New Research by TNS Media Intelligence/Cymfony reveals how marketers around the world view the importance of social media and the barriers they face to successful implementation

1. Harnessing Influence How Savvy Brands are Unleashing the New Power of Blogs and Social Media February 28, 2008

2. Introducing the Presenter Jim Nail Chief Strategy & Marketing Officer TNS Media Intelligence/Cymfony

5. How Savvy Brands are Unleashing the Power of Social Media Consumers are now controlling brands in social media, but has the business world adapted? Has the business world figured out how to use blogs, discussion boards, social networks and video sites? What roles do social media have in marketing strategy? TNS asked marketing executives from large companies located in four countries around the world to discuss the current state and future direction of social media in their business

7. Integration with TNS Around the World TNS Media Intelligence Cymfony TNS Canadian Facts TNS Media Intelligence France TNS UK TNS Global

10. Social Media Will Continue to be Important Johnson & Johnson “ Social media is just the beginning of a much more significant shift in how people gather and use information. I don’t think this fundamental shift has been fully appreciated.”

13. It’s Greatest Potential is for Gaining Consumer Insights Suzuki “ You have to listen to your customers and social media is no more than a bulletin board for the voice of the customer. If you don’t listen to your customer, you don’t win.”

15. Future Impact is with Gaining Insights and Viral Marketing Abbott Laboratories “ Now you are getting to a point where audiences are looking for communication resources that are specific to their interests so it is harder to reach them traditionally. You can still connect with them through social media and viral marketing”

19. Most Companies are at the Experimentation Stage Hewlett-Packard I think that getting a deep understanding of the social media can only be possible through personal experimentation.

25. Social Media’s Immaturity is a Barrier to Acceptance Hyundai “ I think we need to get the staff to go ahead and actually engage into this new avenue. There has to be an understanding of what to go ahead and act on. That just comes from experience.”

32. Defining an Executive Job Function for Social Media NYC and Company “ The title should have something that speaks to the interactivity, the social networking component, and the content of the editorial pieces. The thing that is important here is that this new media is not one dimensional like a television ad.”

36. Keep the Discussion Going Learn from the “ Best-in-Class” Free webinar on how the best generate business results from social media Register Today! www.Cymfony.com Join the Discussion Discuss these issues with others from around the world on our new Facebook group Join Today! www.SocialMediaInBusiness.com