Presentation by Cynthia Hartwig of Two Pens on how writers can use Twitter to promote their writing.

1. RE-TWEET AFTER ME
Twitter is Tailor-Made for Writers.
March 1, 2011

2. Let’s look at some successful writer role
models with clear brand identities.

3. AUSTIN KLEON. A WRITER WHO
DRAWS.
3

4. SUSAN ORLEAN. WRITER, WRITER, WRITER.
4

5. COLSON WHITEHEAD. JUST ANOTHER DOWN
ON HIS LUCK CARNY WITH A POCKETFULL OF
BROKEN DREAMS.
5

6. JENNIFER WEINER. I HAVE A BEST-
SELLING WOMAN PIE HOLE AND I’M
NOT AFRAID TO USE IT.
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7. MULTIPLE PERSONAS WILL FRACTURE
YOUR IDENTITY.

8. PROFILING 101:
•USE YOUR NAME AS YOUR HANDLE.
•PROVE YOU’RE HUMAN WITH A PHOTO.

9. RETWEET AFTER ME: GO TO TWITTER
GLOSSARY FOR HELP
#Hashtags
Retweeting
Direct Response vs. @Reply
Following vs. Followers

10. SUCCESSFUL TWEETERS:
• Stick to one or two topics
• Are masters of brevity
• Use wit to play with language

11. Focus your Twitter identity
on 1-2 passions or interests.

12. RE-TWEET AFTER ME: SUSAN ORLEAN
• Just watched the premier of “The Killing”.
Nice and creepy. Looking forward to more
nice creepiness Sun..
• Leaving Alaska tonight. Wonderful trip – and
not just because of the fur-bra sighting.
#fuzzyfoundationgarments
• Very excited to do a panel with the amazing
Edwidge Danticat tomorrow at the Women
Writers Festival at Notre Dame.

13. THANK YOU
Follow @cynthiahartwig and
@TwoPens2 on Twitter
www.twopens.com