Erica Donaldson-Dipyatic, MBA

Greater Pittsburgh Area United States

Digital marketer by profession & passion | Trusted advisor | True change agent | Global team leader | Connector

Advertising / Marketing / PR

I’m a marketer through and through. I think some of my passion may have grown out of “let’s keep her occupied” activities at restaurants – remember survey postcards with rewards of free meals? (Yeah, I’d fill out that many, providing both positive and ‘needs to be improved’ comments.’) Or, maybe it was all of the old-fashioned fundraising we did as kids. Regardless of nature or nurture, I’ve always gravitated to leading promotional and marketing activities - creating signs and ads, identifying hot ad locations, surveying participants, etc… Today, I get to mash my love of marketing with my fascination for numbers. I love being a Digital Marketer developing data-driven,