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Using Social Media in the
Workplace
-Dr. Curtis R. Rogers, Communications
Director, SC State Library | 803-734-8928
crogers@statelibrary.sc.gov
• Library card sign
  up/Overview of library
  services
• Social Media for PR
• Thinking Differently about
  Social Media
• Do’s and Don’ts
• Resources
• Q&A
“The days of shouting and imposing your message on the masses are
                                                           gone.”

                           – Erik Qualman, Author of Socialnomics
• What types of social
  media are out there?   Social media sites
• How are state            will change.
  agencies and           Concepts will not.
  organizations using       Be flexible.
  them?
• Why is social media
  different from
  traditional forms of
  communication (i.e.
  email, telephone,
  press releases)?
• How is it effective?
How does your
organization use
social media to
connect with
customers?
Interact with people in social media, or risk becoming irrelevant.
Don’t                     Do
                                 Friend your            Use for work
                                 boss or                related
                                 colleagues             research


                                 Share personal
                                                        Understand
                                 opinions about
                                                        your social
                                 your workplace
                                                        media policy
                                 or coworkers

Did you see Sara’s               Leak                   Promote or
bachelorette party               confidential           share work
pictures on Facebook?            work related           related
So Mike is looking for           information            resources
a new job while we’re
thinking about
                                                        Learn how to
promoting him?                   Stay logged in
                                                        use social
                                 all day (unless
                                                        media
                                 you’re in PR)
                                                        effectively

                                                        Communicate
                                 Waste time or          with followers,
                                 get distracted         *friends and
                                                        *family
• Doing social media so it matters by Laura
  Solomon
• Social media analytics : effective tools for
  building, interpreting, and using metrics by
  Marshall Sponder.
• Mining the social web by Matthew A. Russell.
• The social media survival guide : strategies,
  tactics, and tools for succeeding in the social
  web by by Deltina Hay.
• ROI of $ocial media : how to improve the return
  on your social marketing investment by Guy
1. What are some innovative
   ways you COULD use
   social media for your
   organization?
2. What are some ways you
   SHOULD NOT use social
   media for your
   organization?
3. What do you think is the
   best social networking tool
   and why?
www.statelibrary.sc.gov

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Think Before you Post - Using Social Media in the Workplace

  • 1. Using Social Media in the Workplace -Dr. Curtis R. Rogers, Communications Director, SC State Library | 803-734-8928 crogers@statelibrary.sc.gov
  • 2. • Library card sign up/Overview of library services • Social Media for PR • Thinking Differently about Social Media • Do’s and Don’ts • Resources • Q&A
  • 3.
  • 4. “The days of shouting and imposing your message on the masses are gone.” – Erik Qualman, Author of Socialnomics
  • 5. • What types of social media are out there? Social media sites • How are state will change. agencies and Concepts will not. organizations using Be flexible. them? • Why is social media different from traditional forms of communication (i.e. email, telephone, press releases)? • How is it effective?
  • 6.
  • 7.
  • 8.
  • 9. How does your organization use social media to connect with customers?
  • 10. Interact with people in social media, or risk becoming irrelevant.
  • 11. Don’t Do Friend your Use for work boss or related colleagues research Share personal Understand opinions about your social your workplace media policy or coworkers Did you see Sara’s Leak Promote or bachelorette party confidential share work pictures on Facebook? work related related So Mike is looking for information resources a new job while we’re thinking about Learn how to promoting him? Stay logged in use social all day (unless media you’re in PR) effectively Communicate Waste time or with followers, get distracted *friends and *family
  • 12. • Doing social media so it matters by Laura Solomon • Social media analytics : effective tools for building, interpreting, and using metrics by Marshall Sponder. • Mining the social web by Matthew A. Russell. • The social media survival guide : strategies, tactics, and tools for succeeding in the social web by by Deltina Hay. • ROI of $ocial media : how to improve the return on your social marketing investment by Guy
  • 13. 1. What are some innovative ways you COULD use social media for your organization? 2. What are some ways you SHOULD NOT use social media for your organization? 3. What do you think is the best social networking tool and why?

Notas del editor

  1. Twitter:Balancing act:Want to provide relevant content to followers; not bombard them with the most tweets.Time factor: 15% job duty for 1 employee
  2. These questions are asked to the attendees to get feedback