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Cyndee Woolley
Cyndee Woolley
EducaciónEmpresariales
1 de 45
The Social Media Movement
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What “IS” Social Media?
Social Media is NOT
Social Media is NOT
Social Media IS about using technology to connect people
There is NO “power” of Social Media
There IS power in Relationships
There IS power in Shared Experience
There IS power in “Belonging”
There IS power in Business Relationships
There IS power in Political Relationships
There IS power in Numbers
Social Media can help you build stronger relationships with more people
Using Social Media
Step 1: Start with a Purpose ,[object Object],[object Object],[object Object]
Blogging
Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook
Facebook
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter
Twitter
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are the Social ‘Norms’?
# 1 Listen
# 2 Participate in the Conversation
# 3 Provide Valuable & Relevant Information
#4 Be Yourself
Capitalizing on Social Media
Social Media Should: ,[object Object],[object Object],[object Object],[object Object]
Are companies making money?
Increase Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object]
Decrease Costs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Increase Brand Value
Just FYI… Social Media is only one tool in your Marketing Mix
Protecting your brand
Search Google
Set Up a Google Alert
Set Up a Google Alert
Create a Social Media Policy for Your Company
Things to consider… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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  1. Many of you saw this from the linked in class…
  2. Cyndee Woolley “ Cyndee Woolley”
  3. Cyndee Woolley “ Cyndee Woolley”
  4. Cyndee Woolley “ Cyndee Woolley”
  5. Who ‘owns’ the account? ~~ If you are paying an employee to build a following… You better make a provision that you own the account after they leave. Who will you follow? ~~ Believe it or not, there are inappropriate accounts out there. You ARE judged by the company you keep. Make sure you know who you are following and / or blocking. Don’t curse, spread hate, or otherwise attack people. ~~ Nothing good comes from this… And it spreads faster online. Nothing is private anymore. ~~ True story. Employee “A” commented on a story in the newspaper. He NEVER mentioned the company that he worked for. The next day, 3 TV news stations called the PR person for said company. How did the know? They googled his name. There is nothing private anymore… You have to let people know what ‘conduct unbecoming’ is and how it can get them fired. DO NOT friend your employees. ~~ Let your employees know they are welcome to follow you or friend you… but there is a lot of pressure in having a boss try to friend you and wondering if there are repercussions to ‘ignoring’ the big cheese’s request. Employee safety. ~~ I had a client approach me with concerns about her employees safety on social networks… For most of us, we can worry about dumb kids spitting in pizza… For certain professions, there are SERIOUS safety concerns. It may be an emergency services worker, police, abused women’s shelter, child advocate, psychiatrist, or anyone that could be the target of robbery. We’re in a high-tech world and it is easy to track someone down. As an employer you need to be in touch with the conversations to protect your brand and to protect your employees. Culture NOT Rules. ~~ Hopefully you’ve surrounded yourself with quality employees who believe in doing the right thing… If you have ingrained the right CULTURE in your company, you don’t have to worry about strict rules. Your employees automatically do the right thing.