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The Social Media Movement
Agenda <ul><li>What is Social Media? </li></ul><ul><li>How to use Social Media </li></ul><ul><li>What are the Social ‘Norm...
What “IS” Social Media?
Social Media is NOT
Social Media is NOT
Social Media IS about using technology to connect people
There is NO  “power”  of  Social Media
There IS power  in  Relationships
There IS power  in Shared Experience
There IS power  in  “Belonging”
There IS power  in  Business Relationships
There IS power  in  Political Relationships
There IS  power  in  Numbers
Social Media can help you  build stronger relationships  with more people
Using Social Media
Step 1: Start with a Purpose <ul><li>Who are you going to connect to? </li></ul><ul><li>What information are you looking f...
Blogging
Blogging <ul><li>Branding </li></ul><ul><li>Better Search Engine Results </li></ul><ul><li>Digital ‘Center of Influence’ <...
LinkedIn
LinkedIn <ul><li>Professional resource </li></ul><ul><li>‘ Touch’ your contacts via updates </li></ul><ul><li>Start Discus...
Facebook
Facebook
Facebook <ul><li>In Client’s “Data” Stream </li></ul><ul><li>More Intimate Relationship </li></ul><ul><li>Better Conversat...
Twitter
Twitter
Twitter <ul><li>Fast </li></ul><ul><li>Low Time Commitment  </li></ul><ul><li>Participate in Conversations </li></ul><ul><...
What are the Social ‘Norms’?
# 1 Listen
# 2 Participate in the Conversation
# 3 Provide Valuable & Relevant Information
#4 Be Yourself
Capitalizing on Social Media
Social Media Should: <ul><ul><li>Increase Revenues </li></ul></ul><ul><ul><li>Decrease Costs </li></ul></ul><ul><ul><li>In...
Are companies making money?
Increase Revenue <ul><li>Introductions </li></ul><ul><li>Warm Prospects </li></ul><ul><li>Increased Sales Leads </li></ul>...
Decrease Costs <ul><li>Supplement Existing Marketing </li></ul><ul><li>Free Polls / Surveys </li></ul><ul><li>Test Market ...
Increase Brand Value
Just FYI… Social Media is only  one tool in your Marketing Mix
Protecting your brand
Search Google
Set Up a Google Alert
Set Up a Google Alert
Create a  Social Media Policy for Your Company
Things to consider… <ul><li>Who ‘owns’ the account? </li></ul><ul><li>Who will you follow? </li></ul><ul><li>Don’t curse, ...
Thank you! <ul><li>Cyndee Woolley </li></ul><ul><li>(239)571-3174 </li></ul><ul><li>[email_address] </li></ul><ul><li>www....
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Monti Presentation

  1. 1. The Social Media Movement
  2. 2. Agenda <ul><li>What is Social Media? </li></ul><ul><li>How to use Social Media </li></ul><ul><li>What are the Social ‘Norms’? </li></ul><ul><li>Capitalizing on Social Media </li></ul><ul><li>Protecting your brand </li></ul><ul><li>Elements of Social Media Policy </li></ul>
  3. 3. What “IS” Social Media?
  4. 4. Social Media is NOT
  5. 5. Social Media is NOT
  6. 6. Social Media IS about using technology to connect people
  7. 7. There is NO “power” of Social Media
  8. 8. There IS power in Relationships
  9. 9. There IS power in Shared Experience
  10. 10. There IS power in “Belonging”
  11. 11. There IS power in Business Relationships
  12. 12. There IS power in Political Relationships
  13. 13. There IS power in Numbers
  14. 14. Social Media can help you build stronger relationships with more people
  15. 15. Using Social Media
  16. 16. Step 1: Start with a Purpose <ul><li>Who are you going to connect to? </li></ul><ul><li>What information are you looking for? </li></ul><ul><li>What information can you provide? </li></ul>
  17. 17. Blogging
  18. 18. Blogging <ul><li>Branding </li></ul><ul><li>Better Search Engine Results </li></ul><ul><li>Digital ‘Center of Influence’ </li></ul><ul><li>Big Time Commitment </li></ul><ul><li>Better Long-Term Results </li></ul>
  19. 19. LinkedIn
  20. 20. LinkedIn <ul><li>Professional resource </li></ul><ul><li>‘ Touch’ your contacts via updates </li></ul><ul><li>Start Discussions </li></ul><ul><li>Get Introduced via Your Network </li></ul><ul><li>Job searches / recruitment </li></ul><ul><li>Low Time Commitment </li></ul>
  21. 21. Facebook
  22. 22. Facebook
  23. 23. Facebook <ul><li>In Client’s “Data” Stream </li></ul><ul><li>More Intimate Relationship </li></ul><ul><li>Better Conversation / Engagement </li></ul><ul><li>Easier to Target </li></ul><ul><li>Pictures / Events / News </li></ul><ul><li>Closed Network </li></ul>
  24. 24. Twitter
  25. 25. Twitter
  26. 26. Twitter <ul><li>Fast </li></ul><ul><li>Low Time Commitment </li></ul><ul><li>Participate in Conversations </li></ul><ul><li>Generate Warm Leads </li></ul><ul><li>Broadcast Messages </li></ul><ul><li>Open Source </li></ul>
  27. 27. What are the Social ‘Norms’?
  28. 28. # 1 Listen
  29. 29. # 2 Participate in the Conversation
  30. 30. # 3 Provide Valuable & Relevant Information
  31. 31. #4 Be Yourself
  32. 32. Capitalizing on Social Media
  33. 33. Social Media Should: <ul><ul><li>Increase Revenues </li></ul></ul><ul><ul><li>Decrease Costs </li></ul></ul><ul><ul><li>Increase Brand Value </li></ul></ul><ul><ul><li>Or why would you do it? </li></ul></ul>
  34. 34. Are companies making money?
  35. 35. Increase Revenue <ul><li>Introductions </li></ul><ul><li>Warm Prospects </li></ul><ul><li>Increased Sales Leads </li></ul><ul><li>Direct Sales </li></ul><ul><li>In-bound Marketing </li></ul>
  36. 36. Decrease Costs <ul><li>Supplement Existing Marketing </li></ul><ul><li>Free Polls / Surveys </li></ul><ul><li>Test Market Product or Service </li></ul><ul><li>Reduce Travel with Skype </li></ul><ul><li>Training Manuals Wiki </li></ul>
  37. 37. Increase Brand Value
  38. 38. Just FYI… Social Media is only one tool in your Marketing Mix
  39. 39. Protecting your brand
  40. 40. Search Google
  41. 41. Set Up a Google Alert
  42. 42. Set Up a Google Alert
  43. 43. Create a Social Media Policy for Your Company
  44. 44. Things to consider… <ul><li>Who ‘owns’ the account? </li></ul><ul><li>Who will you follow? </li></ul><ul><li>Don’t curse, spread hate, or otherwise attack people. </li></ul><ul><li>Nothing is private anymore. </li></ul><ul><li>Employee safety. </li></ul><ul><li>DO NOT friend your employees. </li></ul><ul><li>Culture NOT Rules. </li></ul>
  45. 45. Thank you! <ul><li>Cyndee Woolley </li></ul><ul><li>(239)571-3174 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.LinkedIn.com/in/CyndeeWoolley </li></ul><ul><li>www.facebook.com/CyndeeWoolley </li></ul><ul><li>http://Twitter.com/cmwooll </li></ul>

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