Crowdsourcing Our Cities
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By Juan Felipe Castano, CIVICO. Presented at Crowdsourcing Week Global 2015. Learn more and join us at our next event: www.crowdsourcingweek.com
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Crowdsourcing Our Cities
- 1. I've lived in Bogotá for over 10 years
- 2. 7.8 million citizens Source: Secretaría distrital de planeación 2014
- 3. More than 5,000 neighborhoods
- 4. 25% of Colombian GDP Source: Dane 2013
- 7. Sure we have problems
- 9. Limited sources of income
- 10. We don't have a sense of belonging
- 11. With our background in digital media …
- 12. Our cities lack digital information platforms
- 13. Sure we have yellow pages and city guides
- 14. And there's Foursquare and Yelp (in some cities)
- 15. And there's also the single serving app explosion
- 16. But these information platforms are not built for all citizens
- 17. We are building a digital information platform
- 18. For anyone, anywhere in the city
- 19. CÍVICO is build in two phases
- 20. Phase 1 : Crowdsourcing
- 21. Collaborators + Missions + Points + Rewards
- 22. More than 6,000 collaborators
- 23. They are building their city
- 24. Gender 62% female 38% male Age 56% - 21 - 35 years 25% - 16 - 20 years Income level 52% medium 26% low 16% high Education 50% going through college 25% technical degree 16% high school degree Current status 31% works and studies 29% studies 29% works Active Collaborators 6,458 Our collaborators…
- 25. Our crowd in the city
- 26. We've mapped more than 100,000 places in Bogotá
- 27. The entire city is covered
- 28. More than USD $80,000 redeemed in gift cards
- 29. Phase 2 : Digital information platform
- 30. Crowdsourcing + Creation + Aggregation + Curation
- 31. We integrate multiple information categories to enhance the city experience, such as places, news, events, weather, police, deliveries, movies and public transportation amongst others.
- 32. We build a real time city for each person
- 33. Over 700,000 citizens in Bogotá use it every month
- 34. And we are solving their information needs
- 35. We just launched phase 2 in Santiago…
- 36. ...and are starting to Crowdsource México City
- 37. We believe in smart cities
- 38. Cities where smart means availability of information for all
- 39. And the smart way to build them is with its citizens
- 40. Let's Crowdsource our cities
Notas del editor
- Somos la 4ta ciudad más poblada de Latinoamerica Saopaulo – 11,8 M México – 8,8 M Lima – 8,6 M Bogotá - 7,8M
- Es más grande que Ecuador y Costa Rica
- Es más grande que Ecuador y Costa Rica
- No tenemos sentido de pertenencia, no nos importa la ciudad
- 5 years ago we decided to do something about it. We tackled a widely know problem that connects our city with the digital space
- http://www.washington.edu/news/files/2013/07/Globalimpact_small_2.jpg
- http://pacomnews.com.s3-website-us-east-1.amazonaws.com/5/45/imagen_moviles.jpg
- http://www.archies.co/blog/trattoria/foursquare-day-2013 http://www.archies.co/media/4sqDay_2013_archies.jpg
- https://tappsi.co/blog/tappsi-llega-a-ecuador-taxi/
- http://www.mintic.gov.co/portal/604/w3-article-4573.html
- Conectar a los ciudadanos con su ciudad
- Nuestra iniciativa integra la ciudad pq cubrimos 19 localidades, 3000 barrios, 5,000 ciudadanos.
- Integrando a la ciudad con información construida por ciudadanos para ponerla en manos de todos
- This process encourages citizens to generate content, the more they build their city, the more points they collect to redeem giftcards.
- Edad: 31 años Estado civil: Casada Hijos: 2 hijos Barrio donde vive: Chía Empleo / estudio: Redes de Mercadeo Como conoció CÍVICO: Internet, publicidad en google, buscando opciones de trabajo Pq se enganchó con CÍVICO: Le pareció interesante los puntos para canjearlos Le cambió la vida CÍVICO?: Sí claro aumentaron los ingresos en el hogar Que zonas de la ciudad construyó? Suba y Chía principalmente. Edad: 37 años Estado civil: Casado Hijos: 2 hijos Barrio donde vive: Funza Empleo / estudio: Pastelero en el Hilton Bogotá Como conoció CÍVICO: Un amigo le contó Pq se enganchó con CÍVICO: Cuando le contaron quiso probar y lo vio factible, no se le hizo complicado. Le cambió la vida CÍVICO?: Aparte de que ahora tiene más ingresos, es otra forma de ver la ciudad ahora la ve de otra forma, aprecia más los locales comerciales y las personas que los atienden, disfruta mucho más Bogotá ahora que conoce más sitios. Que zonas de la ciudad construyó? Chapinero, 7 de agosto, Barrios Unidos, Gaitán, Quinta Camacho
- Basic info – 88% Tags – 83% Pictures – 70% Reviews – 67%
- Over 300 categories mapped 30,991 services 23,011 commerce 16,472 shopping 14,577 restaurants 5,695 entertainment 3,660 beauty 2,246 health 2,005 local government 1,503 Transportation 1,167 Tourism
- - In one year - 78% of the points have been redeemed
- The second phase transforms CIVICO into a digital information platform for the city, connecting, integrating and adding multiple actors of the city’s life: citizens, shops, brands, government, allies and multiple information sources.
- We integrate multiple information categories to enhance the city experience, such as places, news, events, weather, police, deliveries, movies and public transportation amongst others.
- CÍVICO delivers a personalized city for each citizen, according to what he or she likes and where he or she is located.
- On a daily basis
- La gente construyendo para la gente y por su ciudad y beneficiándose de ese proceso de construcción.