SlideShare una empresa de Scribd logo
1 de 20
Personal Branding
                               O
                               N
                               L
                               I
                               N
                               E
Cristina Costa & Lisa Harris
photo by Flickr ID Affendaddy
http://www.flickr.com/photos/khiltscher/3272098155/
                                                     from you to us
            branding
            Personal
More than an image...
Credibility
Influence
Uniqueness
Confidence
Reputation
Communication
More than a blog
Portfolio of Practice
              showcase your professional world



   define your purpose
   think of what makes you
unique
   share your passion
   be yourself
   give access to your voice
Connect yourself to the
      network
Share


  Text
Brand yourself as people;
   not as a product!
Be responsive
Engage
         By IconTexto

         (CC BY-NC 3.0)
Make it personal
But not *too* personal!!
networked conversation                   presence

     connection                                accessibility

   availability                                   immediacy

                                                      personal
communication

 contribution                                        friendly

     sharing                                         passion

                                               responsiveness
     spontaneity
                                                  creativity
          authenticity                         fun
                                        socio-professional
                  word of mouth (RTs)       reputation
A self-discovery
    journey

Más contenido relacionado

Similar a Personal Branding

Getting More Out of Social with Focus on Social Comfort - IA Summit 2012
Getting More Out of Social with Focus on Social Comfort - IA Summit 2012Getting More Out of Social with Focus on Social Comfort - IA Summit 2012
Getting More Out of Social with Focus on Social Comfort - IA Summit 2012
Thomas Vander Wal
 
Doing Marketing in a Digital World - Digital Surrey November 2011
Doing Marketing in a Digital World - Digital Surrey November 2011Doing Marketing in a Digital World - Digital Surrey November 2011
Doing Marketing in a Digital World - Digital Surrey November 2011
Wild Orange Media Ltd
 
Crossmedia and Learning
Crossmedia and LearningCrossmedia and Learning
Crossmedia and Learning
drew davidson
 

Similar a Personal Branding (20)

21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research
 
Getting More Out of Social with Focus on Social Comfort - IA Summit 2012
Getting More Out of Social with Focus on Social Comfort - IA Summit 2012Getting More Out of Social with Focus on Social Comfort - IA Summit 2012
Getting More Out of Social with Focus on Social Comfort - IA Summit 2012
 
Social Comfort
Social ComfortSocial Comfort
Social Comfort
 
Tribe
TribeTribe
Tribe
 
Social Media & Businessmodels - Friesland Bank
Social Media & Businessmodels - Friesland Bank Social Media & Businessmodels - Friesland Bank
Social Media & Businessmodels - Friesland Bank
 
Humor
HumorHumor
Humor
 
Danish conf sociology_2012_amicalizzi
Danish conf sociology_2012_amicalizziDanish conf sociology_2012_amicalizzi
Danish conf sociology_2012_amicalizzi
 
When Twitter, LinkedIn and Facebook aren't enough. Gaining Competitive advant...
When Twitter, LinkedIn and Facebook aren't enough. Gaining Competitive advant...When Twitter, LinkedIn and Facebook aren't enough. Gaining Competitive advant...
When Twitter, LinkedIn and Facebook aren't enough. Gaining Competitive advant...
 
Doing Marketing in a Digital World - Digital Surrey November 2011
Doing Marketing in a Digital World - Digital Surrey November 2011Doing Marketing in a Digital World - Digital Surrey November 2011
Doing Marketing in a Digital World - Digital Surrey November 2011
 
Ibm connections - communication is the business of everybody
Ibm connections  - communication is the business of everybodyIbm connections  - communication is the business of everybody
Ibm connections - communication is the business of everybody
 
Smart Brands in the Connected Age
Smart Brands in the Connected AgeSmart Brands in the Connected Age
Smart Brands in the Connected Age
 
Enacting Digital Identities
Enacting Digital IdentitiesEnacting Digital Identities
Enacting Digital Identities
 
Digital Identities - Who are We in a Networked Public?
Digital Identities - Who are We in a Networked Public?Digital Identities - Who are We in a Networked Public?
Digital Identities - Who are We in a Networked Public?
 
Week 3 lecture notes com325
Week 3 lecture notes com325Week 3 lecture notes com325
Week 3 lecture notes com325
 
Sinnfabriken – Marken als Produzenten von Moral und Bedeutung
Sinnfabriken – Marken als Produzenten von Moral und BedeutungSinnfabriken – Marken als Produzenten von Moral und Bedeutung
Sinnfabriken – Marken als Produzenten von Moral und Bedeutung
 
Sinnfabriken - Marken als Produzenten von Bedeuting und Moral
Sinnfabriken - Marken als Produzenten von Bedeuting und MoralSinnfabriken - Marken als Produzenten von Bedeuting und Moral
Sinnfabriken - Marken als Produzenten von Bedeuting und Moral
 
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPressCrossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
 
Managing Your Digital Footprint
Managing Your Digital FootprintManaging Your Digital Footprint
Managing Your Digital Footprint
 
Crossmedia and Learning
Crossmedia and LearningCrossmedia and Learning
Crossmedia and Learning
 
Sm3
Sm3Sm3
Sm3
 

Más de Cristina Costa

Digital literacies and learning design syllabus web
Digital literacies and learning design syllabus webDigital literacies and learning design syllabus web
Digital literacies and learning design syllabus web
Cristina Costa
 
The Place of Technology in Primary Curriculum
The Place of Technology in Primary CurriculumThe Place of Technology in Primary Curriculum
The Place of Technology in Primary Curriculum
Cristina Costa
 

Más de Cristina Costa (20)

Reconsidering digital education through a theory of practice
Reconsidering digital education through a theory of practice Reconsidering digital education through a theory of practice
Reconsidering digital education through a theory of practice
 
Public Lecture with Prof. Michael Apple at the University of Strathclyde. Jun...
Public Lecture with Prof. Michael Apple at the University of Strathclyde. Jun...Public Lecture with Prof. Michael Apple at the University of Strathclyde. Jun...
Public Lecture with Prof. Michael Apple at the University of Strathclyde. Jun...
 
Dlld session2
Dlld session2Dlld session2
Dlld session2
 
Dlld session1
Dlld session1Dlld session1
Dlld session1
 
Digital citizenship
Digital citizenshipDigital citizenship
Digital citizenship
 
Technology Enhanced Learning
Technology Enhanced LearningTechnology Enhanced Learning
Technology Enhanced Learning
 
Privacy in the age of surveillance
Privacy in the age of surveillance Privacy in the age of surveillance
Privacy in the age of surveillance
 
Creative Industries & Social Media
Creative Industries & Social MediaCreative Industries & Social Media
Creative Industries & Social Media
 
Digital citizenship & the Public Sphere
Digital citizenship & the Public Sphere Digital citizenship & the Public Sphere
Digital citizenship & the Public Sphere
 
Self efficacy
Self efficacySelf efficacy
Self efficacy
 
What is learning?
What is learning?What is learning?
What is learning?
 
Digital literacies
Digital literaciesDigital literacies
Digital literacies
 
Teaching and Learning with Social Media: The need for a new habitus
Teaching and Learning with Social Media: The need for a new  habitusTeaching and Learning with Social Media: The need for a new  habitus
Teaching and Learning with Social Media: The need for a new habitus
 
Living, learning and working on the web: developing a new habitus
Living, learning and working on the web: developing a new habitusLiving, learning and working on the web: developing a new habitus
Living, learning and working on the web: developing a new habitus
 
Beyond Bulimic Learning Improving teaching in further education
Beyond Bulimic Learning Improving teaching in further education Beyond Bulimic Learning Improving teaching in further education
Beyond Bulimic Learning Improving teaching in further education
 
Designing for learning ‘in the digital world'
Designing for learning ‘in the digital world'Designing for learning ‘in the digital world'
Designing for learning ‘in the digital world'
 
Digital Literacies & Learning Design
Digital Literacies &  Learning DesignDigital Literacies &  Learning Design
Digital Literacies & Learning Design
 
Digital literacies and learning design syllabus web
Digital literacies and learning design syllabus webDigital literacies and learning design syllabus web
Digital literacies and learning design syllabus web
 
Lifelong Learning in the digital age
Lifelong Learning in the digital ageLifelong Learning in the digital age
Lifelong Learning in the digital age
 
The Place of Technology in Primary Curriculum
The Place of Technology in Primary CurriculumThe Place of Technology in Primary Curriculum
The Place of Technology in Primary Curriculum
 

Último

Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy  Upper Limb and Thorax.. Volume 1 (1).pdfVishram Singh - Textbook of Anatomy  Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
ssuserdda66b
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 

Último (20)

Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy  Upper Limb and Thorax.. Volume 1 (1).pdfVishram Singh - Textbook of Anatomy  Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 

Personal Branding

Notas del editor

  1. \n
  2. more than a symbol/identity \nReflection of what you are \nof you create \nof your facets \nGenuine \nUnique \nYOU\n
  3. it is more than an image \nIt is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice \n
  4. \n
  5. \n
  6. \n
  7. you are online even when you think you are not \n
  8. It is about reputation - peer judgement \nit is about promoting your work, your personality - your identity in a coherent way \n
  9. It is about reputation - peer judgement \nit is about promoting your work, your personality - your identity in a coherent way \n
  10. our webpresence should not be static no more! \nWe are after the personal side - the unique and passionate views you have.\nwe can access your articles and books from the library, but only you can gives access to your voice\ntalk about Jim newell story \nPersonal professional blogging \n
  11. let that me reflected in your writing \nthe personal journey \n
  12. \n
  13. \n
  14. best examples come from business \ngive example of victoria beckham\n
  15. \n
  16. \n
  17. that is a step beyond personalising it \n
  18. that is a step beyond personalising it \n
  19. the best marketing strategy still is word of mouth\nbut you need to work at it!! \n
  20. personal branding is a journey about discovering yourself - how you see yourself \nIt’s about bringing out your creativity\nit’s a process\nevolves with time\nchanges, progresses \n
  21. \n