch of city guides with leading
newspapers like the Los Angeles Times, the design and implementation of a national
Prior to joining Facebook, Keown spent eight years at Microsoft, where he was one of local-search product, the creation of a prototype of Citysearch’s performance-based sales
the earliest digital-media employees. His first role at Microsoft was as part of the launch model and the acquisition of Entertainment Publications.
team for the entertainment vertical that developed a strategy for studios to market across
the Microsoft suite of products. He also held multiple positions within the MSN Online
Services Group, his last being central-region sales manager. In this role, he managed a
team responsible for developing customized interactive-advertising programs across the moDerators/clIent PanelIsts
MSN portal and emerging media platforms, such as Xbox, mobile phones and IPTV.
Prior to Microsoft, Keown worked at Clear Channel in national radio sales. tmPDm/15miles
John Jordan, SVP of Business Development
Jascha Kaykas-Wolff | Involver Monica Ho, SVP of Marketing
Vice President of Marketing Jon Winsell, VP of Interactive Client Services
Kaykas-Wolff oversees Involver’s strategy, branding, product marketing, demand Will Foust, VP of Interactive Client Services
generation, advertising, public and social relations, and website operations. A Facebook Kristen Spence, SVP of Client Services
Preferred Developer, Involver is the Web’s most-trusted social-marketing platform,
supporting 80,000 brands and agencies and interacting with more than two million client Panelists
fans. Involver’s platform powers over 30 applications built specifically for marketers who Marc Zeitlin, VP of eBusiness, Farmers Insurance
engage their audiences through Facebook, the iPhone, Twitter and other social-media Eric Rosenthal, SVP of Marketing, Culligan
channels. Continuing its technology leadership, Involver recently launched Involver: AMP, Burt Rosen, VP Digital and Customer Experience, Knowledge Universe
the world’s first “audience-management platform.”
Prior to joining Involver, Kaykas-Wolff served as vice president of global marketing for
Webtrends, the leading customer-intelligence platform that founded the web-analytics
industry. Even earlier, he served as a strategic consultant for Alvarez and Marsal, and he
has held senior-management positions at Microsoft’s MSN and Windows divisions and at
Yahoo!’s commerce business unit.

10. PremIer eVent sPonsor
sPecIal tHanKs to our eVent sPonsors
General sPonsors
From roofers to landscapers,
get the job done right, or we’ll step in and help to Yellowbook360
Yellowbook is the top independent publisher of print and online Yellow Pages directories nationwide.
make it right.*
Founded in 1930, Yellowbook publishes approximately a thousand print directories, and it
circulates nearly 128 million books. Yellowbook.com, the company’s online directory, reaches
millions of users via organic Web searches and through Yellowbook’s network of partner sites. The
company’s advertising campaign has made Yellowbook one of the nation’s most-recognized brands.
Yellowbook employs approximately 7,700 employees, and it now has a presence in 48 states and
the District of Columbia.
Dex one corporation
Dex One Corporation helps businesses succeed by delivering quality leads — whenever, wherever
and however consumers choose to search. With more than 600,000 advertisers in over 600
directories across 28 states, Dex is one of the leading Yellow Pages publishers in the U.S. As the
official publisher for AT&T Illinois, EMBARQ and Qwest, Dex’ print brands include the AT&T Real
Yellow Pages in Illinois and northwestern Indiana, the EMBARQ Yellow Pages and Dex directories.
DexKnows.com is its leading local-search site, offering new search capabilities and innovative
features for consumers who are ready to buy.
at&t
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11. WhitePages.com
As the largest and most-trusted online directory, WhitePages.com offers
a suite of free mobile and Internet services that makes it easy to find and
connect with people and businesses in the U.S. Only WhitePages.com offers
one-click access to more than 200 million adults, and it powers more than
two billion searches on over 1,500 partner sites, including MSN, Ask.com and Yellow Pages association
the U.S. Postal Service’ website. For more information, visit www.WhitePages. Originally founded in 1975 as the National Yellow Pages Service
com, or check out the WhitePages.com blog at blog.WhitePages.com Association (NYPSA), the Yellow Pages Association (YPA) is the largest
trade organization of print and digital media valued at more than $31
telmetrics billion worldwide. Association members include Yellow Pages publishers,
Since 1990, media publishers, agencies and national advertisers have relied who produce products that account for almost 90 percent of the Yellow
on Telmetrics to provide innovative call-tracking solutions that help maximize Pages revenue generated in the U.S. and Canada. Members (in 29
the effectiveness of their marketing programs and that increase revenues. countries) also include the industry’s international-, national- and local-
Considered the pioneer of call measurement in the local-search industry, sales forces; certified marketing representatives and associate members;
Telmetrics remains the industry’s primary partner of choice. It provides the a group of industry stakeholders that include Yellow Pages advertisers;
widest North American local-number coverage with unmatched industry vendors; and suppliers.
experience and quality of service, as well as innovative solutions to support
enterprise-level performance-based advertising programs. Integrated reporting xad
across online and offline channels provides clients with the tools they need The largest local-search and -advertising network connecting advertisers
to prove value for traditional and digital mediums, while offering marketers a to consumers via mobile, xAD delivers rich, compelling ad experiences for
more-complete ROI picture across converging media. advertisers at the point of consumers’ purchase considerations. It does this
through directory, map and navigation applications. Through its proprietary
cityGrid media LocalAdXchange targeting, xAD specializes in serving sponsored results
An operating business of IAC, CityGrid Media is a media company that based on achieving campaign ROI for the advertiser. Its partner network is
connects Web and mobile publishers with local-advertising organizations by the largest base of mobile-search applications anywhere (over 100 million
linking them through CityGrid, its local-content and -advertising network. local-search requests per month), with many properties only accessible
CityGrid Media owns and operates leading local-consumer properties, through xAD. Users can experience the power of xAD quality traffic across
including Citysearch, Insider Pages and Urbanspoon. feature- and smart-phone applications from Poynt, WhitePages.com, Google
Maps, Bing Mobile, Telenav Navigator, Alltel411 and MetroPCS Metro411,
to name a few.
localeze
Localeze is the largest online content manager, serving national brands,
local-search-engine publishers and consumers. Brands rely on Localeze to
support multi-channel marketing and to maintain consistent local-brand
images through the collection, enhancement, optimization and distribution
of business listings online, while local-search engines depend on Localeze to
deliver the broadest, richest, most-accurate content to users. With the largest
business-verified listings database and the broadest network of local-search-
engine partners in the industry, Localeze is the trusted source for local-search-
engine content management.

12. conference booKlet sPonsor
Putting local businesses on the map
with Business Listing
Identity Management
With Localeze you will…
Reach more consumers
With the largest network of over 100 Local Search
Platforms including mobile, social and navigational
Improve findability
By adding keywords, links and more to increase
the likelihood of being found by consumers
Optimize listings identity
Localeze cleans and organizes your listings with
geo-coding, address standardization and more
Control listings
Our easy-to-use Business Registration Manager lets
you sign up, review and manage your listings 24/7.
www.localeze.com 1-800-960-3755 CLIENT SUMMIT 2010
CHICAGO, ILLINOIS – September 29 & 30
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