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Personal Branding
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Cristina Costa & Lisa Harris
photo by Flickr ID Affendaddy
http://www.flickr.com/photos/khiltscher/3272098155/
                                                     from you to us
            branding
            Personal
More than an image...
Credibility
Influence
Uniqueness
Confidence
Reputation
Communication
More than a blog
Portfolio of Practice
              showcase your professional world



   define your purpose
   think of what makes you
unique
   share your passion
   be yourself
   give access to your voice
Connect yourself to the
      network
Share


  Text
Brand yourself as people;
   not as a product!
Be responsive
Engage
         By IconTexto

         (CC BY-NC 3.0)
Make it personal
But not *too* personal!!
networked conversation                   presence

     connection                                accessibility

   availability                                   immediacy

                                                      personal
communication

 contribution                                        friendly

     sharing                                         passion

                                               responsiveness
     spontaneity
                                                  creativity
          authenticity                         fun
                                        socio-professional
                  word of mouth (RTs)       reputation
A self-discovery
    journey

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Personal Branding

Notas del editor

  1. \n
  2. more than a symbol/identity \nReflection of what you are \nof you create \nof your facets \nGenuine \nUnique \nYOU\n
  3. it is more than an image \nIt is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice \n
  4. \n
  5. \n
  6. \n
  7. you are online even when you think you are not \n
  8. It is about reputation - peer judgement \nit is about promoting your work, your personality - your identity in a coherent way \n
  9. It is about reputation - peer judgement \nit is about promoting your work, your personality - your identity in a coherent way \n
  10. our webpresence should not be static no more! \nWe are after the personal side - the unique and passionate views you have.\nwe can access your articles and books from the library, but only you can gives access to your voice\ntalk about Jim newell story \nPersonal professional blogging \n
  11. let that me reflected in your writing \nthe personal journey \n
  12. \n
  13. \n
  14. best examples come from business \ngive example of victoria beckham\n
  15. \n
  16. \n
  17. that is a step beyond personalising it \n
  18. that is a step beyond personalising it \n
  19. the best marketing strategy still is word of mouth\nbut you need to work at it!! \n
  20. personal branding is a journey about discovering yourself - how you see yourself \nIt’s about bringing out your creativity\nit’s a process\nevolves with time\nchanges, progresses \n
  21. \n