Learn how to use Google to make money for any business. Overview of Search Engine Optimization for Sacramento State.

1. Presented by:
Coryon Redd
coryonredd@coryon.com
www.linkedin.com/in/coryonredd
For Sacramento State University
View this presentation online at:
https://www.slideshare.net/coryon/the-secrets-of-search-for-sacstate
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2. Who is Coryon Redd?
CEO of Batteries4less.com
& Coryon.com Internet Marketing
Batteries4less.com – Started in 1999
Hundreds of #1 Rankings on Google
Google has made Batteries4less.com
a Multi-Million $$ Success Story
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3. What is Internet Marketing?
Let’s start with the basics…
• Start with a persuasive website
• Drive traffic from a variety of sources:
Search Engines (SEO)
Social Media
Email
Videos
Paid Search
Lots more options…
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4. Where Do I Start?

5. Get to the Top of Google
Why Google?
• 80% of US search market
• Top rankings mean you get
FOUND
• Great Return on Investment
(ROI)
• Great way to build local business
Google is an 800 lb Gorilla
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6. Google Marketing
for Successful Thinkers
4 Simple Steps to SEO
Keyword Research
Competitor Research
Website Design and Landing Pages
Enter the Google Popularity Contest
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7. People are Searching for your Business…
Right Now!
What are Keywords?
The Exact Ways People Search Google
What are People Searching for?
Use the Google Keyword Tool (Google it)
What are Target Keywords?
The Most Important Keywords – Relevancy and # of Searches
What does it mean for my Website?
Create Keyword-Focused Landing Pages
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8. Winning the Google Popularity Contest
How does Google Crown a Winner?
Incoming links and social engagement
Get the Votes that Matter…
Get links from quality, related websites
Not the Ones that Piss Google Off
Google can smell out low quality links
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9. Content is King
Blogging, Video, Web Pages, & More
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10. Distribution is Queen
Facebook, Twitter, Linkedin, Press Releases, Blogs
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11. SEO is your Ace in the Hole
Win the Game and Make More Money
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12. Go to Coryon.com to learn more.