Whats next-in-events-free-ebook

What’s Next in Events 2011 Foreword by lara McCulloch-carter

!"#$%&'"()#%*+"$)#%,'-$%./%01'/$#%'2334%5"#%6378#'9%3/%+35%:37;"<%='9;"%538<9%;>?"7$%$+'%01'/$#%./98#$(&@%A/9%9;9%;$%'1'(B%
C+'(')#%/3% 938D$% $+"$%#37;"<%>'9;"%?(31;9'9%3(E"/;F'(#%5;$+%/'5%5"&#%$3% 73//'7$%5;$+%"/9%'/E"E'%"G'/9''#H%7('"$'9%/'5%
('1'/8'%#$('">#% "/9% "$% $+'% #">'%I>'%?8$% #$(";/#% 3/%"<('"9&%$"??'9J38$% D89E'$#% "/9% ('#38(7'#H%#?"5/'9%/'5% 63(>"$#%36%
>''I/E#H%73/6'('/7'#%"/9%'987"I3/H%"/9%'/"D<'9%?<"//'(#%$3%+'"(%5+"$%?'3?<'%('"<<&%$+38E+$%"D38$%$+';(%'1'/$#@%

A#%?<"//'(#%D'73>'%>3('%'/$('/7+'9%;/%$+'%$33<#%"/9%$+'%#$("$'E;'#%D'+;/9%8#;/E%$+'>H%>"/&%"('%('73E/;F;/E%"%/''9%$3%$"4'%
"/%;/5"(9%<334%"$%$+';(%3(E"/;F"I3/#%"/9%'1'/$#%$3%9'<;1'(%'-$("3(9;/"(&%'-?'(;'/7'#@%

C+;#% &'"(% 5'% +"1'% 3(E"/;F'9% "/% ">"F;/E% ?"/'<% 36% K% '-?'($#% ;/% $+';(% ('#?'7I1'% L'<9#M%N3/6'('/7'% 0987"I3/H%:8#$";/"D<'%
01'/$#H%C("9'#+35#H%01'/$%0/E"E'>'/$H%O/73/6'('/7'#H%P&D(;9%01'/$#H%2("/9;/E%Q%="(4'I/EH%:?'7;"<% 01'/$#%"/9% C+'% ,'-$%
R'/'("I3/% 36%01'/$% S(36'##;3/"<#%5+3%5;<<%9;#78##%63(5"(9J$+;/4;/E%68/9">'/$"<#%$3%>"4'%'1'/$%D8#;/'##'#%'1'/%D'G'(% ;/%
TUVV@%

*+"$%.%$+;/4%&38)<<%L/9%J%5+;7+%+"??'/'9%W8;$'%3(E"/;7"<<&%"#%3??3#'9%$3%D&%9'#;E/%J%;#%$+"$%"<>3#$%'1'(&3/'%+"#%;/$'(531'/%
$+'%$+'>'#%36%73//'7I1;$&%"/9%('/'5"<%$+(38E+38$%$+';(%?'(#?'7I1'@%

.%+3?'% &38% '/X3&% $+;#% 73<<"D3("I1'% 'Y3($% "/9% ;/1;$'% &38% $3% ?"(I7;?"$'% ;/% $+'%9;"<3E8'% 8#;/E% $+'% Z'1'/$?(36#% +"#+$"E% 3/%
C5;G'(%3(%73>>'/I/E%3/%38(%('#?'7I1'%D<3E#@%

:;/7'('<&H

2 What’s Next In Events 2011 next>>

Meet the Contributors

!"#$%&%#!%'%()!*+,"#'-./0'12 :):+*,#*;<%'%=%#+:'-./0'>2 +&*(%:6"D:'-./0'E2
345'6789 ?@7A':@ABC/48 FBGH4AA4';87CI
!"#$%&'#(')(*+,%-.'/(0(*/1-1$2$/& 34(')(5-#6$./1 4#$7"+$/&
['<1'$%N+";/#"5%N3/#8<I/E ^("7<' 2(8/3%R(38?%:;E/"$8('%01'/$#
X']8($ ?#"<;/E'( >;7+'<<'D(8/3

%=%#+'%#J*J%F%#+'-./0'KL2 )#!"#$%&%#!%:'-./0'KP2 6R;&,('%=%#+:'-./0'KS2
34MMBG@'<4NBCO'!F? *Q8B@C':4/@8 FBGH@4A'FG!788T
4#$7"+$/&(0(89"$)(8'//$%&'# :,&9'# ;&#-&$1"%(:%%',/&(5-/-1$#
:'1'/%_'E(''#%N3>>8/;7"I3/# N3/6'('/7'#%$+"$%*3(4 0-?'(;'/$
`_'E(''#N3> "#'E"( >;7+"'<>778((&

;&*#(,#J'-./0'KU2 :?%!,*<'%=%#+:'-./0'KW2 #%X+'J%#%&*+,"#'-./0'YK2
<@8@'FG!7AAIGHV!@8948 &T@C'6@CMIC !@8IATC'&@T
89"$)(<#-/+(;&'#=&$>>$# 89"$)(!$7"1/$#(0(8#$-.?$(8'/?$#7-.'/(;&-#&$# 4#$7"+$/&
a0A_bT:SAac 2'01'/$# C+'%0/$+8#;"#I7%S<"//'(
('"9&T#?"(4 D''1'/$# 7"(3<&/d("&


Challenges of Participatory Culture By Jeff Hurt

*'% "('% 5;$/'##;/E% $+'% '>'(E'/7'% 36% "% g3(% >"/&% "98<$#H%$+'%./$'(/'$% ?(;>"(;<&%>'"/#% $+'% 5'D@%g3(% R'/%bH%R'/% h%
78<$8("<% ?+'/3>'/3/% $+"$% #8??3($#% "/9% R'/% i% ;$% >'"/#% 7+"$H%73//'7I/E% 5;$+% 6(;'/9#H% '>";<H%E">'#H% >31;'#H%
5 ; 9 ' # ? (' " 9% ? " ( I 7 ; ? "I 3 /% ; /% $ + '% #37;"<%/'$53(4#H%$'-$H%1;9'3JJ"<<%36%5+;7+%>'"/#%$+'&%"('%73/$'/$%?(3987'(#@%
?(3987I3/% "/9% 9;#$(;D8I3/% 36% 73/$'/$H% 0"7+% 36% $+'#'% E(38?#% ;#% ;/13<1'9% ;/% ;/9;1;98"<% '-?('##;3/% "/9% 73>>8/;$&%
;/63(>"I3/% "/9% >'9;"@%:37;3<3E;#$#% 7"<<% ;/13<1'>'/$%1;"%$+'%./$'(/'$@%C+'&%"('%$39"&j#%/'5%?"(I7;?"$3(&%/'$53(4'9%
;$%$+'%/'5%.@8ZGB.@9I8T'G7A9784@ 7;IF'/#@

D4'D@C9'+I'?@8ZGB.@94 +H4'?@8ZGB.@9I8T'!7A9784',[.@G9M'!IC484CG4M'*CQ'%N4C9M

!=3('% $+"/% eUf% 36% $+'% ?3?8<"I3/% +"#% ./% $+'% ?"(I7;?"$3(&%78<$8('H%'1'(&%?'(#3/% 9'#'(1'#% $+'% 7+"/7'%$3% '-?('##%
8 ? < 3 " 9 ' 9% " / 9% # + " ( ' 9% 7 3 / $ ' / $ H% +;>J%3(%+'(#'<6%$+(38E+%53(9#H%#38/9#%"/9% ;>"E'#@%,3$%'1'(&%?'(#3/% >8#$%
;/63(>"I3/%3(%>'9;"%3/%$+'%./$'(/'$@ 73/$(;D8$'%D8$% "<<% >8#$%D'<;'1'%$+'&%"('%6(''%$3%73/$(;D8$'%5+'/%('"9&@%A/9%
!=3('% $+"/% $53J$+;(9% 36% "98<$% 8#'(#% 36% $+"$%5+"$%$+'&%73/$(;D8$'%5;<<%D'%"??(3?(;"$'<&%1"<8'9@
$+'% ;/$'(/'$% +"1'% 7('"$'9% "/9% #+"('9%
73/$'/$%3/%$+'%*'D@ C+'% ?"(I7;?"$3(&% 78<$8('% ;#% ;>?"7I/E% $("9;I3/"<% 73/6'('/7'#% "/9% '1'/$#@%
!=3('% $+"/% e`f% 36% "98<$% 8#'(#% 36% $+'% S'3?<'%5"/$%$3% ?"(I7;?"$'@%C+'&%"('% <334;/E%63(% 5"&#%$3%E'$%;/13<1'9%;/% "<<%
./$'(/'$% 5(;$'H% ?3#$% "/9% #+"('% 73/$'/$H% ;/63(>"I3/% 3(% >'9;"% 3/% "#?'7$#% 36% $+'% 73/6'('/7'% 3(% '1'/$% 6(3>% $+'% ?<"//;/E% #$"E'#% $3% "7I1'%
#37;"<%/'$53(4#@ '/E"E'>'/$% 3/#;$'% $3% ?3#$J'1'/$% ?"(I7;?"I3/@% C("9;I3/"<% 73/6'('/7'%
! =3('% $+"/% 3/'J+"<6% 36% "98<$% ./$'(/'$% 8#'(#% "('% 73/#;9'('9% >'9;"% #$("$'E;'#% 36% "G'/9''#% #;k/E%?"##;1'<&H%<;#$'/;/E% $3% "%$"<4;/E% +'"9% ;#% 38$@%
7('"$3(#@% ='9;"% 7('"$3(#% "('% $+3#'% 5+3% 7('"$'9% "% D<3EH% 5'D% ?"E'H% :'';/E% 73/6'('/7'% "G'/9''#% "#% ?"(I7;?"/$#H% 73J7('"$3(#H% '-?'($#% "/9%
?3#$'9% 3(;E;/"<% "($53(4H% ?+3$3E("?+H% #$3(;'#% 3(% 1;9'3#% 3(% ('>;-'9% "9137"$'#%;#%;/@
3/<;/'%73/$'/$%;/$3%$+';(%35/%/'5%7('"I3/#@
a'#'"(7+% 6(3>% =.CH% _84'% O/;1'(#;$&% "/9% $+'% O/;1'(#;$&% 36% N"<;63(/;"%
N3/$("(&%$3% ?3?8<"(% #$'('3$&?'#H% $+'#'% "7I1;I'#%"('% /3$% <;>;$'9% $3% 5+;$'% ;<<8#$("$'#% $+"$% $+'% ?"(I7;?"$3(&% 78<$8('% +"#% "<#3% ;>?"7$'9% <'"(/;/E@%
#8D8(D"/%>"<'#%3(% $''/"E'(#@%S'5%./$'(/'$%('#'"(7+'(#%638/9%/3%#;E/;L7"/$% C'7+/3<3E&% +"#% /3$% 7('"$'9% $+;#% #+;l@%C+'% "D;<;$&% 63(% ?'3?<'% $3% '/E"E'%;/%
9;Y'('/7'#%;/%?"(I7;?"I3/%D&%("7'J'$+/;7;$&@ #+"('9% "/9% ;/$'("7I1'% <'"(/;/E% $+"$% ;#% D8;<$% 5;$+;/% $+'% #$(87$8('H%
3(E"/;F"I3/%"/9%>39'<%36%$+'%./$'(/'$%+"#%7('"$'9%$+;#%#37;'$"<%7+"/E'@%
!-&-@( 4$A( B/&$#/$&( 0( :2$#"%-/( C")$( 4#'D$%&E( ;$F&G( HIJIK( L-%$M''6( !-&-( HIJIK( N7$B&G8'2K(
O-%6'M(P"$>7$/(


Challenges of Participatory Culture (cont)

:B]'?8BCGB.A4M'$I8'+IQ@T^M'!IC484CG4'%Q7G@ZIC q@ !IC484CG4'4Q7G@ZIC'MHI7AQ'.8INBQ4'@'N@8B49T'I'I8[@A'@CQ'BCI8[@A'
A4@8CBC/' I..I897CBZ4M0' A98<$% '987"I3/% +"#% >31'9% 6(3>% ?8#+H%
P'('% "('% #;-% ?(;/7;?<'#% 63(% 9'#;E/;/E% '987"I3/% #'##;3/#% 63(% $39"&j#% D(3"97"#$% 36% ;/63(>"I3/% $3% ?8<<% >'$+39#@%./98#$(&%/31;7'#% 93% D'G'(%
73/6'('/7'#% D"#'9% 3/% $+'% ('#'"(7+% 6(3>% =.CH% _84'% O/;1'(#;$&% "/9% $+'% 5;$+% $("9;I3/"<% 73/6'('/7'% 63(>"$#% 36% #?33/J6''9;/E% ;/63(>"I3/@%
O/;1'(#;$&%36%N"<;63(/;"@% ./98#$(&% 1'$'("/#% ?('6'(% #'<6J9;('7$'9H% 73<<"D3("I1'H% ('r'7I1'%
'987"I3/% >'$+39#@% S(31;9;/E% ;/63(>"<% #'"I/E% ;/% ?('J73/1'/'% "('"#%
V@ !IC484CG4' 4Q7G@ZIC' MHI7AQ' 98@CMBZIC' 8I[' .@MMBN4' ABM94CBC/' 9I' 5+'('% "98<$#% 7"/% '/E"E'% ;/% ?''(% #+"(;/E%"/9% <'"(/;/E%;#% 3/'% 5"&% $3%
.@8ZGB.@9I8T'A4@8CBC/0%.$% ('<;'#%3/% 73<<"D3("I1'%?("7I7'#@%:>"<<%E(38?% >''$%D3$+%/31;7'%"/9%1'$'("/%/''9#@
9;#78##;3/H% ?''(% <'"(/;/EH% ?'(#3/% $3% ?'(#3/% ;/$'("7I3/H% /3$% X8#$% e@ !IC484CG4' 4Q7G@ZIC' MHI7AQ' 98@CMBZIC' 9I' C49aI8b4Q' A4@8CBC/0'
<;#$'/;/E%$3%$"<4;/E%+'"9#%;#%;>?3($"/$@%:3>'%#"11&%3(E"/;F'(#%$("/#;I3/% !'"(/;/E%;#%#37;"<@%.$%;#%"D38$%>3D;<;F;/E%/'$53(4#%"/9%'/"D<;/E%$+'>%$3%
6(3>%>3/3<3E8'#%"/9%9;"<3E8'#%$3%?3<&<3E8'#%"<<35;/E%>"/&%?'3?<'%$3% >''$% 3$+'(#% 5+3% 7"/% +'<?% $+'>% >''$% $+';(% /''9#@% % .$% '>?+"#;F'#%
+"1'%#'1'("<%73/1'(#"I3/#%5;$+%#'1'("<%3$+'(#%"$%$+'%#">'%I>'@%mC+;/4% r'-;D;<;$&% "/9% 38$73>'#% "/9% <'##%6"7$#% "/9% LE8('#H%5+;7+% 7"/% 7+"/E'%
6"7'J$3J6"7'%;/$'E("$'9%5;$+%3/<;/'%7+"$#@n 6"#$@%.$j#%"D38$%73/1'(#"I3/#%"/9%?"($/'(;/E%5;$+%3$+'(#@
T@ !IC484CG4' 4Q7G@ZIC' [7M9' 98@CMBZIC' 8I[' .84M7[4Q' @79HI8B9T' 9I' s@ !IC484CG4' 4Q7G@ZIC' MHI7AQ' _4' BC948@GZN4' @CQ' aB9HI79' a@AAM0'
GIAA4GZN4' G84QB_BAB9T0% a'<;"/7'% 3/% $+'% 4/35<'9E'% "8$+3(;I'#% 3(% ./63(>"I3/%;#%D'#$%#+"('9%5;$+%'1'(&3/'%"/9%/3$%X8#$%$+3#'%5;$+;/%$+'%
7'(IL'9%'-?'($#%;#%/3%<3/E'(%"77'?$"D<'%">;9%$+'%E(35;/E%73>?<'-;I'#% 73/6'('/7'% 5"<<#@%.$j#% "D38$% >31;/E% ;/63(>"I3/% 6(3>% >"/&% $+"$% "('%
36% '-?'(;'/7'9% ?(36'##;3/"<#@% 0-?'($#% >"&% /3$% +"1'% '-?'(;'/7'% ?('#'/$% $3% $+'% >8<I$89'#% $+"$% "('% /3$% ?('#'/$@% t*'% #'(1'% 38(%
;>?<'>'/I/E% $+';(% "91;7'@% A<#3H% $+'% 4/35<'9E'% E"?% D'$5''/% $+'% >'>D'(#% D'#$% 5+'/%5'%#'(1'%38(% ;/98#$(&%L(#$Ht%;#%"%#<3E"/% >"/&%5;<<%
?('#'/$'(% "/9%"G'/9''% +"#%#+(8/4@%:3>'I>'#% "G'/9''#%4/35%>3('% "93?$%"#% $+'%?(31;9'% 73/$'/$% "/9% >'##"E'#%$3% $+'%>"##'#%38$#;9'% 36%
$+"/% ?('#'/$'(#@%N3/6'('/7'% '987"I3/% /''9#%$3% >31'%$3% 9'>37("I7H% $+'%73/6'('/7'%638(%5"<<#@
73>>8/"<% $&?'% 63(>"$#% 5;$+% "o(>"I3/% 36% #37;"<% 'W8"<;$&% "/9% $+"$%
O<I>"$'<&H%$+'%?"(I7;?"$3(&%78<$8('%#+;l#%$+'%6378#%6(3>%;/9;1;98"<%?"##;1'%
'1'(&3/'j#%'-?'(;'/7'%738/$#@
<;#$'/;/E%$3% 73>>8/;$&%;/13<1'>'/$@%*'%"('% >31;/E%"5"&%6(3>%"%53(<9%;/%
p@ !IC484CG4' 4Q7G@ZIC' [7M9' 98@CMBZIC' 8I[' N48ZG@AO' @79HI8B9@ZN4'9I'
5+;7+% #3>'%?(3987'% "/9%3$+'(#%73/#8>'%$35"(9#%3/'%;/% 5+;7+%'1'(&3/'%
HI8B`IC9@A' M987G9784M0% C+'% 73(?3("$'% 53(<9% ;#% '>?+"#;F;/E%
+"#%"/%"7I1'%#$"4'@%C+;#%>'"/#%73/6'('/7'%"/9%'1'/$%3(E"/;F'(#%>8#$%D'E;/%
73<<"D3("I1'H% $'">53(4H% >8<I$"#4;/E% "/9% ?(3D<'>% #3<1;/E@% %
:$"/9"(9;F'9H%3/'%#;F'J'987"I3/% ?('#'/$"I3/#% 93/j$% "99('##% 78(('/$% $3% $+;/4%"D38$%'/E"E;/E%?"(I7;?"/$#%;/%"<<% "#?'7$#%36%$+'%73/6'('/7'@%Al'(%
73(?3("$'% 53(<9j#% /''9#@% g378#% ;#% 3/% ?''(% $3% ?''(% #+"(;/E% "/9% "<<H%'>?35'(>'/$%;#%73//'7$'9%"$%$+'%+;?%5;$+%'/E"E'>'/$@%
9;##'7I/E%36%?('#'/$'(#j%>";/%?3;/$#@


The Imperative of Sustainable Action By Paul Salinger

A$% $+'% #$"($% 36% 36% TUVVH% $+'% '1'/$% w A('% 5'% 5;<<;/E% $3% >"4'% $+'% /'7'##"(&% '73/3>;7% $("9'3Y#% $3% D'%
;/98#$(&%m.)>% ?(;>"(;<&% ('6'('/7;/E%<"(E'% 73/#;9'('9%"%#8#$";/"D<'%;/98#$(&H%"/9%/3$%"%5"#$'68<%3/'x
73/6'('/7'#% "/9% $("9'% #+35#H% D8$% $+;#% N'($";/<&H%$+'%E<3D"<% L/"/7;"<% 7(;#;#%+"#%+;/9'('9%?(3E('##%36%0/1;(3/>'/$"<%
7"/% "<#3% ;/7<89'%"/&%$&?'%36% >''I/E% 3(% 0987"I3/% Q%.>?<'>'/$"I3/% 31'(% $+'% <"#$% $53% &'"(#@%A/9% "<$+38E+% #3>'%
'1'/$n% ;#% 78(('/$<&% $+'% Y!"' A@8/4M9' ?(3E('##% +"#% D''/% >"9'H% $+'('% #I<<% ('>";/#% <;>;$'9% 73/#'/#8#% "/9%
/4C48@9I8' I' a@M94H% 3/<&% D'+;/9% $+'% 9'L/;I3/#%36%#877'##%"7(3##%$+'%;/98#$(&@%C+;#%/''9#%$3%7+"/E'@
73/#$(87I3/%;/98#$(&@
.%">%$+'%S('#;9'/$J0<'7$%36%$+'%R(''/% =''I/E#%./98#$(&%N38/7;<@%C+'%R=.N%
,35%$+"$%#$"I#I7%X8#$%('6'(#%$3%5"#$'H%"#% D'<;'1'#% $+"$% 5'% /''9% "% $("/#63(>"I3/% 36% $+'% '1'/$#% ;/98#$(&% $3% 9(;1'%
;/% $+;/E#% $+"$% E3% ;/% $+'% E"(D"E'% 3(% $35"(9#%#8#$";/"D<'%?("7I7'#%5+;7+%;/73(?3("$'%73/#;9'("I3/#%$+(38E+38$%
<"/9L<<@% .6% &38% <334% "$% $+'% 31'("<<% ;>?"7$% $+"$% '1'/$#% 7('"$'% 3/% $+'% "<<% #$"E'#% 36% "% >''I/E% ;/% 3(9'(% $3% >;/;>;F'% $+'% /'E"I1'% ;>?"7$% 3/% $+'%
'/1;(3/>'/$H%"/9% $+'% 73>>8/;I'#% $+"$% +3#$% $+'>H%$+'/% 5'% "<#3% /''9% $3% '/1;(3/>'/$@
<334%"$%$+'%>8<I$89'%36%('#38(7'#%$+"$%5'%73/#8>'H%E'/'("$'%"/9u3(%5"#$'%
2&%TUTUH%R=.N%'/1;#;3/#%"%$("/#63(>'9%>''I/E%"/9%'1'/$%;/98#$(&H%9(;1;/E%
v%$+;/E#%<;4'%5"$'(H%'/'(E&H%?"?'(H%6339%"/9%"%+3#$%36%3$+'(%>"$'(;"<#@%,3$%$3%
$35"(9#%#8#$";/"D;<;$&%5+;7+M
>'/I3/%$+'%7"(D3/%7('"$'9%D&%$+'%$("1'<%63(%"<<%36%38(%"G'/9''#%"/9%'1'/$%
#$"Y%"#%5'%r&%$3%$+'%>"/&%'1'/$#%5'%';$+'(%"G'/9%3(%?8$%3/@ • A7+;'1'#% #$("$'E;7% E3"<#% $+"$% #'(1'% $+'% '73/3>;7H%'/1;(3/>'/$"<H%
"/9%#37;"<%;/$'('#$#%36%"<<%#$"4'+3<9'(#@
.)1'%?'(8#'9%1"(;38#%D<3E#%"/9%'1'/$%?(3E/3#I7"I3/#%63(%TUVV%"/9%E(''/%3(% • ./73(?3("$'#% $+'% ?(;/7;?<'#%36% #8#$";/"D;<;$&%"#%#$"/9"(9% 3?'("I/E%
#8#$";/"D<'% '1'/$#% #''>% $3% D'% 3/% ?('G&% >87+% '1'(&% <;#$@% C+;#% ;#% "% E339% ?("7I7'
$+;/EH%D8$%;$%"<#3%(";#'#%#3>'%?('G&%?3;E/"/$%W8'#I3/#%63(%>'M
• ./$'E("$'#% ;/$'(/"I3/"<% #8#$";/"D;<;$&% #$"/9"(9#% ;/$3% ;$#%
>"/"E'>'/$H%3(E"/;F"I3/%"/9%('?3(I/E%
w A('% 5'% ('"<<&% #'(;38#% "D38$% 7+"/E;/E% 38(% D'+"1;3(H% "/9% 9(;1;/E%
D'+"1;3("<% 7+"/E'% ;/% 38(% "G'/9''#% $3% >"4'% #8#$";/"D;<;$&% "% 73('% • .>?"7$#%?3#;I1'<&%3/%$+'%<37"<% "/9%E<3D"<%#37;'$&%$+(38E+%9;1'(#;$&%
1"<8'%"/9%"%73('%?("7I7'%;/%'1'/$%?<"//;/Ex%% "/9%;/7<8#;1;$&
w _3% 5'%8/9'(#$"/9% $+'%;>?"7$#%$+"$% 38(% '1'/$% 9'7;#;3/#% +"1'H%D3$+% • S(3>3$'#%+'"<$+H%5'<<D';/EH%7('"I1;$&%"/9%D8#;/'##%'Y'7I1'/'##%
'/1;(3/>'/$"<<&%"#%5'<<%"#%#37;"<<&x%%


The Imperative of Sustainable Action (cont)

*'% "<<% /''9% $3% 73>'% $3E'$+'(% $3% >"4'% $+;#% 1;#;3/% 73>'% $3% <;6'@% C+'% S(3987I3/H% `n% 0-+;D;$% S(3987I3/H% yn% ="(4'I/E% N3>>8/;7"I3/#% "/9% Kn%
7+"<<'/E'%;#% $+"$%5+'/% .%$"<4%$3% '1'/$% ?<"//'(#%"/9%#8??<;'(#%.%73/I/8'% $3% ^/#;$'%^o7'@%%
+'"(%"%<3$%36%3DX'7I3/#%5+&%E(''/;/E%'1'/$#%;#%/3$%"/%3?I3/%63(% $+'>@%C53%
,'G@Cc9' @5I8Q' 9I'QI' /844C'[44ZC/M0%a'"<<&x%=&%W8'#I3/%;#H%7"/%&38% "Y3(9%
36%$+'%>3#$%73>>3/%;##8'#%"('M
/3$% $3% 93% $+'>x%A#% ('#38(7'#%E'$% #7"(7'(H% D';/E% #8#$";/"D<'% ;/% $+;/E#%<;4'%
,' QICc9' bCIa' HIa' 9I' /49' M9@894Q0% .$% #$"($#% 5;$+% "% ?<"/% $+"$% ;/73(?3("$'#% ?"?'(% ('987I3/H% '/'(E&% 'o7;'/7&H% 5"#$'% ('987I3/% $+(38E+% ('J8#'% "/9%
#$("$'E;7%E3"<#%63(%#8#$";/"D;<;$&H%4'&%?'(63(>"/7'%;/9;7"$3(#%m5+"$%&38%5"/$% ('7&7<;/E% 7"/% "7$8"<<&% #"1'% &38% >3/'&x% C+"$% +"#% 7'($";/<&% D''/% >&%
$3%"7+;'1'%"/9%>'"#8('n%"/9%"%7<'"(%8/9'(#$"/9;/E%36%+35%&38%5;<<%>3/;$3(% '-?'(;'/7'@%^1'(% $+'% <"#$% q% &'"(#% "$% ^("7<'% ^?'/*3(<9H% "% 73/6'('/7'% 36%
$+"$% ?(37'##% "E";/#$% &38(% D8#;/'##% 3DX'7I1'#@@% C+'('% "('% ;/$'(/"I3/"<% qUHUUU% "G'/9''#% m#3H% "% D;E% ;>?"7$nH% 5'% +"1'% 1'(;L'9% #"1;/E#% 36% 31'(%
#$"/9"(9#%$+"$%+"1'%D''/%9'1'<3?'9% $3%+'<?%E8;9'%&38%$+(38E+% $+;#%?"($% 36% |yUUHUUU% O:_% "#% "%('#8<$% 36% 38(% #8#$";/"D;<;$&%;/;I"I1'#@%P'(')#% 38(% TUVU%
(8//;/E%"%#8#$";/"D<'%'1'/$@% a'?3($%63(%$+'%N3/6'('/7'%;6%&38%5"/$%$3%<'"(/%>3('@

C+'% 2:yKUV% :$"/9"(9% ;#% "% 2(;I#+% :$"/9"(9% $+"$% ;#% /35% 8/9'(E3;/E% ?''(% :8('H% &38% >;E+$% L/9% $+"$% #3>'% #8#$";/"D<'% ?("7I7'#% "('% >3('% '-?'/#;1'%
('1;'5% "/9% 5;<<% #+3($<&% D'73>'% "/% ;/$'(/"I3/"<% #$"/9"(9% 8/9'(% $+'% .:^% $+"/%$+';(%/3/J#8#$";/"D<'%738/$'(?"($#H%D8$%"#%?"($%36%"%<"(E'(%?(37'##%$+'&%
?(37'##@% *+;<'% $+;#% ?(37'##% >"&% /3$% D'% /'7'##"(&% $3% (8/% "% #8#$";/"D<'% 5;<<%<;4'<&%D"<"/7'%38$%3(%'1'/%<35'(%&38(%31'("<<%73#$#@%
'1'/$H% ;$% 3Y'(#% "% <3$% 36% 5;#93>% 63(% $+3#'% 5+3% "('% #'(;38#% "D38$% E'k/E%
D'&3/9% z<"F&% '/1;(3/>'/$"<;#>{% m93;/E%$+'% D"('% >;/;>8>n% $3% $("/#63(>%
$+';(%'1'/$%?<"//;/E%?(37'##%$35"(9#%$(8'%#8#$";/"D;<;$&@ C+'('%;#%>87+H%>87+%>3('%$+"$%7"/%"/9%+"#%D''/%5(;G'/%"D38$%$+;#%$3?;7@%%.%
'/738("E'%&38% $3% #''4%38$% $+"$% ;/63(>"I3/% $+(38E+% $+'% R(''/% =''I/E#%
A$% "% >;/;>8>H% &38% >;E+$% 5"/$% $3% 6">;<;"(;F'% &38(#'<6% 5;$+% $+'% AS0h%
#$"/9"(9#% $+"$% +"1'% D''/% 9'1'<3?'9% $+(38E+% $+'% N3/1'/I3/% ./98#$(&% ./98#$(&% N38/7;<% 3(% "/&% /8>D'(% 36% '1'/$% 73>?"/;'#% $+"$% "('% /35% 93;/E%
E(''/%>''I/E#%"#%"%#$"/9"(9%5"&%36%3?'("I/E@
N38/7;<% m36% 5+;7+% R=.N% ;#% "% ?"($% "/9% +"#% ?<"&'9% "% >"X3(% (3<'% ;/% $+'%
9'1'<3?>'/$%36%$+'#'%#$"/9"(9#n@% *+"$% ;#% 7<'"(% ;#% $+"$% $3% E'$% $3% "% ?3;/$% ;/% 38(% ;/98#$(&% 5+'('% #8#$";/"D<'%
>''I/E#%"('%#;>?<&%$+'%5"&%5'%3?'("$'H%5'%/''9% $3%$"4'%73<<'7I1'%"7I3/%
C+'#'%#$"/9"(9#%63(>%$+'%D"#;#%36%<334;/E%"$%$+'%/;/'%>";/%#'7$3(#%36%>3#$%
"/9%73<<'7I1'%('#?3/#;D;<;$&@%%+H4'Z[4'9I'M9@89'BM'CIa0
<"(E'% '1'/$#% m"/9% 7"/% D'% "9"?$'9% 63(% #>"<<'(% '1'/$#n% v% Vn% _'#I/"I3/H%Tn%
['/8'H%pn%A773>>39"I3/#H%qn%g339% Q%2'1'("E'H% en% C("/#?3($"I3/H% sn% A[%


Thinking Dangerously in Tradeshows By Michelle Bruno

YLKK' aBAA' _4' 9H4' T4@8' I' 9HBCbBC/' 3$+'(#%$3%"93?$% "/9% ;/$'E("$'%#37;"<%#$("$'E;'#H%;/% TUVVH%"/%;/r8-% 36%
Q@C/48I7MAT' BC' 9H4' 98@Q4' MHIa' #37;"<<&% #"11&% "G'/9''#% "/9% '-+;D;$3(#% 5;<<% 9'>"/9% $+"$% #+35#%
_7MBC4MM0'Al'(% >3('% $+"/% $53% &'"(#% 36% "773>>39"$'% $+'% $5''I/EH% ?3#I/EH% <;/4;/EH% #+"(;/EH% $'-I/EH%
<"&3Y#H% #$"E/"/7&H% "/9% D"9% ?('##H% 7+'74;/EJ;/%"/9%E">;/E%$+"$%E3'#%3/%38$#;9'%$+'%$("9'%#+35@
'-+;D;I3/% 3(E"/;F'(#%5;<<% L/"<<&%D'E;/% $3% C+'% E<3D"<;F"I3/% $+"$% +"9% D''/% #$"<<'9% D&% $+'% ('7'##;3/% "/9% E31'(/>'/$%
#''% $+'% ?3##;D;<;I'#% "E";/@% C+'% 73/7'(/#% 31'(% $'((3(;#>% m>"(4'9% D&% 9;o78<$&% ;/% E'k/E% 1;#"#% 63(% 63(';E/%
3??3($8/;$&% $3% (;#4H% '-?'(;>'/$H% "/9% 1;#;$3(#n% 5;<<% ('$8(/% ;/% TUVV@%A$% "% I>'% 5+'/% $+'%O@:@%>"(4'$% ;#% /3% <3/E'(%
7+"/E'% 5;<<% '>'(E'% "/9% /;>D<'H% <"(E'%'/38E+%$3%68'<%E(35$+%;/% #3>'%$("9'%#+35#H%$+'%'>'(E;/E%>"(4'$#%36%
63(5"(9J$+;/4;/E% 3(E"/;F"I3/#% 5;<<% 2("F;<H%./9;"H% "/9% N+;/"% 5;<<% ?8>?% 38$% '-+;D;$3(#% "/9% D8&'(#% ;/$'('#$'9% ;/%
L/"<<&%D'% "D<'% $3% >31'% 63(5"(9% 3/% $+'% O@:@% #+35#% "/9% A>'(;7"/% ;//31"I3/@% ^(E"/;F'(#% 5;<<% ('/'5% $+';(%
; 9 ' " #% " / 9% ; / $ 8 ; I 3 / #% $ + " $% 5 ' ( '% ;/$'(/"I3/"<% >"(4'I/E% #$("$'E;'#% "/9% >"4'% $+'% /'7'##"(&%
?'(73<"I/E% 31'(% $+'% <3/E%5;/$'(% 36% $+'% "773>>39"I3/#%63(%63(';E/%1;#;$3(#%"$%$+';(%#+35#@
('7'##;3/@
g(8E"<;$&% 5;<<% D'% 7+;7% ;/% TUVV@% *;$+% #3% >"/&% <"&3Y#H% >'(E'(#H% "/9%
0/$('?('/'8(#%5;<<%D'%$+'%L(#$%$3%D'/'L$M% 73>?"/;'#%38$%36%D8#;/'##H%$+'%31'(J$+'J$3?%E"<"%5;<<%D'%"%$+;/E%36%$+'%?"#$
~"/9% /3$% X8#$% D'7"8#'%#+35#% 7"/% /3% <3/E'(% "Y3(9% ;$@%^(E"/;F"I3/#%$+"$%
w C+3#'%5+3%;>>'9;"$'<&%9;Y'('/I"$'%$+'>#'<1'#%5;$+%/'5%?(3987$#H%
1"<8'% ?(3?3#;I3/#H% "/9% >39'#% 36% '-'78I3/% 5;<<% 9("5% $+'% >3#$% 73>'% "7(3##%"#%73/#'(1"I1'%"/9% E(''/%5;<<%"G("7$% $+'% >3#$%"G'/I3/% "/9%
"G'/I3/@% "??('7;"I3/% 6(3>% "G'/9''#~'#?'7;"<<&% $+3#'% $+"$% $("/#<"$'% $+'% #"1;/E#%
;/$3%#'(1;7'#%63(%$+';(%78#$3>'(#@
w a'1'(#'% $("9'% #+35#H% +&D(;9% '-+;D;I3/#H% "/9% E(38?% z'-?'(;'/7'#{%
5;<<%r38(;#+@%
N3<<"D3("I3/% 5;<<% D'%4;/E@%./% TUVVH%73<<"D3("I1'%?<"}3(>#H%7(359#38(7;/EH%
w g;/'<&%$8/'9% /;7+'% #+35#%5;<<% D'%$+'% >3#$%?3?8<"(% "#%$+'% /'5%&'"(% "/9%/'$53(4'9%?(3D<'>%#3<1;/E%5;<<%'/$'(% $+'%$("9'%#+35%<'-;73/%$+"/4#%$3%
8#+'(#% ;/% "% ('$8(/% $3% #>"<<'(% >3('% ;/I>"$'% D8&;/E% '/1;(3/>'/$#% $+'% 73>>8/;$&JD8;<9;/E% 'Y3($#% 36% #3>'% ?(3E('##;1'% #+35% 3(E"/;F'(#@%
m>3('%<;4'%$+'%A??<'%:$3('%;/#$'"9%36%="753(<9n@% S(31;9;/E% ;/?8$H%6''9D"74H%"/9% ;9'"#%3/% +35% $3% ;>?(31'%$+'%'1'/$% 5;<<% /3%
w :37;"<% $("9'% #+35#% 5;<<% '>'(E'% "#% $+'% D&J?(3987$% 36% $+'% #37;"<% <3/E'(% D'%$+'%93>";/%36%$+'%'-+;D;$3(% "91;#3(&%73>>;G''~"<<%#$"4'+3<9'(#%
/'$53(4;/E% 6('/F&% 6"7;<;$"$'9% D&% g"7'D334% "/9% 3$+'(% ?8D<;7% 5;<<%D'%"D<'%$3%7+;>'%;/%5+'$+'(%$+'%3(E"/;F'(%<;4'#%;$%3(%/3$@
?<"}3(>#@%A<$+38E+% $+'% $("9'%#+35% ;/98#$(&%+"#% D''/% #<35'(% $+"/%


Thinking Dangerously in Tradeshows (cont)

C("9'%#+35#%5;<<%D'%>3('%68/%/'-$%&'"(@%*;$+%$+'%1;($8"<H%#37;"<H%"/9%>3D;<'%
5"1'#% ;/% 68<<% #5;/EH% 3(E"/;F'(#% "/9% '-+;D;$3(#% 5;<<% <334% $3% "<<% $+(''%
$'7+/3<3E;'#% $3% '>D'9% E">'#% ;/$3% $+'% '-+;D;I3/% '-?'(;'/7'@%:;/7'%$("9'%
#+35#% "('% "<<% "D38$% '/E"E'>'/$H% $+'('% ;#% /3% D'G'(% 5"&% $3% '/E"E'%
?"(I7;?"/$#%$+"/% $3%7+"<<'/E'%$+'>%$3% "%$(;1;"%73/$'#$% 3(%"%53(9% #7(">D<'@%
C+'% ;/$'/9'9% 73/#'W8'/7'#% 36%#87+% ?<"&%5;<<% D'% ;/7('"#'9% <'"(/;/E%"D38$%
'-+;D;$3(#)%?(3987$#%"/9%"%>3('%>'>3("D<'%'-?'(;'/7'%63(%"G'/9''#@%

C+;/4;/E%9"/E'(38#<&% ;#% /3$% W8;$'% $+'% #">'%"#% <;1;/E% 9"/E'(38#<&H% D8$% 63(%
$("9'%#+35%3(E"/;F'(#H%;$)#%"%#$"($@%TUVV%>"&%D'%>3('%36%"/%'/9%$+"/%;$%;#%"%
D'E;//;/E@%C+'% L(#$% E(38?% $3% $+(35%3Y% $+'% #+"74<'#% 36% $+'% <"#$% $53% &'"(#H%
3?'/% 8?% $+'% +"$7+'#% m;/#$'"9% 36% D"G'/;/E%$+'>% 935/n% "/9% $+;/4H% $+;/4H%
$+;/4% "D38$% $+'% ?3##;D;<;I'#% 5;<<% D'% ?3;#'9% 63(% #877'##% '1'/% ;6% ;$% 93'#/)$%
73>'%5;$+%E(35$+%"$%L(#$@%*+3)#%;/x


The New Rules of Engagement By Jessica Levin

#4a'(4G@Q4O'#4a'&7A4M'I'%C/@/4[4C9 5+;7+%7('"$'9%?''(%;/$'("7I3/H%'1'/%63(%$+3#'%5+3%5'('%/3$%"D<'%$3%"G'/9%
"%?"(I78<"(%73/6'('/7'%;/%?'(#3/@
C+'% &'"(% TUVU%>"(4'9% $+'% D'E;//;/E%36%
"% /'5% 9'7"9'% "#% 5'<<% "#% $+'% #$"($% 36% "% A#% ?<"//'(#% D'7">'% >3('% 6"7;<'% 5;$+% $33<#% "1";<"D<'% $3% $+'>H% 3/<;/'%
/'5% "/9% 9;Y'('/$% <"/9#7"?'% 63(% '1'/$#% 73>>8/;I'#% 5'('% 7('"$'9% 63(% '1'/$#H% ;/7('"#;/E% $+'% <'1'<% 36% 73//'7I3/%
"/9% $+';(% ?<"//'(#@% % C+'% 8#'% 36% #37;"<% ">3/E%"G'/9''#H%#?'"4'(#%"/9%#?3/#3(#@%="/&%3(E"/;F"I3/#%8#'9%#'(1;7'#%
>'9;"% 5"#% #I<<% 6";(<&% /'5% $3% >3#$% <;4'% S"$+"D<'H% N(3591;/'% 3(% $+'% :37;"<% N3<<'7I1'% $3% +3#$% $+';(% 3/<;/'%
?<"//'(#% ;/% $+'% D'E;//;/E% 36% TUVUH%D8$% 73>>8/;I'#%"/9%$3%+'<?%$3%/8($8('%$+'% 3/<;/'%('<"I3/#+;?#@%A/%;/7('"#;/E%
$+"$% 7+"/E'9% ;/7('>'/$"<<&% 31'(% $+'% /8>D'(%36%3/<;/'%73>>8/;I'#%5;<<%<;4'<&%7(3?%8?%;/%TUVVH%?"(I78<"(<&%;/%$+'%
$5'<1'% >3/$+#% $+"$% 63<<35'9@% A#% $+'% A##37;"I3/%"('/"@%%^/<;/'%73>>8/;I'#%5;<<%D'%"93?$'9%D&%A##37;"I3/#%/3$%
&'"(% ?(3E('##'9H% $+'% +3G'#$% $3?;7#% 63(% 3/<&% 63(% #?'7;L7% '1'/$#% D8$% $+(38E+38$% $+'% 7"<'/9"(% &'"(H% '/"D<;/E% $+';(%
53(4#+3?#H% 5'D;/"(#% "/9% 73/6'('/7'% >'>D'(#%$3%73//'7$%5;$+%'"7+%3$+'(%3/%"%('E8<"(%D"#;#@
#'##;3/#%;/13<1'9% ;/$(3987I3/#%$3% /'5% 63(>#%36% #37;"<% >'9;"%"/9% +35% $3%
8#'%$+'>@%S<"//'(#% 5'('%8?9"$'9%3/% $+'%(8<'#%36% '/E"E'>'/$%J%/'5%$33<#% A%<'"(/;/E% 78(1'% ('E"(9;/E%+35%$3% ?(3?'(<&%;>?<'>'/$% "/9% '-'78$'%#37;"<%
$+"$% 5'('%"1";<"D<'% $3% $+'>% "/9% +35% $3% 8I<;F'% $+'>@%./% $+;#% 73/$'-$H%$+'% >'9;"H%36%738(#'H%#I<<%'-;#$#%63(%>"/&%3(E"/;F"I3/#%$+'&%"('%#I<<%/3$% W8;$'%
8?% $3% #?''9% 3/% +35% D'#$% $3% 8#'% #37;"<% $33<#% $3% '/+"/7'% $+'% <'1'<% 36%
$'(>% z'/E"E'>'/${% >'"/#% 63#$'(;/E% ;/$'("7I3/% D'$5''/% "G'/9''#H%
#?3/#3(#% "/9% #?'"4'(#% D'63('H% 98(;/E% "/9% "l'(% '1'/$#@% % S<"//'(#% W8;74<&% ?"(I7;?"/$% ;/$'("7I3/@% C3% ('>'9&% $+'% #;$8"I3/H% $+'('% 5;<<% D'% "% $('/9%
<'"(/'9% $+"$% '/E"E'>'/$% $+(38E+% #37;"<% >'9;"% '/"D<'9% $+'>%/3$% 3/<&% $3% $35"(9#% >3('% ?<"//'(J6378#'9% '987"I3/% '-$'/9;/E% D'&3/9% $+'% D"#;7#% 36%
'/E"E'% 5;$+% ?"(I7;?"/$#% D8$% $3% 7('"$'% "% D8FF% "/9% ;/7('"#'% '1'(&3/')#% #37;"<% >'9;"@%*+;<'%TUVU%5"#%$+'%&'"(%36%;/$(3987I3/%36%$33<#H%TUVV%5;<<%D'%
$+'%&'"(%5+'/%$+'&%"('%>3('%68<<&%;/$'E("$'9%"/9%>"#$'(&%36%$+'>%D'73>'#%
'-7;$'>'/$%"D38$%"G'/9;/E@
$+'%/'5%/3(>"<@
^/'% 36% $+'% 73>>3/<&% 8#'9% "/9% 5;9'<&% "77'?$'9% >'"/#% 36% '/E"E;/E%
?"(I7;?"/$#%5"#%$+(38E+%$+'%8#'%36%C5;G'(@% %C+(38E+% #3>'$+;/E%"#%#;>?<'% ,9cM'#I9'37M9'+4GHCIAI/T
"#% "% +"#+$"EH% ?"(I7;?"/$#% D'E"/% ;/$'("7I/E% <3/E% D'63('% $+'% '1'/$% '1'/% 0/E"E'>'/$H% 36% 738(#'H% ;#% <;>;$'9% $3% $'7+/3<3E&% D"#'9% $33<#% ;$% $387+'#%
D'E"/@%%S('J'1'/$%'987"I3/"<%#'##;3/#%5'('%+'<9%98(;/E%5+;7+%?"(I7;?"/$#%
8?3/% '1'(&% $387+% ?3;/$% "/% '1'/$% 3(E"/;F'(% +"#% 5;$+% ?"(I7;?"/$#% "$% '1'(&%
5'('% "D<'% $3% #+"('% 4/35<'9E'%D&$'#% "/9% 73>>'/$% 3/% $+'% #8DX'7$% >"G'(%
<'1'<%;/7<89;/EH%D8$%/3$%<;>;$'9%$3M


The New Rules of Engagement (cont)

• 0987"I3/"<%9'#;E/ <@94'*QI.948M
• a33>%#'$J8?
_'#?;$'%"<<%$+"$% ;#%"1";<"D<'%;/%$'(>#%36%#37;"<%>'9;"H%#3>'%3(E"/;F"I3/#%"('%
• :?'"4'(%#'<'7I3/%?(37'##
#;>?<&%<"$'% "93?$'(#@% % .6% &38(% ;/98#$(&%+"#% &'$% $3% '>D("7'% "/9% ;/$'E("$'%
• 01'/$%?(3>3I3/ #37;"<% $'7+/3<3E&H% 93/)$% D'% 9;#738("E'9% &38% "('% /3$% "<3/'@% ./98#$(&%
• ,'$53(4;/E%"/9 3(E"/;F"I3/#% "/9% ;/63(>"<% /'$53(4;/E% E(38?#% "('% 8D;W8;$38#% "/9% 5;<<%
• ^/<;/'%73>>8/;7"I3/ ?(31;9'%#&#$'>#%36% '987"I3/%"/9% #8??3($% $3%&38%$3% 4''?%&38%;/63(>'9% 36%
78(('/$% "/9% '-;#I/E% #&#$'>#% "/9% >'$+393<3E;'#@% S<"//'(#% "/9%
S<"//'(#% 5;<<% "<#3% /''9% $3% +3/'% ;/% 3/% +35% $3% ?(3?'(<&% 73/987$% "% +&D(;9% 3(E"/;F"I3/#%$+"$% "<('"9&%8/9'(#$"/9%$+'% ;>?"7$%36%#37;"<% $'7+/3<3E&%5;<<H%
'1'/$% ;/13<1;/E% 6"7'J$3J6"7'% "/9% ('>3$'% ?"(I7;?"/$#% $3% "#7'($";/% $+"$% 36% 738(#'H% +"1'%$+'% "91"/$"E'%36% D';/E% "D<'%$3% $"4'%'1'/$% '/E"E'>'/$% $3%
'1'(&3/'% ;#% 'W8"<<&% '/E"E'9@% P&D(;9% '1'/$#% "('% /3$% "??(3?(;"$'% 63(% $+'%/'-$%<'1'<H%D8$%<"$'%"93?$'(#%5;<<%+"1'%"%7+"/7'%$3%7"$7+%8?@%./%"99;I3/H%
'1'(&3/'%?<"//'(#%$+"$%8#'%$+'>%5;<<%6"7'%$+'% #?'7;"<%7+"<<'/E'%36%+35% $3% >"/&%36%$+'%'"(<&%zE<;$7+'#{%5;<<%"<('"9&%+"1'%D''/%53(4'9%38$H%#3%$+'('%"('%
>'(E'%D3$+%E(38?#%36%"G'/9''#%"#%#'"><'##<&%"#%?3##;D<'@ #3>'%"91"/$"E'#%$3%D';/E%"%<;G<'%D'+;/9%$+'%78(1'@

"C4':B`4'(I4M'#I9'$B9'*AA +H4'=@A74'?8I.IMBZIC'I8'*MMIGB@ZICM

C+'('% ;#% /3% #;/E<'% #37;"<% $'7+/3<3E&% #&#$'>% $+"$% ;#% (;E+$% 63(% "<<% ?<"//'(#@%
% A##37;"I3/#% "('% 73/I/8"<<&% #''4;/E% 5"&#% $3% '/+"/7'% $+'% 1"<8'% 36% $+';(%
:;/7'%?<"//'(#%"('%#I<<% ;/%$+'%'"(<&%#$"E'#%36%68<<&%8/9'(#$"/9;/E%+35%#37;"<% >'>D'(#+;?H%"/9%$33<#%#87+%"#%3/<;/'%73>>8/;I'#%$+"$%73//'7$% >'>D'(#%
$'7+/3<3E&%"/9%'/E"E'>'/$%7"/%D'%;/$'E("$'9%;/$3%$+';(%;/9;1;98"<%#$("$'E;7% 5;<<%"99%;>>'9;"$'%1"<8'@%C+'#'%$&?'#%36%73>>8/;I'#%5;<<% "<<35% >'>D'(#%
?<"/#H%3/'% #;F'%93'#%/3$% L$% "<<@%*+"$% ;#% "??<;7"D<'% $3% "<<H%+35'1'(H% ;#%$+"$% $3% E'$% $3% 4/35% '"7+% 3$+'(% ;/% "% >3('% ;/J9'?$+% 6"#+;3/% 5+;7+% 5;<<% ?(31;9'%
73>D;/;/E% 7('"I1;$&% 5;$+% #$("$'E;7% $'7+/3<3E&% ;#% "% ?35'(68<% >'$+39% 63(% "99;I3/"<% <'"(/;/E% "/9% /'$53(4;/E% 3??3($8/;I'#@% % C+'% ('#?3/#;D;<;$&% 36%
"7+;'1;/E%$+';(% E3"<#@% S<"//'(#% 5;<<% <;4'<&%D'73>'% ;/7('"#;/E<&% "5"('% $+"$% '987"I/E% >'>D'(#% 3/% +35% $3% 8I<;F'% "1";<"D<'% $33<#% ;#H% 36% 738(#'H%$3% D'%
$+'%$33<#%"('%6"(%<'##%;>?3($"/$%$+"/%$+'%5"&%$+'&%"('%8I<;F'9%$+'&%5;<<%"<#3% "99('##'9%D&%$+'%>"/"E'>'/$%36%$+'%?"(I78<"(%"##37;"I3/@
D'73>'% >3('% 73>63($"D<'% 5;$+% $+'% <'1'<% 36% /8($8(;/E% '##'/I"<% $3%
'/E"E'>'/$% "/9% D'E;/% $3% D8;<9% #$("$'E;'#% $+"$% 5;<<% '/+"/7'%"7I1;I'#%$+"$% !I8.I8@94'%N4C9M
;/7('"#'%#87+%/8($8(;/E@
N3(?3("$'% '1'/$#% >;E+$% /3$% +"1'% 63(>"<% 3/<;/'% 73>>8/;I'#H% +35'1'(H%
"G'/9''#% 5;<<% D'E;/% $3% D'73>'% "778#$3>'9% $3% v% "/9% $+'('63('% '-?'7$% v%


The New Rules of Engagement By Jessica Levin

+;E+'(% <'1'<#% 36%;/$'("7I3/@% %C+;#% 5;<<% $387+% 8?3/% '1'(&3/'% ;/13<1'% 5;$+%"%
?"(I78<"(% '1'/$% 3/'% 7<'"(% '-">?<'% 36% $+;#% ;#% $+"$% #?3/#3(#% 5;<<% D'E;/% $3%
9'>"/9% D'G'(% "77'##%$3%$+';(%z$"(E'${%"G'/9''#@%^/'%"91"/$"E'%36%#37;"<%
$'7+/3<3E&%;#% $+"$% ;$% 5;<<% '/"D<'% #?3/#3(#% $3% 73//'7$% 5;$+% "G'/9''#% 6"(%
>3('% 8/3D$(8#;1'<&% $+"/% D'63('% ?<"//'(#% "/9% #?3/#3(#% 5;<<% ;/7('"#;/E<&%
53(4% $3E'$+'(% $3% 9'1'<3?% 7('"I1'% >'"/#% $3% "99;/E% 1"<8'% $3% $+'%
#?3/#3(#+;?#%5+;<'%'987"I/E%$+';(%$"(E'$%>"(4'$#@

:7[[@8T

TUVV% ?(3>;#'#% "% ?(3E('##;1'% <"/9#7"?'% 63(% '1'/$#@% ^(E"/;F"I3/#% "('% #I<<%
E'k/E% 8?% $3% #?''9% 3/% +35% $3% "93?$% #37;"<% $'7+/3<3E&% 63(% '1'/$#% "/9%
E'/'("<% 73>>8/;7"I3/%+35'1'(% ;$% 5;<<% /3%<3/E'(%"??'"(% $3% D'%38$% 36%$+'%
/3(>@% C+'% >"(4'$?<"7'% 5;<<% D'E;/% $3% '-?'7$% 8/;W8'% "/9% ;/$'("7I1'%
'-?'(;'/7'#%"/9% 3(E"/;F"I3/#% 5;<<% D'% "D<'% $3% 9'<;1'(% #87+% '-?'(;'/7'#% $3%
"G("7$%"G'/9''#@%%:3>'%?<"//'(#%#I<<%6"7'%('#;#$"/7'%6(3>%z$+'%?35'(#%$+"$%
D'{% ;/% $+';(% ?"(I78<"(% 3(E"/;F"I3/% 3/% ;/$'E("I/E% $33<#H% "77'?$"/7'% 5;<<%
E("98"<<&% ;/7('"#'@% A% /"$8("<% D&J?(3987$% 36% $+"$% "77'?$"/7'% 5;<<% D'% $+"$%
3(E"/;F"I3/#% 5;<<% D'E;/% $3% <334%63(% "% ('$8(/% 3/% $+';(% ;/1'#$>'/$% ;/$3% $+'%
#37;"<% >'9;"% "('/"% ?<"//'(#% 5;<<% D'% ('#?3/#;D<'% 63(% 7('"I/E% >'$(;7% "/9%
>'"#8(;/E% ('#8<$#@% C+'% 73>;/E% &'"(% 5;<<% >31'% $+'% 6378#% 3/% #$("$'E&H%
>'"#8('>'/$H%'/E"E'>'/$% "/9% 31'("<<% "77'?$"/7'% 36% /'5% "/9% ;>?(31'9%
5"&#%$3%73/987$%'1'/$#H%63(%$+'%D'/'L$%36%"<<%?"(I7;?"/$#@


Demystifying the Unconference By Adrian Segar

,;/'% +8/9('9% &'"(#% "E3H% 5+'/% $+'% P'('%"('%#3>'%36%$+'%4'&%6'"$8('#%36%"/%8/73/6'('/7'M
53(<9)#% L(#$% 8/;1'(#;I'#% 5'('% D';/E%
638/9'9% "/9% ?('#IE;38#% <;D("(;'#% >;E+$% ! O/73/6'('/7'#%7"/%D'%9'#;E/'9%$3%53(4%3/% "%E(38?%?(3D<'>%3(% E3"<H%
3(% "#% "% I>'% 63(% ;/9;1;98"<;F'9% <'"(/;/E% "/9% #+"(;/E@% !3/E'(% '1'/$#%
73/$";/% "% 6'5% +8/9('9% +"/9J73?;'9%
7"/%"<#3%;/7<89'%$("9;I3/"<%#'##;3/#H%4'&/3$'#H%'$7@
D334#H% $+'% 5"&% &38% <'"(/'9% #3>'$+;/E%
5"#% $3% $("1'<% $3% 5+'('%"% >"/% m;/% $+3#'% ! ='"/;/E68<% "/9% 8#'68<% ;/$'("7I3/% D'$5''/% "G'/9''#% ;#% ?8$% 7'/$'(%
#$"E'H% ;/#$'"9% 36% D';/E% #3>'$+;/E% $+"$% +"??'/#% ;/% $+'% D('"4#%
9"&#% ;$% 5"#%"<5"&#% "%>"/n% 4/'5% ;$H%"/9%
D'$5''/%#'##;3/#@
#;$%"/9%<;#$'/%$3%+;>%$'"7+%;$%$3%&38@
! C+'% 78<$8('%;#% 9'#;E/'9% $3% D'% ?"(I7;?"$3(&H%/3$% ?"##;1'@% C+;#% +"#% "%
C+;#% >39'<% 63(% <'"(/;/E% #"/4% 9''?% ;/$3% +;E+<&%?3#;I1'%'Y'7$%3/%$+'%'/1;(3/>'/$H%38$73>'#H%"/9%73>>8/;$&%
38(% 78<$8('@% C39"&H% 3/% "% 73>?8$'(% 5'% 7('"$'9%"$%$+'%'1'/$@
7"/%+3<9%;/%38(%+"/9#H%5'%7"/%#'"(7+%$+'% ! !'"(/;/E% +"??'/#% ;/% #>"<<% E(38?#H% ("$+'(% $+"/% ;/% <"(E'% E'/'("<%
;/$'(/'$% 63(%;/63(>"I3/%3(% 5"$7+%1;9'3#% #'##;3/#@
36% $+'% L/'#$% ?('#'/$'(#@% b'$H% '1'/% ! C'"7+;/E%"/9% <'"(/;/E% "('/)$% L-'9% (3<'#%"% $'"7+'(% "$% 3/'% >3>'/$%
$+38E+% 5'% +"1'% ">"F;/E% 73/$'/$% "$% 38(% L/E'(I?#H% 38(% >''I/E% 9'#;E/#% >"&%D'%"%<'"(/'(%$+'%/'-$@
+"1'% /3$% 7+"/E'9% >87+% 6(3>% $+'% 7<"##(33>% >39'<% ('W8;('9% D&% $+'% ! C+'%'-?'(;'/7'%"/9%'-?'(I#'%36%$+'%?"(I7;?"/$#%;#%+"(/'##'9H%("$+'(%
$'7+/3<3E;'#%"1";<"D<'%98(;/E%$+'%=;99<'%AE'#@ $+"/%('<&;/E%3/%$+'%73/$(;D8I3/#%36%"%6'5%38$#;9'%'-?'($#@

^1'(% $+'% <"#$% $5'/$&% &'"(#H% /'5% 6"7'J$3J6"7'% >''I/E% 9'#;E/#~#87+% "#% ! S"(I7;?"/$#%+"1'%>3('%;/?8$%;/$3%"/9%73/$(3<%31'(%$+';(%<'"(/;/E%"/9%
$"4'"5"&#%6(3>%"/%8/73/6'('/7'H%"/9% $+8#%"('%>3('%<;4'<&%$3%#"I#6&%
^?'/% :?"7'H% *3(<9% N"6ÄH% N3/6'('/7'#% C+"$% *3(4H% g8$8('% :'"(7+H% "/9%
$+'%E3"<#%63(%$+'%'1'/$@
01'(&9"&% _'>37("7&~+"1'% "??'"('9% $+"$% 7+"<<'/E'% $+'% '/$('/7+'9%
93>;/"/$% <'"(/;/E% ?"("9;E>% 36% ?"##;1'% ('7'?I3/% 36% ?('9'$'(>;/'9% ! ./$'('#I/EH%8/'-?'7$'9%$+;/E#%"('%<;4'<&%$3%+"??'/@%*+;<'%$("9;I3/"<%
73/6'('/7'#% 9;#738("E'% (;#4&% <'"(/;/EH% 8/73/6'('/7'#% 7('"$'% "/%
;/63(>"I3/@% A<$+38E+% '"7+% 9'#;E/% +"#% 8/;W8'% 6'"$8('#% "/9% E3"<#H% 5+"$%
'/1;(3/>'/$% 5+'('% #'##;3/#% 7"/% D'% 7('"$'9% 3/% $+'% #?3$H%W8'#I3/#%
$+'&%"<<% +"1'% ;/%73>>3/% ;#%$+"$% 5+"$% +"??'/#% "$% $+'% '1'/$% ;#%?"(I7;?"/$J "('%5'<73>'9H%"/9%#+"(;/E%;#%'/738("E'9@
9(;1'/H%("$+'(% $+"/% D';/E%<"(E'<&%?('#7(;D'9% D&%$+'%73/6'('/7'% 3(E"/;F'(#@%
N3<<'7I1'<&H%$+'#'%63(>"$#%"('%4/35/%"#%8/73/6'('/7'#@


Demystifying the Unconference (cont)

.$)#% /3% 73;/7;9'/7'% $+"$% 8/73/6'('/7'% 9'#;E/#% 5'('% 9'1'<3?'9% "#% 38(% zÅ3/'% 36% $+'% >3#$% ;//31"I1'% "/9% '&'J3?'/;/E%
#37;'$&%('#?3/9'9% $3% $+'% ;/7('"#'9% "1";<"D;<;$&%36% ;/63(>"I3/% "/9% '"#'% 36% ?(36'##;3/"<% '-?'(;'/7'#% .)1'% +"9@% A#;9'% 6(3>% 73>;/E%
#+"(;/E%>"9'%?3##;D<'%D&%$+'%?'(#3/"<%73>?8$'(%"/9%$+'%;/$'(/'$@%A/9%&'$H% D"74%5;$+% <3$#% 36% /'5%I?#%"/9% ;9'"#H%.%'"#;<&%'#$"D<;#+'9%
9'#?;$'% $+'% ?'(1"#;1'% ('"<;$&% 36% 8D;W8;$38#% 4/35<'9E'% "/9% 73//'7I1;$&H% $(;?<'%$+'%/8>D'(% 36%/'5% 73/$"7$#H%"/9% 63(>'9% #$(3/E'(%
$+'#'%/'5%9'#;E/#%"('%#I<<%("('<&%8#'9%D&%?(36'##;3/"<%'1'/$%?<"//'(#@ ('<"I3/#+;?#%5;$+%$+'>H%$+"/%"$%"/&%3$+'(%73/6'('/7'%.)1'%
D''/%$3@{%
^/'% ('"#3/% ;#% $+'% 6'"(% $+"$% "/% 8/73/6'('/7'% X8#$% 53/)$% 53(4@% .)1'% (8/%
8/73/6'('/7'#% 63(% $5'/$&% &'"(#H% "/9% ('1;'5'9% $+38#"/9#% 36% '1"<8"I3/#H% *'% 4/35% +35% $3% 7('"$'% $+'#'% '1'/$#@%^8(% 7<;'/$#% "('% #$"(I/E% $3% "#4%63(%
"/9% .% 7"/% "##8('% &38% $+"$% $+'% <'1'<% 36% #"I#6"7I3/% 5;$+% 8/73/6'('/7'% $+'>@% :3H% ;6% &38% +"1'/)$% "<('"9&H% "G'/9% "/% 8/73/6'('/7'% ;/% TUVV% "/9%
63(>"$#%;#%>87+% +;E+'(%$+"/% $("9;I3/"<%'1'/$#@%m^/'%36%$+'%('"#3/#%63(%$+;#% '-?'(;'/7'%"%?"(I7;?"/$J9(;1'/%'1'/$%L(#$+"/9@%^(%$"<4%$3%?'3?<'%5+3%+"1'@%
;#%$+"$%.)1'%638/9%$+"$%$("9;I3/"<%?(3E(">%73>>;G''#%?('9;7$%<'##%$+"/%+"<6% C+'/%&38)<<%D'%('"9&%$3%D'E;/%$3%D8;<9%8/73/6'('/7'%9'#;E/#%;/$3%&38(%'1'/$%
$+'% #'##;3/#% $+"$% "G'/9''#% "7$8"<<&% 5"/$n@% ^$+'(% ('"#3/#% ;/7<89'% $+'% ?<"//;/E%68$8('@
>;#73/7'?I3/% $+"$%7(359#38(7;/E%#'##;3/%$3?;7#%D'63('%"/% '1'/$%>"4'#%;$%
"/% 8/73/6'('/7'H% $+'% 8/9'(#$"/9"D<'% 6'"(% 36%E;1;/E% 8?% 73/$(3<% 31'(% 3/')#%
'1'/$H% "/9% E'/'("<% 8/6">;<;"(;$&% 5;$+% 8/73/6'('/7'% ('1'/8'% >39'<#H%
6"7;<;$"I3/%('W8;('>'/$#H%"/9%<3E;#I7"<%73/#;9'("I3/#@

A<<% $+'#'%D"((;'(#%$3% $+'% ;>?<'>'/$"I3/% 36%8/73/6'('/7'%>''I/E%9'#;E/#%
"('%('"9;<&%31'(73>'%5;$+%'987"I3/% "/9%'-?'(;'/7'@%=3#$%'1'/$% ?<"//'(#%
m"/9% $+';(% 7<;'/$#n%+"1'% D'E8/% $3% +'"(% $+'%(8>D<'#% 36% 9;##"I#6"7I3/%6(3>%
"G'/9''#% 5+3% "('% /3%<3/E'(%#"I#L'9% r&;/E%+8/9('9#%36%>;<'#%$3% <;#$'/% $3%
#?'"4'(#% $+'&%738<9% +"1'% 5"$7+'9% 3/% b38C8D'H%3(% $3% "G'/9% "% 73/6'('/7'%
5+'('%"%>"X3(;$&%36%$+'%#'##;3/#%"('% /3$%5+"$% $+'&%('"<<&%5"/$'9@%./#$'"9H%
$+'#'% "G'/9''#%"('% ;/7('"#;/E<&%9'>"/9;/E% >''I/E#%$+"$% 73/7'/$("$'% 3/%
5+"$% 3/<&% 6"7'J$3J6"7'% '1'/$#% 7"/% ?(31;9'~<;4'% P35"(9% R;1/'()#%
'-?'(;'/7'%36%"%('7'/$%8/73/6'('/7'M%


The New Hybrid Frontier By Michael McCurry

*;$+% $+'% "((;1"<% 36% $+'% ,'5% b'"(H% 6T_8BQ'%N4C9M'F@T';4'9H4';4M9':IA7ZIC'I8'RI78'%N4C9'BC'YLKK
>''I/E#% "/9% '1'/$#% ?(36'##;3/"<#% "('%
3?I>;#I7% "D38$% $+'% 68$8('% 36% $+';(% ./% <"$'% TUUKu% '"(<&% TUVU% +&D(;9% '1'/$#% '>'(E'9% "#% "/% "Y3(9"D<'H% 1;"D<'%
D8#;/'##'#@%%01'/$#%;/98#$(&%"/"<&#$#%"('% "<$'(/"I1'% '1'/$% #3<8I3/% 36% ;/$'('#$% 63(% >"/&% >''I/E% 3(E"/;F'(#@% % g3(%
73/$'-$H% "% +&D(;9% '1'/$% ;#% 3/'% ;/% 5+;7+% 3(E"/;F'(#% ?(31;9'% 78#$3>'(#%
73<<'7I1'<&% ?('9;7I/E% "% /3I7'"D<'%
;>?(31'>'/$H%;/%$+'%'73/3>&H%63(% TUVV@% % m?3$'/I"<%"G'/9''#n%$+'%3?I3/%36%('>3$'%"77'##%$3%"<<H%3(%"%?3(I3/%36%$+'%
C+'&%'-?'7$%'1'/%D'G'(%;/%TUVT@%%C+"$%;#% 73/6'('/7'%73/$'/$H%8I<;F;/E%#3>'%3(%#'1'("<%63(>#%36%#37;"<%$'7+/3<3E&@%
7'($";/<&%'/738("E;/EB
./% TUVU% #'1'("<% >"X3(% >''I/E#% ;/98#$(&% "##37;"I3/#% m;@'@% SN=AH% =S.n%
#877'##68<<&%;/$(3987'9%P&D(;9% 73>?3/'/$#%;/$3% $+';(% '1'/$#@%%./% 6"7$% $+'#'%
a'"<;#I7"<<&H%63(% /35H%$+'%'73/3>&%;#%#I<<%
;/% z('731'(&%>39'@{% %A#%5"#%$+'%7"#'%;/% 3(E"/;F"I3/#% "('% /35% 6'"$8(;/E% '987"I3/% #'##;3/#H% "$% $+';(% TUVV%
TUUK%"/9%TUVUH%>"/&%D8#;/'##'#%"('%'-'(7;#;/E%7"8I3/%5;$+%$+';(% L/"/7'#@% % 73/6'('/7'#H%$3%$'"7+%"G'/9''#%"D38$% $+'%"91"/$"E'#%"/9%zD'#$% ?("7I7'#{%
63(%8#'%36%+&D(;9%$'7+/3<3E&@%%
:8D#'W8'/$<&% D8#;/'##% $("1'<% "/9% '987"I3/% '-?'/#'% "('% #I<<% 8/9'(% "%
5"$7+68<%'&'@%%
^1'(% $+'% ?"#$% 738?<'% 36% &'"(#% .% +"1'% ?"(I7;?"$'9% ;/% /8>'(38#% +&D(;9%
*;$+%('987'9% D89E'$#%'>?<3&''#% "('H%;/%#3>'% 7"#'#H%73>?'I/E%5;$+% 3/'% '1'/$#H%';$+'(% "#%"%('>3$'%"G'/9''H%3(% "#%"/%3(E"/;F'(@%% ^/% D3$+% #;9'#% 36%
$+'%D"<<% .%+"1'%<'"(/'9%"%('>3$'%?"(I7;?"/$%'-?'(;'/7'%93'#%/3$%('?<"7'%;$#%
"/3$+'(% 63(% 73>?"/&%68/9#H%>"4;/E%;$% /'"(<&%;>?3##;D<'% 63(%'1'(&3/'%$+"$%
#+38<9%"G'/9%73/6'('/7'#H%"/9% '1'/$#H%$3% 93%#3@%% C+3#'%63($8/"$'%'/38E+% 6"7'T6"7'%738/$'(?"($@%%%P35'1'(H%;6%'-'78$'9%?(3?'(<&H%;/%$+'%(;E+$%73/$'-$H%
$3% E'$% $+';(% $("1'<% '-?'/#'#% "??(31'9% >8#$% 53(4% +"(9% $3% 73/1;/7'% "%+&D(;9%'1'/$%7"/%#'(1'%"%1'(&%68/7I3/"<%?8(?3#'@
>"/"E'>'/$%$+'('%5;<<%D'%"%1;"D<'%('$8(/%3/%$+';(%$("1'<%;/1'#$>'/$@%%
+H4'<B9[7M'+4M9'd'DHT'!84@94'@'6T_8BQ'%N4C9e
01'/%5;$+%;>?(31'9% '73/3>;7%73/9;I3/#H%$+'('%('>";/#%"/% '987"I3/% 13;9% .6% &38% "('% 53/9'(;/E% 5+'$+'(% "% +&D(;9% '1'/$% >"4'#% #'/#'% 63(% &38(%
63(% >"/&%'1'/$%?(36'##;3/"<#H%5;$+%6'5'(% $("1'<% 93<<"(#%$3% #?'/9@% %:3H%+35%
3(E"/;F"I3/H%$+'/%"#4%&38(#'<6%$+'%63<<35;/E%W8'#I3/#M
93%5'%L-%$+;#%?(3D<'>x
• A('%$+'('%78#$3>'(#%3(%?(3#?'7$#%$+"$% 5;<<%>3#$% <;4'<&%/3$%D'%"D<'%$3%
"G'/9% &38(% 3(E"/;F"I3/)#% 73/6'('/7'% 98'% $3% $+';(% 35/% L/"/7;"<H%
E'3E("?+;7%3(%#7+'98<;/E%73/#$(";/$#x


The New Hybrid Frontier (cont)

• A('% $+'('% ?3$'/I"<% 78#$3>'(#% &38% 738<9% ('"7+H% $+(38E+% 3/<;/'% C+'% ?"&3YH% 63(% &38(% $+38E+}8<% "??(3"7+% 5;<<% D'% $+';(% '-$'/9'9% <3&"<$&%
"77'##H%$+"$%3$+'(5;#'%538<9%/3$%D'%"77'##;D<'x $35"(9#%&38(%73/6'('/7'%"/9%3(E"/;F"I3/%6"(%;/$3%$+'%68$8('@
• A('% &38% ;/$'('#$'9% ;/% '-7''9;/E% &38(% 78#$3>'()#% '-?'7$"I3/#H% D&%
3Y'(;/E%$+'>%73/6'('/7'% "77'##% 3?I3/#%$+"$% >''$% $+';(% /''9#H%;/%"%
9;o78<$%'73/3>&x

.6%&38(% "/#5'(% ;#%&'#%$3% "/&%36% $+'#'%W8'#I3/#H%$+'/% &38%/''9% $3% #$(3/E<&%
73/#;9'(%;/$(3987;/E%+&D(;9%73>?3/'/$#%$3%&38(%TUVV%'1'/$@%%

C+'% P&D(;9% '1'/$#% 53(<9% ;#% $+'% /'5% 6(3/I'(% 36% $+'% 73/6'('/7'% D8#;/'##@% %
:;/7'%$+'%$'7+/3<3E&%"/9%?(37'##'#%"('%#3%/'5H%$+'('%"('%/3$%"%<3$%36%(8<'#H%
"/9% 3/<&% "% +"/968<% 36% D'#$% ?("7I7'#% $3% 63<<35H%"#% 36% &'$@% % P35'1'(H%$+'%
W8"<;$&%36%$+'#'%'1'/$#% ;#%"77'<'("I/E@%%.$%;#%6";(% $3%#"&%/'5% '/+"/7'>'/$#%
5;<<%D8DD<'%$3%$+'%#8(6"7'%;/%TUVV@%

./% "% #+"4&% '73/3>&H%"/9% 5;$+% >"/&%W8"<;$&%3/<;/'%'987"I3/% "<$'(/"I1'#%
"1";<"D<'% $3% D8#;/'##% ?'3?<'H% 3(E"/;F"I3/#% 7"/% /3% <3/E'(% ('<&% 8?3/% $+';(%
?"#$% #877'##'#%5;$+% $("9;I3/"<% 73/6'('/7'%9'#;E/% $3% "G("7$% "G'/9''#@% %./%
$+;#%#37;"<%$'7+/3<3E&%'("H%63<4#%+"1'%>3('%3/<;/'%3?I3/#%"1";<"D<'%$3%$+'>%
$+"/%'1'(H%$3%"99('##%$+';(%'987"I3/%E3"<#@%%

^(E"/;F"I3/#% 7"/% 7'($";/<&% 7+33#'% $3% ;E/3('% $+'#'% 73>?'I/E% 3/<;/'%
'987"I3/%7+"//'<#H%"$%$+';(%35/%?'(;<@%%A%#>"($'(%"??(3"7+%>"&%D'%$3%X8>?%
3/%$+'%+&D(;9%'1'/$%zD"/95"E3/{%>''I/E%$+'%73>?'II3/%+'"9J3/@

C+'('% >"&% D'% "/% 3??3($8/;$&% 63(% &38(% 3(E"/;F"I3/% $3% #$('/E$+'/% ;$#%
('<"I3/#+;?#%5;$+%78#$3>'(#%D&%3Y'(;/E%$+'>%;//31"I1'%+&D(;9%73/6'('/7'%
#3<8I3/#%$+"$% 5;<<% >''$% $+';(% 8/;W8'%/''9#%98(;/E%$+;#%'73/3>;7%('731'(&@%
%


A Brand New World By Lara McCulloch

*'%+"1'% /3$% 3/<&%+'("<9'9% "%,'5% b'"(H% 28#;/'##'#% 5;$+% D;E%;9'"#H% 1;1;9% 1"<8'H%"E;<;$&H% "% 9'#;('% $3% '-?'(;>'/$H%$+'%
D8$%"('%;/%$+'%?(37'##%36%'>D"(4;/E%3/%"% 738("E'%$3% 6";<%"$%#3>'%$+;/E#%D8$%#"&%$+'&%$(;'9H%$+'% D(3"9J>;/9'9/'##% $3%
2("/9%,'5%*3(<9@% ;/13<1'%$+'%7(359H%?"##;3/H%1;#;3/%"/9%D;E%?'(#3/"<;$&%$+3#'%5+3%$('"$%$+';(%
'>?<3&''#% 5'<<H% 9'<;E+$% $+';(% 78#$3>'(#% "/9% 7('"$'% D8FFJ53($+&%
:37;"<% >'9;"%+"#%('9'L/'9% $+'%('"<>%36% '-?'(;'/7'#%5;<<%$+(;1'@%
D("/9;/E@% b38(% D("/9% ;#% /3% <3/E'(%
9'L/'9% D&%5+3% &38% $'<<% ?'3?<'% &38% "('% RI7'aBAA'H@N4'9I'MHBf'8I['[@8b4ZC/'94@['9I'[@8b4ZC/'G7A9784
D8$%;#% 9'L/'9% D&%$+'% #8>%36% "<<%36% $+';(%
'-?'(;'/7'#%5;$+%&38@ .% D'E"/% D&% #"&;/E% $+"$% 2("/9;/E% ;#% 8<I>"$'<&% D"#'9% 3/% $+'% #8>% 36% "<<%
'-?'(;'/7'#%?'3?<'% +"1'%5;$+% &38@% g(3>%D;<<;/E%?("7I7'#% $3% 3?'("I3/#% $3%
a'"<H% "8$+'/I7% '-?'(;'/7'#H% /3$% ?3>?% 9'<;1'(&%$3%W8"<;$&%36%?(3987$H%'1'(&%#;/E<'%3/'%36%$+'#'%"7I1;I'#%m"/9%>"/&%
"/9%?"E'"/$(&H%/35%9(;1'%?'(7'?I3/@%./%$+;#%2("/9%,'5%*3(<9@@@ >3('n%73/$(;D8$'%$3%&38(%('?8$"I3/@%

RI7'aBAA'H@N4'9I'AIIb'/84@9'_7Gb'C@b4Q ="(4'I/E%+"#%$("9;I3/"<<&%D''/%$+'%;/9'?'/9'/$%$'">%5+3%#$'5"(9'9%$+'%
D("/9@%./%$+;#%/'5% 53(<9H%'1'/%$+;#%;#%7+"/E;/E@%A#%#3>'3/'%#3%?3;E/"/$<&%
g3(% "<<%36% ;$#% ";<#%"/9% 73/$(31'(#&H%5+"$% *;4;<'"4#% #+38<9% +"1'% $"8E+$%8#% ;#% ?3;/$'9% 38$% $3% >'% 3/'% 9"&H% z!"#$%&'#%5;$+;/% &38(% 3(E"/;F"I3/% ;#%/35%;/%
$+"$% E3/'%"('%$+'%9"&#%5+'/%+'%5+3%+"9% $+'%9''?'#$%?374'$#%5"#%"##8('9% >"(4'I/E{@%
$3% (8<'% $+'% (33#$@% *'% /35% <;1'% ;/% "% I>'% 5+'/% '>?<3&''#H% 78#$3>'(#H%
73>?'I$3(#%"/9%"/&3/'%'<#'%5;$+%"%1'#$'9%;/$'('#$%7"/%'-?3#'%38(%9''?'#$% C+"$% >'"/#% "% #+;l% ;/% $+;/4;/E% 63(% >3#$% D8#;/'##'#@% A% #+;l% ;/% 5+3% ;#%
"/9%9"(4'#$%#'7('$#@% ('#?3/#;D<'%63(% '-$'(/"<% 73>>8/;7"I3/#@%A%#+;l%;/%('W8;('9%#4;<<#@%A%#+;l%;/%
$(";/;/E@% A%#+;l% ;/% +35% 9'?"($>'/$#% 7(3##J?3<<'/"$'% 5;$+% 3/'% "/3$+'(@%A%
.6% &38% 7"/)$% #$"/9% 8?% ;/% 6(3/$% 36% "% 68<<% <'/E$+% >;((3(H% ?''<% "5"&% $+'% #+;l%;/%3(E"/;F"I3/"<%#$(87$8('@
Ç>'##"E;/E)H%Ç"91'(I#;/E)%"/9% ÇSa)H%"/9% 6''<% 9">/%">"F;/E%"D38$% 5+"$%&38%
#''H%;$)#%3/<&%"%>"G'(% 36% I>'% 8/I<% &38(% $(8'%#'<6% ;#% '-?3#'9% 3(% &38% <'"(/% RI7'aBAA'H@N4'9I'4[_8@G4'TI78'Q498@G9I8M
$+"$%&38)('%X8#$%/3$%;/$'('#I/E%'/38E+%$3%$"<4%"D38$@
A#% $+'% 8#'% 36% #37;"<% >'9;"% 73/I/8'#% $3% (;#'H% #3% $33% 5;<<% 3?;/;3/"$'9%
73/#8>'(#@%:+"(;/E%"/%3?;/;3/%3/<;/'%5;$+%+3?'#%36%5"(/;/E%3(%;/r8'/7;/E%


A Brand New World (cont)

3$+'(#% 5;<<% D'73>'% #'73/9% /"$8('% 63(% >3('% "/9% >3('% ?'3?<'@@@;/7<89;/E% RI7'aBAA'C44Q'9I'7CQ48M9@CQ'BCh74CG48M
&38(%"G'/9''#%"/9%78#$3>'(#@%
./r8'/7'% ;#% 3l'/% >;#8/9'(#$339@%.$)#% 9;Y'('/$% 6(3>% ?3?8<"(;$&@% *+'('"#%
01'(&% D8#;/'##'#% /''9#% $3% (;9% $+'>#'<1'#% 36% $+'% /";<JD;I/E% $'((3(% $+"$% ?3?8<"(;$&% ;#% 9'L/'9% D&% $+'% /8>D'(% 36% ?'3?<'% 5;$+;/% &38(% /'$53(4H%
#3>'3/'%>"&%9;#"E(''%5;$+% $+'>%3(% ?3#$%"%/'E"I1'%('1;'5@%^99#%"('H%;6%;$% ;/r8'/7'% ;#%&38(% ?3#;I3/% 5;$+;/%;$@%.$)#%&38(%7"?"7;$&%$3% 'Y'7$% $+'%D'+"1;3(%
+"#/)$% +"??'/'9% "<('"9&H% ;$% ?(3D"D<&% 5;<<% ;/% $+'% 68$8('@% A/9% $+"$% $5''$H% 3(%"7I3/#%36%3$+'(#@
73>>'/$H% D<3E% ?3#$H% #$"$8#% 8?9"$'% 3(% ('1;'5% 5;<<% <;4'<&% ;/r8'/7'% 3$+'(%
?'3?<'@%28$%&38%+"1'%"/%3??3($8/;$&%$3%>"4'%#3>'%<'>3/"9'@% ="/&% D8#;/'##'#% "('% 8/9'(#$"/9;/E% +35% ;/r8'/7'% "/9% $+'% ?'3?<'% 5+3%
+3<9% ;$% 7"/% ;>?"7$% $+'%#877'##%36% "%D("/9% m#''% [;(E;/% Q% C+'%S"<>#%P3$'<n@%
0>D("7'% &38(% 9'$("7$3(#@% A74/35<'9E'% $+';(% 3?;/;3/#% "/9% ('#?3/9% TUVV%5;<<%<;4'<&%#''% >3('%'Y'7I1'%$33<#%$+"$%7"<78<"$'%3/<;/'%;/r8'/7'%"/9%
"773(9;/E<&@% a'73E/;F'% $+"$% $+'% 5"&%&38% 7+33#'% $3% ('#?3/9% ;#%#3>'I>'#% >3('%73>?"/;'#%D8;<9;/E%?"($/'(#+;?#%5;$+%?"##;3/"$'%;/r8'/7'(#@%
>3('%?35'(68<%$+"/%$+'%3(;E;/"<%73>?<";/$@
:877'##68<<&% '/E"E;/E% ;/r8'/7'(#% 5;<<% D'% <'##% "D38$% ?;$7+;/E% #3>'3/'% $3%
RI7'aBAA'84g7B84'MIGB@A'.8II ('<"&%&38(% >'##"E'%"/9%>3('%"D38$% L/9;/E%#$("$'E;7%?"($/'(#+;?#%$+"$H%<;4'%
"/&%E('"$%?"($/'(#+;?H%7('"$'%1"<8'%63(%D3$+%?"(I'#@
A<<% D8#;/'##'#% /''9% $3% D'% ?(3"7I1'<&% #''4;/EH% 73<<'7I/E% "/9% ?(3>3I/E%
#37;"<% ?(336% 36% $+';(% ?(3987$#% 3(% #'(1;7'#@% =3('% "/9% >3('% 78#$3>'(#% "('% RI7'aBAA'C44Q'@C'ICV9H4V/I'4].48B4CG4
$8(/;/E% $3% R33E<'H% g3(8>#H% É83("H% !;/4'9./H% g"7'D334H% C5;G'(% "/9% $+'%
>8<I$89'% 36% 3$+'(% #37;"<% $33<#% "1";<"D<'% $3% "/#5'(% $+';(% W8'#I3/#% "D38$% .$)#% ?(3X'7$'9% $+"$% $+'% /8>D'(% 36% >3D;<'% ;/$'(/'$% 8#'(#% 5;<<% 38$/8>D'(%
D("/9#H% '1'/$#% "/9% ?8(7+"#'% 9'7;#;3/#@% A/9% $+'&% $(8#$% $+'% 3?;/;3/#% 36% 9'#4$3?% ;/$'(/'$% 8#'(#% D&% TUVe@% R3% $3% "/&% '1'/$% $39"&% "/9% &38)<<% #''%
3$+'(#%m&'#H%'1'/%#$("/E'(#n@ ?'3?<'%$"<4;/EH%$"4;/E%?;7$8('#H%8?9"I/E%$+';(% #37;"<% #;$'#%"/9%$'-I/E%6(3>%
$+';(% 7'<<% ?+3/'#@% C+'% ?(3D<'>% ;#% $+"$% >"/&% "('% 93;/E% #3% 3/% $+';(% 35/%
.6%&38%93/)$%+"1'%?'3?<'%$"<4;/E%"D38$%&38%"/9%&38%+"1'/)$%7"?$8('9%3/<;/'% "773(9@%=3D;<'%01'/$% A??#%5;<<% D'%>"##;1'% ;/%TUVV% D'7"8#'% $+'&%5;<<% +'<?%
$'#I>3/;"<#H%&38%5;<<%D'%"#%E339%"#%/3/J'-;#$'/$%$3%;/W8;(;/E%>;/9#@%% ?<"//'(#%$3%D8;<9%"%73//'7$'9%Q%1"<8"D<'%3/J#;$'%'-?'(;'/7'%63(%E8'#$#@

*84'TI7'84@QT'9I'9H8BN4'BC'9HBM';8@CQ'#4a'DI8AQe


Special Engagements By Ryan Hanson

C+'% >3#$% 7(;I7"<% #877'##% 6"7$3(% 63(% $+'% +3<9;/E%$+;#%'1'/$x%%*+"$%93%5'%5"/$%$3%"7+;'1'x%%28$% $+'%W8'#I3/%36%5+&%
68$8('%36%:?'7;"<%01'/$#%;#%$+'% "89;'/7'@% % ;#% /3$% 3/<&% <'l% $3% $+'%7<;'/$% 3(% $+'% ?<"//'(@% % ^l'/% 31'(<334'9H%"/9% /35%
^6%738(#'%E8'#$#%"('%;>?3($"/$%5'%+"1'% >3('%$(8'%$+"/%'1'(H%'1'/%;6%;$%;#%3/<&%D'7"8#'%$+'%W8'#I3/%+"#%>31'9%6(3>%
4/35/%$+"$% 63(% &'"(#@%%b38% 5"/$%$+'>%$3% $+'%8/73/#7;38#% $3% $+'% 73/#7;38#% v%$+'%'1'/$% E8'#$% ;#% W8'#I3/;/E%*+&%v%
+"1'% 68/% "/9% '/X3&% $+'>#'<1'#@% ,3@% % *+&%#+38<9%.%E3x% %*+&%#+38<9%.%'-?'/9%('#38(7'#% 3/% $+;#% E"$+'(;/E%v% >&%
C+"$% ;#%/3$% $+'%('"#3/@%% C+'%"89;'/7'%;#% I>'%3(%>&%>3/'&x%%*+"$%;#%$+'%1"<8'%?(3?3#;I3/%D';/E%3Y'('9%$3%>'x%%%
$+'%>3#$%;>?3($"/$%6"7$3(%;/% $+'%#877'##%
C+'% #$3(&%36% $+'%<"#$% +"<6J9'7"9'% ;#%$+'%(;#'%36% $+'% 13;7'%36% $+'% ;/9;1;98"<@%
%
36% $+'% :?'7;"<% 01'/$% D'7"8#'% ;$% ;#% $+'% *'<<%;$%;#%"%6";(%9'D"$'%"#%$3%5+'$+'(%"/&3/'%;#%<;#$'/;/EH%;$%7"//3$%D'%"(E8'9%
"89;'/7'% 5+3% 5;<<% >"4'% $+'% '1'/$% $+"$% $+'% D33>% ;/% $'7+/3<3E&%+"#% 3/<&%"91"/7'9% $+'% "D;<;$&% 36% $+3#'% 5;$+%
#877'##68<%"/9%$("/#63(>"I1'%31'(%I>'H% "77'##% $3% #"&% #3>'$+;/EH% #"&% "/&$+;/E@% % C+(38E+% ?<"}3(>#% 36% 13;7'H%
$+(38E+% $+';(% 35/%"7I3/#H%D'+"1;3(#H%3(% ;/9;1;98"<#%"('%"D<'%$3%#+"('%$+';(%$+38E+$#H%6''<;/E#H%<;4'#%"/9%9;#<;4'#%5;$+%
7+"/E'% 36% D'+"1;3(#H% "/9% "D;<;$&% $3% L/9% $+'%53(<9% ;/%('"<% I>'@% %C+'%;/9;1;98"<% +"#%D'73>'%'>?35'('9%$3% #$"4'%"%
'/E"E'>'/$% $+(38E+% $+'% +"1;/EH% #+"(;/E% 36% 3(% D';/E% "$% $+'% '1'/$% 7<";>%"/9%D'%+'"(9%D&%>3('%?'3?<'%$+"$%738<9%+'"(%3/'%?'(#3/%"$%"/&%?3;/$%
'-?'(;'/7'@ ;/%+;#$3(&%v%$+3#'%<;#$'/'(#%"D<'%$3%$+'/%"E(''%3(%9;#"E(''H%<;4'%"/9%63<<35%3(%
9;##'/$%5;$+% $+';(% 35/%('>"(4#@%%*'%"('%<;>;$<'##<&%$(;D"<H%$3%#$'"<%6(3>%=(@%
C+'%$("9;I3/%36% $+'%:?'7;"<% 01'/$%;#% $3%z*35%$+'>{@%%*+;7+%+"#%>'"/$% $3% R39;/H%D';/E%E;1'/% 13;7'H%"/&3/'%7"/% #$"($%"%$(;D'%"/9%L/9%$+3#'%5+3%5;#+%
#8(?(;#'% "% ?"##;1'% "89;'/7'% $+(38E+% >8#;7H%>"E;7H% 3(% >"&D'% #>34'% "/9% $3%D'<3/EH%"#%5'<<%"#%D'<3/E%$3%"#%>"/&%$(;D'#%"#%&38%5;#+@%%Ñ8#$%z!;4'{%$+'>%
>;((3(#@% % .$% +"#% >'"/$% $3% 9'73("$'% #?"7'@% % C3% 731'(% 8?% $+'% #3>'5+"$% 3/%g"7'D334@
3(9;/"(&% 63(% "% #+3($% ?'(;39% 36% I>'% "/9% $3% >"4'% ;$% ?('G&%"/9% $+'('63('%
z:?'7;"<@{% % 28$% $+;#% #3($% 36% 9'73("$'9% ('"<;$&% <"74#% ;/$'/I3/% "/9% $+38E+% *+"$%$+;#%>'"/#%63(%>''I/E#%"/9%'1'/$#%#+38<9%D'%3D1;38#@%%.6%'1'(&%3$+'(%
>"/&%>"&%z33+{%"/9%z"++{%3/%78'%"$%"/&%E;1'/%>3>'/$H%$+'%('"7I3/%6"9'#% ?"($% 36% $+'% 53(<9% ;#% $'<<;/E% &38% $3% +"1'% "/% 3?;/;3/H%#+"('% &38(% 13;7'% "/9%
W8;74<&%;/$3%$+'%D"74E(38/9%"/9%;#%"<<%D8$%63(E3G'/%;/%"%9"&%3(%$53H%;6%;$%5"#% #?'"4% 8?% $3% D'% +'"(9% "D38$% v% 5+&% 538<9/)$% &38H% 5;$+% $+'% D'#$% 36%
('>'>D'('9%"$%"<<@ ;/$'/I3/#H%5"/$% $3% #?'"4% 8?H%D'% +'"(9H% "/9% #"&%#3>'$+;/E% "D38$u"$u63(u
5;$+u$3%$+'%E(38?%36%?'3?<'%E"$+'('9%63(%&38(%'1'/$@%%*+'/%$+'%53(<9%#"&#%
*'%>8#$% ('?<"7'% z*35{% 5;$+% z*+&{% ;6% 5'% <3/E% $3% E(35% ;/$3% "/% ;/98#$(&% &38%93/)$%+"1'%$3%<;#$'/% $3%$+'%>'##"E'%D';/E%#+38$'9% 6(3>%$+'%D;E%D("/9H%
$+"$% ;#% 73/I/8"<<&% 73/$(;D8I/E% $3% $+'% 7('"I3/% 36% 1"<8'@% % *+&% "('% 5'% $+"$% ;/#$'"9% &38% "('% "D<'% $3% 7("l% &38(% 35/% >'##"E'H% D'% "% ?"($% 36% $+"$%


Special Engagements (cont)

73/1'(#"I3/%"/9% $"<4%D"74H%5+&%538<9/)$%&38% '-?'7$% $3%D'% "D<'%$3% 93%$+'% 28$%;$%;#%/3$%'/38E+%$3% #;>?<&%E;1'%13;7'%$3%$+'%"89;'/7'@%^8(%7+"<<'/E'H%"#%
#">'%"$%$+'%/'-$%73>?"/&%#"<'#%>''I/E%3(%:?'7;"<%01'/$@%%Al'(%"<<%$+'%1'(&% '1'/$%?(36'##;3/"<#%;#%E('"$'(@%^8(%$"#4%;#%$3%D8;<9%1"<8'%63(%$+"$%"89;'/7'H%$3%
9'L/;I3/%36%"/%'1'/$%;#%"%E"$+'(;/E%36%?'3?<'%63(%#3>'%?8(?3#'@%%:3%5+&%93% 7('"$'% 8/;W8'% '-?'(;'/7'#% ;/% 5+;7+% '1'(&% ;/9;1;98"<% L/9#% >'(;$% "/9%
5'% 4''?% $+;/4;/E% "D38$% '1'/$#% "#% <3E;#I7"<% $3J93#% 5;$+% 7+'74<;#$#% $3% D'% ?8(?3#'@% .6% 5'% D'<;'1'% >''I/E#% "/9% '1'/$#% "('% 7"?"D<'% 36% >3I1"I/E%
73>?<'$'9% "/9%<;#$#%36% 9'$";<#% $3% >"/"E'@% %*'% /''9% $3% 7+"/E'% $+'% $'(>#% "7I3/H%7('"I/E%D'+"1;3("<%7+"/E'H%3(%E'/'("I/E%D8FF%"/9%D'<;'6%;/%"%D("/9H%
#$3?%5;$+%$+'%?"(I'#%"/9%#$"($%$+(35;/E%73/1'(#"I3/#@ $+"/% 5'% >8#$% "<#3% D'<;'1'% $+"$% ;6%$+'%"89;'/7'% 93'#/)$% L/9% 1"<8'% ;/% $+';(%
'-?'(;'/7'H%$+'%'1'/$%6";<#%"$%93;/E%"/&%36%$+'%"D31'H%3(%;$%#877''9#%"$%93;/E%
C3% D8;<9% #877'##68<% '1'/$#%;/% $+'%TUVU#H%D("/9#% "/9% 3(E"/;F"I3/#% +"1'% $3% "/&%36%$+'%"D31'% /'E"I1'<&@%% ./% $+'%53(9#%36% >&%73<<'"E8'#H%N+'(&<%c("/FH%
#$3?%$"<4;/E%J%$+'%z'1'/${%;#%/3$%$+'%/'5%Ç<;1;/E)%D;<<D3"(9H%>'"/;/E%Ç[;#;$%>'% 5'%"('%$"#4'9%5;$+%7('"I/E%zeHUUU%'1'/$#%63(%eHUUU%?'3?<'@{%%C+"$%;#%$3%#"&H%
"/9% <'$% >'% #+38$% >&%>'##"E'% AC%&38)% v% D8$% ("$+'(% D8;<9% #?"7'% ;/% 5+;7+% ;/% $+'% '-?'(;'/7'#% 5'%7('"$'%5'% >8#$% ?(31;9'% '/38E+% 3??3($8/;I'#% "/9%
$+';(% 6(;'/9#% "/9% $+';(% 63'#% >"&%'/E"E'% 5;$+% $+'>% ;/% 9;#738(#'H% $+(38E+% '>?<3&% "% (3D8#$% >;-% 36% '/E"E'>'/$% #$("$'E;'#% $3% "<<35% '"7+% ;/9;1;98"<%
?<"&H% $+(38E+% ?"(I7;?"I3/H% $+(38E+% "7I3/@% C+"$% #?"7'% >"&% <;1'% ;/% $+'% "G'/9''%L/9%$+';(%35/%#'/#'%36%1"<8'%5;$+;/%$+'%'-?'(;'/7'@%%a"$+'(%$+"/%
1;($8"<%53(<9H%3(% ;/% $+'%('"<% 53(<9% 3(% >3('%?(3D"D<&%;/% D3$+@%C+"$% ;#%/3$% "$% #+33I/E%63(% "/%yUf%?3#;I1'%("I/E%3/%$+'% '1"<8"I3/H%5+&%93/)$% 5'%#+33$%
"<<%$3%#"&%&38%93/)$%+"1'%"%+"/9%;/%E8;9;/E%$+'%73/1'(#"I3/%v%"D#3<8$'<&%$+'% 63(% VUUf% #877'##H% D&%"<<35;/E%38(% E8'#$#%$3% 35/% $+';(% '-?'(;'/7'% "/9% D&%
;9'"% $3% E'$% $+'% "89;'/7'% 9;#78##;/E% $+'% >'##"E'% &38% 5"/$% $+'>% $3% $"<4% "#4;/E%$+'%W8'#I3/%9;Y'('/$<&M%_;9%&38%L/9% 1"<8'%;/% $+'%'-?'(;'/7'x%%*"#%
"D38$%"/9%/3$%$"<4;/E%"D38$% 5+"$% &38%93/)$@%C+'%?3;/$%;#%$+"$%5+'/%5'%"('% $+'% '1'/$% 53($+% &38(% I>'x% P35% +"#% &38(% ÖD<"/4Ü% m<;6'H% ?'(7'?I3/H%
7('"I/E% '1'/$#H% 5'% "('% 9;"<3E8;/E% "% 9;#738(#'% J% $53J#;9'9% 9;#78##;3/#% ;/% 38$<334H%>3I1"I3/H%9'#;('H%"##8>?I3/#H%D'<;'6#n%7+"/E'9%"#%"%('#8<$%36%$+;#%
5+;7+%$+'%"89;'/7'%;#%"%4'&%13;7'@ '-?'(;'/7'x%%*"#%$+'%7'<'D("I3/%53($+%;$x%%

:3% <'$% $+'>% +"1'% $+';(% 13;7'@% 0/E"E'% &38(% "89;'/7'H% /3$% X8#$% D&% ?3<<;/E% *CQ'aH4C'4@GHO'4[.Ia484QO'BCQBNBQ7@A'NIBG4'GHB[4M'BC'7CBMIC'iR4MjcO'a4AA'
$+'>% 3(% +"1;/E% "% $5;G'(% 5"<<@%R;1'% $+'>% 35/'(#+;?% ;/% $+'% 7('"I/E% $+'% a4'aBAA'H@N4'QIC4'I78'kI_0
'-?'(;'/7'%$+'&%5"/$%$3%+"1'@%*+&%/3$%7(359#38(7'%&38(%"G'/9''#%$3%L/9%
38$%5+"$%$+'&%5"/$%<'$%$+'>%+"1'%$+';(%#"&%;/%$+'%6339H%$+'%68/H%$+'%$"<'/$%
3(% 9'#I/"I3/@% :7+'98<'% I>'% /3$% X8#$% 63(% &38(% '-?'($% $3% ?(36'##% +;#%
?(3638/9% $+38E+$#H%D8$% 63(% $+'% "89;'/7'% $3% 9;"<3E8'% 5;$+% '"7+% 3$+'(% 3/%
$+"$% ?3;/$% 36%1;'5H%"#4%(;E3(38#%W8'#I3/#%"/9%'1'/%7+"/E'%$+'%$3?;7%;6%$+"$%
;#%5+"$%$+'&%5"/$%$3%$"<4%"D38$@%%


Standards of Excellence By Carolyn Ray

A#%5'%>31'%;/$3% TUVV% "/9% $+'%'73/3>&% ;/8/9"$'9% 5;$+%;/9;1;98"<#%5+3% 73/#;9'(% $+'>#'<1'#%$3% D'%z?(36'##;3/"<#{%
#<35<&%('$8(/#%$3%;$#%?('J#<8>?% #$"$'H%5'% #;>?<&%D'7"8#'%$+'&%3/7'%+"9% $+'%3??3($8/;$&%$3% ?<"/% "% D;($+9"&%?"($&%3(%
"('% D'E;//;/E% $3% #''% "/% 8?#5;/E%;/% $+'% +'<?%?<"/%$+';(%#;#$'()#%5'99;/E@%
'1'/$% ;/98#$(&@% A<('"9&% "% >8<ID;<<;3/J
93<<"(% E<3D"<% >"(4'$H%$+'% '1'/$% ;/98#$(&% b'#H% .% "E(''% $+"$% '1'(&D39&% /''9#% $3% #$"($% #3>'5+'('% "/9% $+"$% #3>'%
;#% '-?'7$'9% $3% #''% "% Vsf% E(35$+% ;/% X3D% ?'3?<'%+"1'% "/% ;//"$'% $"<'/$% 63(%?(3987;/E%">"F;/E%'1'/$#%D8$% $+"$% ;#%/3$%
3 ? ? 3 ( $ 8 / ; I ' #% 6 3 (% > ' ' I / E% " / 9% 5+"$% 53((;'#% >'@% =87+% <;4'% D8;<9;/E% "% /'5% +3>'H% "/% '1'/$% >8#$% D'%
73/1'/I3/% ?<"//'(#% D'63('% TUVy! @% C+;#% 7"('68<<&% '/E;/''('9% $3% >''$% D3$+% $+'% 7<;'/$)#% #?'7;L7"I3/#% "/9% 38$#;9'%
;/7('"#'%93'#/)$% '1'/% D'E;/% $3%6"7$3(% ;/% (8<'#% "/9% ('E8<"I3/#@% *;$+38$% $+'% ?(3?'(% 638/9"I3/H% "/% '1'/$% +"#% $+'%
/3/J?(3L$% '1'/$% #?'7;"<;#$#H% 1'/8'% ?3$'/I"<%$3%D'%"%9;#"#$'(@%*'%>8#$% +"1'%#3>'%6";$+%$+"$%$+'%'1'/$%'/E;/''(%
>"/"E'(#H% 5'99;/E% ?<"//'(#H% r3(;#$#H% ;#%"9+'(;/E%$3% "%<'1'<%36% ?(36'##;3/"<%#$"/9"(9;F"I3/% $+"$%+"#%/3$% &'$% D''/%
7"$'('(#%"/9% "<<% 36% $+'% 3$+'(% ;/9;1;98"<#% 68<<&% '>D("7'9% D&% $+'% '1'/$% 73>>8/;$&@% C+'% 73/7'(/% +'('% ;#% $+"$% >"/&%
$+"$% "('%;/$'E("<% $3% >"4;/E%38(%'1'/$#%"% ?'3?<'% 93%/3$%#''4%38$% "9'W8"$'% '987"I3/% D'63('%X8>?;/E%+'"9L(#$% ;/$3%
#877'##@% % ./% 3$+'(% 53(9#H%E'$% ('"9&% $3% $+'% L'<9@% ./% 6"7$H% "% ('7'/$% #$89&% #+35'9% $+"$% pp@pf% 36% '1'/$% ?<"//'(#%
#''% "% /'5% E'/'("I3/% 36% '1'/$% 7<";>'9%$3%+"1'%+"9%"D#3<8$'<&%/3% '1'/$%'987"I3/%5+"$#3'1'(" @%%./%#87+%"%
?(36'##;3/"<#% '"E'(% $3% 8/<'"#+% $+';(% 9'$";<% <"9'/% "/9% 73/I/8"<<&% '13<1;/E% ?(36'##;3/% 5+'('% '987"I3/%
z'-?'(;'/7'{%3/%$+'%53(<9@ 3??3($8/;I'#% '-;#$%"(38/9% '1'(&%73(/'(% ;$% ;#%;>?'("I1'% $+"$% /'5% ?<"//'(#%
$"4'% 73/$(3<% 36% $+';(% 7"(''(#%"/9% >"-;>;F'% $+';(% 4/35<'9E'@%.%">% /3$% X8#$%
,35%93/)$%E'$%>'%5(3/EH%.%<31'%$+"$%$+'('%"('%/'5%6"7'#%;/%$+'%;/98#$(&@%.$% $"<4;/E% "D38$% $+'%D"#;7#H% .% ">% $"<4;/E%"D38$% <'"(/;/E%5+&%$+;/E#% "('%93/'%
;#%#3%53/9'(68<%$3%#''%?'3?<'%5;$+%6('#+%;9'"#%"/9%"/%8/D(;9<'9%?"##;3/%63(% $+'%5"&%$+'&%"('%"/9%$(8<&%8/9'(#$"/9;/E%$+'%$+'3(&%D'+;/9%'"7+%"/9%'1'(&%
'1'/$#@%^8(% ;/98#$(&%;#% '-7;I/E%"/9%'1'(% 7+"/E;/E% "/9% $+'% 3/<&%5"&%63(% 8#% >31'@
$3% 73/I/8'% $3% E(35% ;#% D&% ('E8<"(<&% ;/1;I/E% ?'3?<'% $3% X3;/% "/9% "7I1'<&%
?"(I7;?"$'%;/% 38(% 73>>8/;$&@%C+"$% #";9H%$+'('% ;#%3/'% >"X3(% 7"1'"$M% %"#%"/% 2&% 9'1'<3?;/E%"/% 8/9'(#$"/9;/E% 36% 5+&%$+;/E#% "('% $+'% 5"&% $+'&% "('% "/9%
z'>'(E;/E% ?(36'##;3/{%$+'('% "('%6'5H%;6% "/&H% D"((;'(#%$3% '/$(&%;/% $+'%'1'/$% 5+&%;/98#$(&%?(36'##;3/"<#%7+33#'%$3%93%$+;/E#%;/%"%#?'7;L7%5"&%$+'%W8"<;$&%
;/98#$(&%"/9% >3('31'(H%$+'('% "('%/3% #$(;/E'/$% ('W8;('>'/$#%$3% ?("7I7'%"#% 36%'1'/$#%5;<<%;>?(31'%9(">"I7"<<&@%*+'/%?<"//'(#%"9+'('%$3%;/98#$(&J5;9'%
"/% '1'/$% ?(36'##;3/"<@% A#% "% ('#8<$H% $+'% ;/98#$(&% 73/I/8'#% $3% L/9% ;$#'<6% #$"/9"(9#%"%<'1'<%36%73/68#;3/%;#%'<;>;/"$'9%"/9%"%<'1'<%36%73>>8/;7"I3/%;#%

!#$%&#'()*+(#,-#.+/,)#&0+12132

"#4+56#7%#&%#8"9!9:%#;+<=>?#@)*+A2#+#)*+B=05C#D>#=>2=?E0#=>0,#*F*>0#A+>+?*A*>0#+>@#3,>3*G0(+B=H+1,>%#8$>G(/B=2E*@#;+20*)I2#JE*2=2:#$>=F*)2=05#,-#&,(0E*)>#7+B=-,)>=+6#.,2#D>?*B*2%


Standards of Excellence (cont)

'<'1"$'9@%S('7;#'% >'"#8('#%$+"$% "('%('73E/;F'9% "/9% "77'?$'9% 7"/% +'<?% $3% '1'/$%?<"//'(#@%C+'%>3('%$+"$%5'H%"#%'1'/$%?(36'##;3/"<#H%73>'%$3E'$+'(% $3%
78$% 38$% $+'% E8'##53(4%"/9% '((3(#%$+"$% 73>'%6(3>%8/7<'"(%73>>8/;7"I3/@% <'"(/%"/9% 9;#78##%$+'% D'G'(% ?3#;I3/'9% 5'% "('%$3% >"-;>;F'% $+'% ;/98#$(&)#%
_'1'<3?;/E%"/9% "9+'(;/E%$3% ;/98#$(&%#$"/9"(9;F"I3/% ;#% /3$% "D38$% #"??;/E% ?3$'/I"<@%
7('"I1;$&H%;$%;#%/3$% "D38$%7('"I/E%>3<9#%$+"$%7"//3$% D'%D(34'/%D8$%("$+'(%;$%
;#%"D38$% 9'1'<3?;/E%#$"/9"(9#%$3%#$(;1'%63(%;/%"/%"G'>?$%$3%#>33$+%38$%$+'% :3% 5+"$% 7"/% &38% 93x% R'$% 38$% "/9% <'"(/B% N+'74% 38$% $+'% L'<9% 36% '1'/$%
'1'/$%?<"//;/E%?(37'##@ #$89;'#@%AG'/9%#'>;/"(#H%L/9%"%>'/$3(H%13<8/$''(%;/%"/%"('"%$+"$%&38%>;E+$%
/3$%4/35%"D38$%"/9%?<'"#'H%7+'74%38$%;/98#$(&%#$"/9"(9#%<;4'%AS0hH%0=2^c%
C+;#%?"#$%#8>>'(H%$+'%N"/"9;"/%C38(;#>%P8>"/%a'#38(7'#%N38/7;<%mNCPaNn% "/9% $+'% ./$'(/"I3/"<%01'/$% ="/"E'>'/$% N3>?'$'/7&%:$"/9"(9#@%.$% ;#%38(%
;/% 73/X8/7I3/% 5;$+% #'1'("<% ;/$'(/"I3/"<% 73/$(;D8$3(#% ('<'"#'9% $+'H% <3/E% E3"<% "#% '1'/$% ?(36'##;3/"<#% $3% >"4'% $+'% ;/98#$(&% D'G'(% "/9% 38(% D;EE'#$%
"5";$'9H%./$'(/"I3/"<%01'/$%="/"E'>'/$% N3>?'$'/7&%:$"/9"(9#@%A#%TUVV% 3??3($8/;$&% $3% 93% $+;#% ;#% $3% +'<?% ;/7('"#'% "5"('/'##% 36% #$"/9"(9#% "/9%
>"$8('#H%5'%"('% #8('% $3% #''% "/% ;/7('"#'9% ;/$'('#$% ;/% $+'#'% #$"/9"(9#% "/9% '/738("E'% /'5% "/9% 1'$'("/% ?<"//'(#% "<;4'% $3% 73>>;$% $3% ?(36'##;3/"<%
?'(+"?#%'1'/% #3>'%'"(<&%"93?I3/@% %*;$+;/% $+'% /'-$% 638(% $3%L1'%&'"(#H%"#% '-7'<<'/7'@
'1'/$% >"/"E'>'/$% ?(3E(">#% ;/73(?3("$'% $+'#'% #$"/9"(9#% ;/$3% $+';(%
78((;78<"%5'%5;<<%<;4'<&%#''%"/%;/7('"#'%;/%$+';(%;/98#$(&%;/$'E("I3/@%!'$)#%/3$%
D'%"6(";9%36%$+'#'%#$"/9"(9#@%!'$%8#%"77'?$%"/9%'>D("7'%$+'>%"#%"%>'"/#%36%
D'G'(;/E%38(%73>>8/;$&@%A#%?<"//'(#H%;$%;#%38(%X3D%$3%"#4%$+'%W8'#I3/#%$+"$%
3$+'(% ?'3?<'% 93/)$% $+;/4%36% "/9% $3% '<;>;/"$'% 8/7'($";/$&@% 2&% #''4;/E% 38$%
4/35<'9E'%"/9%#$"/9"(9#%5'%;/#I<<%73/L9'/7'%;/%38(#'<1'#H%38(%73<<'"E8'#%
"/9%>3#$%;>?3($"/$<&H%38(%7<;'/$#@%

./%"99;I3/H%$+'%Ñ"/8"(&%<"8/7+%36% $+'%01'/$% !'"9'(#+;?%./#I$8$'á%#''4#% $3%
?(31;9'% z?(3E('##;1'% '987"I3/H% $(";/;/E% "/9% ;/#;E+$#% D&% "/9% 63(% '1'/$%
?(36'##;3/"<#@{%2&%"77'##;/E%73/$'/$%"/9%#+"(;/E%4/35<'9E'%$+'%?3##;D;<;I'#%
"('%'/9<'##@%%./%"/%;/98#$(&%$+"$%;#%73/#$"/$<&%'13<1;/E%;$% ;#%;>?'("I1'%$+"$%
5'% 4''?% 8?% 5;$+% $+'%I>'#%"/9% 73/#;#$'/$<&%'-?"/9% 38(% 4/35<'9E'% D"#'@%
C3E'$+'(% 5'% +"1'%$+'%?3$'/I"<% $3% 68($+'(% 73/$(;D8$'%$3% ;/;I"I1'#%<;4'%$+'%
01'/$% ="/"E'>'/$%239&%36%c/35<'9E'%m0=2^cnH%$+'%N3/1'/I3/% ./98#$(&%
N38/7;<)#%A77'?$'9% S("7I7'#%0-7+"/E'%mAS0hn% "/9%$+'%'987"I3/% 36% 68$8('%

K#L(BB#M=23B,2()*C#7+),B5>#4+5#2*)F*2#+2#0E*#N@(3+1,>#M=)*30,)#-,)#0E*#NF*>0#.*+@*)2E=G#O>210(0*


Using this Content

.6%&38%538<9%<;4'%$3%W83$'%$+'%73/$'/$%36%$+;#%'D334%m5')('%9'<;E+$'9%&38%'/X3&'9%;$nH%?<'"#'%73/$"7$%$+'%('#?'7I1'%"8$+3(@%:''%?"E'%p%63(%"8$+3(%73/$"7$%

;/63(>"I3/@%C+"/4%&38B


P),(@B5#/),(?E0#0,#5,(#/5C
READY2SPARK
www.ready2spark.com
lara@ready2spark.com

Whats next-in-events-free-ebook

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Destacado

Destacado (6)

Similar a Whats next-in-events-free-ebook

Similar a Whats next-in-events-free-ebook (20)

Más de David Adler

Más de David Adler (10)

Whats next-in-events-free-ebook