Mobile Information Services: The Esoko Initiative

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Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA)

Presentation by Mark Davies (Esoko) CTA ICT Observatory 'Mobile devices in wireless environments' - Wageningen, 2-4 November 2009

Tecnología

‘ MIS 1.0’ ,[object Object],[object Object],[object Object],[object Object]

Local partners key to credible deployment...

Plenty of anecdotes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3 ways to improve revenue ,[object Object],[object Object],[object Object]

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These farmers anticipate an average 68% improvement on their revenues...

Voacanga (exported at $7/kilo) $1.50 now $3 of $7/kg export price 100% increase SMS advertising/procurement reduces middle men & time 61 > 31 days 5 > 3 people exporter producer

Challenges significant ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It wasn’t just prices... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It wasn’t about ‘push’... ,[object Object],[object Object],[object Object]

Sales survey Yes & likely = 68% 8% needed to be profitable

It wasn’t about technology ,[object Object],[object Object]

It wasn’t about ‘product’ ,[object Object]

What we need... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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