Creating a value proposition is a fundamental part of business strategy and every good strategy is based on a differentiated customer value proposition. A value proposition is a promise of value to be delivered and a belief from the customer of value that will be experienced.   A value proposition can apply to an entire organization, or parts thereof, including: individual customer accounts, products and/or services.  

1. DVIRC 2905 Southampton Road Philadelphia, PA 19154 Building Your Value Proposition; Your Strategy, Your Brand, Your Business. Presented By: Chris Scafario

2. How Are you Unique? You can not have an effective business strategy if you are not able to successfully answer this question.

3. We Have Good People We Have Good Quality We Are Always Near or On-time With Delivery We are Not the Cheapest-But Not the Most Expensive That’s What He Said Did your answer start with any of the following?

6. Getting to the Value Equation: Perceived Value = Benefits - Cost (Risk)

7. Defining a Value Proposition: A value proposition can apply to an entire organization , or parts thereof, including: individual customer accounts, products and/or services . A value proposition is a promise of value to be delivered and a belief from the customer of value that will be experienced. Creating a value proposition is a fundamental part of business strategy and every good strategy is based on a differentiated customer value proposition .

10. . Nothing catches customer attention more than telling what YOU will do for THEM! And, It’s not boasting when you deliver….

11. What do you give customers in exchange for their time, money and effort? Today’s customers demand a good reason to spend their cash. “ AutoZoners pledge to always put customers first! We know our parts and products. Our stores look great! We've got the best merchandise at the right price. " vs.

13. Your Promise to Customers Requires an External Focus. Its not just about the resources you have; it is how you sell them. “ AutoZoners always put customers first! We know our parts and products. Our stores look great! We've got the best merchandise at the right price. " Positions “Zoners” as Experts and conveys to the customer what they will receive in exchange for their time, money and trouble. Closes with a focus on quality and value. This Customer Promise is also a useful tool in communicating corporate expectations across an employee base that spans thousands of people. It is simple and it is selfless.

14. Switching Gears…

16. The collection of data by means of the senses The analysis and synthesis of data to form one's current mental perspective The determination of a course of action based on one's current mental perspective The physical playing-out of decisions

18. Strengths (internal) Weaknesses (internal) Opportunitie s (external) Threats (external) Your SWOT’s Role in The Value Equation….

22. Playing Up Your Strengths Will Enable You to Outperform your Resources & Outpace Your Threats!

23. Will Help You Simplify & Articulate Your Value Proposition. They are extremely useful because: Confusing Your Customers About Your Products or Service is Never a Good Thing!

29. Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound. Look! Up in the sky! It's a bird. It's a plane. It's Superman! Yes, it's Superman - strange visitor from another planet who came to Earth with powers and abilities far beyond those of mortal men. Superman - who can change the course of mighty rivers, bend steel with his bare hands, and who, disguised as Clark Kent, mild mannered reporter for a great metropolitan newspaper, fights the never ending battle for Truth, Justice and the American Way.

30. So What's Your Super Power? These 3 Steps Can Help You Figure Things Out.

31. Survey Your Customers. Develop a series of questions to learn about why your market prefers you to all of the other potential solutions. Interview Your Best, Middle of the Road and Former Customers. Define the Good, The Bad and The Ugly so that your value proposition can be foraged from facts.

32. Talk With Your Teams. Develop a series of similar questions to learn about why your people and your supply chain partners think that the market prefers you to all of the other potential solutions. Capture their perspectives the Good, The Bad and The Ugly so that your value proposition can be foraged from facts. Compare internal and external perspectives and build the parallels into Your value equation.

33. Use www.wordel.net as your looking glass If you are not seeing fundamentals of your Value Proposition on your Website or in your presentations….You should probably get to work.