This document provides a summary of Creative Nation, a creative production agency. In 3 sentences: Creative Nation spans the entire creative process from strategy to content delivery. They produce content across multiple platforms like film, television, web, digital, events, and photography. The document outlines Creative Nation's services, beliefs, sample projects, and how they leverage their global network to benefit clients.

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2. Contents
About this book...........................................................................................3
Our beliefs and culture..............................................................................4
What we do.................................................................................................6
Plan your journey.........................................................................................8
Our work: Strategy & development.................................................10
Film and T.V.........................................................................12
Web and Digital................................................................14
Events.................................................................................15
Branding Development...................................................16
Photography......................................................................17
Secret Service and Creative Nation Networker......................................18
Our destinations...........................................................................................19
Getting home..............................................................................................20
This first edition published March 2013
The publishers and authors have done their best to ensure the accuracy and currency of all
the information provided. However, they can accept no responsibility for any loss of business
to their competitors as a result of the information or advice contained in the guide.
3
About this book
This guide is designed to give
a quick overview of Creative
Nation and our services.
ABOUTTHISBOOK
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3. OURBELIEFS&CULTURE
OURBELIEFS&CULTURE
5
WE ARE CREATIVE NATION
We design, create and implement powerful
ways to inform, communicate and grow.
As a creative production agency, we span
the entire creative process from strategy
to content delivery.
Our clients trust us because we always
deliver transparent project management alongside
dynamic and engaging content.
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4. STRATEGY & DEVELOPMENT
Creative Nation Round Table
A vehicle to enable you to gain practical access to our network of
talent and their cumulative knowledge and skills on a one-off, regular
and/or project specific basis.
Storyboarding & Mood Boards
We visually interpret ideas and both communicate them and facilitate
their development.
Presentation & Pitch materials
We enable you to present your work, achievements and ideas creatively
for a variety of uses.
CONTENT CREATION
Film and T.V.
We produce commercial, sponsorship and broadcast content.
Branding Development
We develop brand identities across online, print and broadcast media.
Web and Digital
We design online environments.
Events
We create brand immersion events.
Photography
We create photography for commercial, corporate and promotional use.
Creative Nation Secret Service
We can work under cover.
WHAT WE DO
CREATIVE NATION SPANS THE ENTIRE CREATIVE
PROCESS FROM STRATEGY TO CONTENT DELIVERY.
WE USE YOUR EXISTING MATERIALS, OR CREATE
BESPOKE ASSETS TO ADD VALUE TO YOUR WORK
THROUGH SEAMLESSLY INTEGRATED PRODUCTION.
WE PRODUCE CONTENT ON MULTIPLE PLATFORMS
INCLUDING BROADCAST, DIGITAL, PRINT AND EVENTS.
7
WHATWEDO
WHATWEDO
©KofiAllen
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5. PLANYOURJOURNEY
PLANYOURJOURNEY
Trip Advisor We are not restricted to one way of working,a house style
or a fixed, in-house resource. We take the time to get to know you
and what you want to achieve through investing in strategic and
creative exploration up front. Once we are agreed on the best route,
we hand pick the best team for you from within our extensive network
of professional production and technical talent.
9
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6. 11
CONTENTCREATION
1
Creative Nation Round Table
You tell us what you want to
invest the time in, we hand pick
the best industry experts,
thinkers and/or technicians for
the job and facilitate.
Presentation & Pitch materials
We enable you to present your work
and achievements creatively, for a
variety of uses from internal
meetings to conferences and
awards submissions.We help you to
produce concepts, identities and
test commercials for your pitches.
Storyboarding & Mood Boards
We visually interpret ideas and
both communicate them and
facilitate their development.
2
3
OURWORK
Storyboards for Nokia
core consumer film.
Client Truth Consulting
Video presentation of campaign
assets and activities for submission
to Cannes Lions Awards
Client Aegis Media
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7. 13
STRATEGY&DEVELOPMENT
Film & T.V.
We produce commercial, sponsorship and broadcast
content including titles and idents, 3D design,VFX and
sound design.
Insight film Film to represent the results of core consumer research
conducted in 7 countries, used throughout all partner agencies
globally. End to end production. Client: Truth Consulting/Nokia
https://vimeo.com/55271354
Sponsorship A series of idents for the Drew
Goddard/Joss Whedon film, Cabin in the Woods.
Client Bskyb/Syfy https://vimeo.com/39635997
Internal Comms
video For use across
all British Gas call
centres.To support
staff in helping
customers
understand gas
appliance servicing.
Client British Gas
https://vimeo.com/
29834107
Commercial
Re-versioning for
Continental Tyres
in Eastern Europe.
Client Discovery
Communications
https://vimeo.com
/60164235
OURWORK
4
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8. OURWORK
Web & Digital
We design online
environments
including web
design, graphics
and copywriting
5
Events
We create bespoke events and
specialise in those targeted at
experiential brand immersion.We
also create content for events.
6
Web video A series of films to show-
case the groundbreaking work being
done at the Gatorade Sports Science
Institute with Team GB Cycling athletes
in the run up to the Olympics.
Client Gatorade/Pepsi Co.
https://vimeo.com/52470619
Website Creative Direction We provided
creative direction and design assets for
the website as well as skinning the real
world technology.
Client Intelligent Health
https://vimeo.com/55028597
CONTENTCREATION
Brand Immersion events Full
event production including design
and facilitation of VIP film
workshops, branding of event print
assets and corporate hospitality
arrangements.
Client Discovery Communications
https://vimeo.com/30143779
Conference Opening Films Opening film for
Aegis Media CEO Jerry Buhlmann at the
annual Aegis senior management
conference. Shown at HD on a 56ft wide
screen at the prestigious Boston MIT.We have
created the opening film for the last 3 years.
Client Aegis Media
Full event production A brand
immersion event for Fox and 300
agency guests in central London
for 2 consecutive years.
Client Fox One Stop Media
https://vimeo.com/30143217
15
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9. OURWORK
Branding Development
We develop brand
identities across online, print
and broadcast media
7
Photography
We create photography for commercial, corporate and
promotional use.8
Brand development We reviewed, repositioned
and rebranded this London based care charity.
We facilitated workshops with stakeholders and
generated all print, online and real world assets.
Client PLUS (Providence & Linc United Services)
https://vimeo.com/60153349
Brand development Brand creation
and development over a 2 year period.
Facilitation of focus groups and
workshops, online and real world assets
and exploratory film.
Client Intelligent Health
https://vimeo.com/55028597
Internal Comms We created a visual
language for Aegis’ internal
communications process which is used
globally in all staff handbooks (print and
online ) and other support resources.
Client Aegis Media Plc
Internal Comms We created posters
and directional signage to
communicate a new uniform recycling
scheme to staff at McDonalds.
Client Worn Again
CONTENTCREATION
Commercial Photography A series of
commissioned artwork photography
by Kofi Allen Client Guinness
Web ready photography
Working with the Next team
to create photography for
their new retail careers site.
The shoot was across
multiple locations from
retail stores to Next
headquarters.We used a
mixture of models and
actual Next staff to create
a portfolio of pictures
representing a ‘day in the
life’ at Next.
Client Next
17
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10. Well Travelled
Resource
We work across
the globe and
have a well-
connected
network with a
truly global
reach.
Secret service, Shhh! We work as
an ‘external department’ for many
of our clients.Therefore, we are
often white labelled and stay under
the radar. Sometimes we work with
them in their offices, sometimes we
work remotely, whatever suits them.
Client What client?
SECRET SERVICE
Creative Network
Leveraging our network
Creative Nation Networker
We also help people within our
network produce jobs that may
be too large for them to
undertake on their own.
You can also ‘white
label’ our services.
OURDESTINATIONS
OURDESTINATIONS
19
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11. www.creative-nation.co.uk
E hello@creative-nation.co.uk
T 0207 501 8591
Acknowledgements:
The Authors would like to thank; Kofi Allen for his beautiful
photography, Jon and Jane Daniel for their help producing this
book (and their Sunday lunches!), our clients for supporting us,
our network of talent for being so inspirational and last but not
least, our office cats for keeping a watchful eye on us all.
Company info:
Creative Nation Ltd
Registered Address: First Floor,
93-95 Borough High Street, London. SE1 1NL .
Company Registered in England & Wales No: 6773619.
VAT Registration No: 946 2536 07.
© Creative Nation Ltd 2013
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