Creafi online media presentation

www.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online Media

Who we are
Creafi Online Media is an Online and Mobile display
advertising network, founded in 2006 and run by a
dedicated digital team with extensive experience in
online marketing. We have both the know-how to and
tools exceed most ROI and general campaign
objectives.
Our philosophy centres on achieving positive ROI for
our advertisers, and the highest possible eCPMs for
our publishers, by closely, safely, and transparently,
matching publisher traffic profiles and advertiser target
markets.

Who we are
Our mission is to apply our expertise in online
strategies and processes in order to achieve the best
results possible for our clients introducing optimizations
on a daily basis.
Our vision is to efficiently connect advertisers and
publishers to achieve value through finely targeted
categorical, behavioural and contextual online display
media.

Who we are
Serving over 300 million impressions daily on our
managed publishers, and with direct access to over 20
billion impressions a day.
Members of the Right Media Exchange, AppNexus
Console and the OpenX Marketplace, and partners
with The Media Trust, we work globally out of London
(UK), Sao Paulo (Brazil), Sevilla (Spain), Marbella
(Spain), Martin (Slovakia) and Valleta (Malta).

Our products and services
We pride ourselves on having a transparent and brand
safe network offering CPC and CPM buying models on
a RON basis. Extra targeting can be layered on top in
the form of:
• Channel Targeting
• Behavioural Targeting
We also offer Video to further engage with the
consumer with two different formats:
• Pre-roll – CPM
• In-banner – CPM or CPC
We also offer Mobile campaigns with
traffic available all over the world.
Running IAB sizes so far.

Channel Targeting
• With 17 channels to choose from there is a segment created for every type of
advertiser
• All channels are fully transparent and can be bought on a CPM or CPC basis
• Site lists can be provided and channels can be customised to remove any sites you
may not want to advertise on
• Top channels include Entertainment, Business & Finance, Fashion & Beauty,
Gaming, and Automotive

Behavioural Targeting
• Behavioural Targeting allows for a cost effective manner in which to reach an
audience that has been qualified with certain interests.
– We have over 50 different categories built from users behaviour and interaction on
publishers’ sites.
• For most of these categories the user is placed into one of two segment types:
– Click-based segments: users included in these segments have interacted with one or more
creatives within the specific category.
– On view-based segments: users are included in these segments after visiting a publisher site
within that category.
• Each category is kept fresh with the cookie window of each user set at 30 days. This
ensures we are always reaching a relevant audience, which improves conversion
rates.

Top BT Categories across the Creafi network
BT Category Monthly Unique Users
Entertainment 281,925,000
Business, Finance & Investment 263,490,000
Women: Fashion, Style, Beauty 186,453,000
Console & Online Games Player 180,719,500
Automotive & Motor 173,772,500
Health & Personal Care 173,715,500
Frequent Traveller 171,562,000
Shopping 167,566,000
Technology/Gadget Lovers 162,273,000
News 159,986,500
Blog, Forum & Social Media Users 155,620,500
Sports 154,120,000
Videos, Movies & Television 152,800,500
This is just a sample of
the categories we have.
There are many more,
and we can create
bespoke categories to
ensure we reach your
target audience.
Source: RightMedia December

Video
• Online video viewership has increased greatly in the past few years with the
introduction of broadband, which allows consumers access to content that previously
was too slow to view on standard internet connections
– UK broadband penetration stands at 76%
– Consumers watching 1.7 hours of video per month, up by 43% from March 2011 to March
2012
– Age is no longer a factor as 45-54 year olds watching as much video as 25-34 (20% of
overall population respectively)
• With video consumption increasing, we have two great products to reach these
engaged consumers:
– Pre-roll: Your content is displayed prior to the content that the consumer wishes to watch
– In Banner: Your content is displayed within a 300x250 ad unit on a web site
Source: Ofcom Communications Marker Report 2012

Video – pre-roll
• We work with a number of publishers that offer pre-roll inventory, and just like with the
rest of our network we are transparent and can send across a full site list
• Flexibility to display either 30 or 15 second pre-roll.
– Longer formats are also accepted across a number of sites.
• We also accept VAST tags which is the IAB standard for video ad serving
– Allows for faster implementation of creative
– In depth reporting of video play rate
– Provide one tag instead of sending multiple video sizes

Video – In-Banner
• In-Banner Video allows for the flexibility of using a larger network of sites than pre-
roll, while still having the audio-visual impact of video.
• We offer two different methods in which users can see your video ad online with In-
Banner
– Autoplay: The video plays automatically when the user enters the site and has to click the ad
to initiate sound
– User Initiated: The user clicks to play the ad when they see it on the site which initiates the
video and sound
• VAST tags are also accepted with this format. This allows you the flexibility of running
both Pre-roll and In-Banner without having to produce to many different creatives for
each format.

For all enquiries, please email:
juanda@creafi-online-media.com

Creafi online media presentation

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Creafi online media presentation