1. Social Media Around The World
Becoming Global-University of
Manchester
EDUC10440 7560369

2. Social Media
• Overview
• The Five Focal Areas
• Social Media in the UK
• Social Media Worldwide
• Conclusion

3. What is Social Media?
• Social Media is “A group of Internet-based
applications that build on the ideological and
technological foundations of Web 2.0, and
that allow the creation and exchange of user-
generated content.“- Kaplan and Haenlein
(2010).

4. Types of Social Media
Blogs
Social Networks
Wikis
Photo Sharing
Discussion Forums
Social Media
Podcasts Releases
Microblogs
Videos
RSS Feeds

5. Why Social Media?
• Prominence in everyday life
• Influence on personal and work lives
• Careers formed from content sharing
• Controversy
• Development of technology
• Accessibility
• Mass Media Effect

6. Focal Area A:
Human Rights Focal Area E:
Equality Welfare of Citizens
Social Justice Health of Citizens
Social Implications
Global
Citizenship
Focal Area D:
Focal Area B:
Environmental
Local globalisation
Implications
Cultures within
cultures Focal Area C:
Participation
Volunteering
Accepting Help

7. Key Facts
• 2012- 16,000 tweets-per-second on micro
blogging social network website Twitter.
• 15+ million users of photography application
Instagram
• 845 million active Facebook users
• 250 million photos are uploaded to Facebook
every day
• LinkedIn is the 36th most visited website in
the world

8. Key Facts Continued
• Over 829,000 videos are uploaded to YouTube
every day
• YouTube handles 10% of the internet’s traffic
• Over 10.4 million registered users of Pinterest
• 97% of the site’s Facebook “likes” are by
females
• Google+ reached 10 million users by July
14, 2011

9. Perspectives and Positionings
• Social Media Issues-
Cyberbullying
Loss of face-to-face personal communication
Increase in miscommunication
Marketing mishaps

10. Conclusion
• The use of social networking sites has increased
dramatically over the past few years
• Social Networking Companies-Risky to get into
but the risk may pay off well
• People have formed careers from
blogging/sharing video content
• Social Media Marketing has increased business
revenue
• Negatives-Mass Media Effect, People become the
same/lose themselves, Cyber
bullying, Illegalities, Lack of face-to-face
communication.