For those new to the Salesforce Platform, we’ll get you up and building cloud apps quickly by introducing you to the basics of the platform with step-by-step hands-on tutorials. You’ll be able to create an app with point-and-click development and then see how you go a little further with Apex Code and Visualforce.
7. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking
statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves
incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements
we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended
July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that
are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
11. We are witnessing the Post PC Revolution in the
Enterprise
456 Million
Tablets at Work
782 Million
Smartphones at Work
2009 2010 2011 2012
2013(E) 2014(E)
2015(E) 2016(E)
12. And this change is happening TODAY….
>
iPhone Revenue – Q1 ’12 TOTAL Microsoft Revenue – Q2 ’12
$24.42 billion $20.89 billion
13. “By 2015, one of every seven dollars spent on
packaged software, server, and storage offerings will
be through the public cloud model.”
http://www.idc.com/prodserv/idc_cloud.jsp
23. Warehouse Application Requirements
• Track price and inventory on hand for all
merchandise
• Create invoices containing one or more
merchandise items as a line items
• Present total invoice amount and current shipping
status
24. Warehouse Application Requirements
• Track price and inventory on hand for all
merchandise
• Create invoices containing one or more
merchandise items as a line items
• Present total invoice amount and current shipping
status
25. Warehouse Application Requirements
• Track price and inventory on hand for all
merchandise
• Create invoices containing one or more
merchandise items as a line items
• Present total invoice amount and current shipping
status
26. Warehouse Data Model
Invoice
Number Status Count Total
INV-01 Shipped 16 $370
INV-02 New 20 $200
Invoice Line Items Merchandise
Invoice Line Merchandise Units Unit Price Value Name Price Inventory
Sold
Pinot $20 15
INV-01 1 Pinot 1 15 $20
Cabernet $30 10
INV-01 2 Cabernet 5 10 $150
Malbec $20 20
INV-01 3 Malbec 10 20 $200
Zinfandel $10 50
INV-02 1 Pinot 20 50 $200
34. Excel style formulas
Support for commons functions
Math
Text
Date & Time
Logical
Can chain functions together:
AND ( OR (
ISPICKVAL(StageName, "Closed Won"),
ISPICKVAL(StageName, "Negotiation/Review")),
ISBLANK(Delivery_Date__c) )
48. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking
statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves
incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements
we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended
July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that
are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
72. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking
statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves
incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements
we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended
July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that
are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
77. REST API
1. Authenticate
login.salesforce.com
Mobile 2. Access API Salesforce
Application /services/data/query? Platform
SELECT ID FROM ACCOUNT
3. Get JSON or XML
{“sObject”: “Account”,
“id” : “oax02fdr756aFdad”}
80. SOAP API
1. Authenticate
login.salesforce.com
Java Web 2. Access API
Salesforce
Server
<QUERY><SOQL> Platform
SELECT Id from Account
</SOQL></QUERY>
3. Get XML
<RECORDS>
<RECORD type=“Account”>
<id>oax02fdr756aFdad</id>
</RECORD>
</RECORDS>
84. STREAMING API
1. Handshake
Java 2. Subscribe to Topic
Salesforce
Web Server
Platform
3. Get Updates
85. Comparison of Force.com APIs
Apex REST Apex SOAP REST API SOAP API Bulk API Streaming API
Protocol REST SOAP/WSDL REST SOAP/ WSDL REST CometD
Data Format JSON/XML XML JSON/XML XML CSV/XML JSON
Client libraries/ HTTP client SOAP/WSDL HTTP client SOAP/WSDL HTTP client CometD
tools (lightweight) library (lightweight) library (lightweight) JQuery
Data Volume Medium Medium Medium Large Very Large Small-Large
Sync/Async Sync Sync Sync Sync Async Stream
91. Mobile SDK: Accelerate App Development
Tools for building native, hybrid, and HTML5 apps on iOS and Android
OAuth2
Secure authentication and refresh token
management
API Wrappers
Interact with Salesforce REST APIs with
popular mobile platform languages
App Container
Embed HTML5 apps inside a container to
access powerful native device functionality
Secure Offline Storage
Store business data on a device with enterprise-
class encryption
Push Notifications
Dispatch real-time alerts directly to mobile
devices
101. Double-click to enter title
Double-click to enter text
@forcedotcom
@cloudysan
@pbhogill
#forcedotcom
102. Double-click to enter title
Join A
Double-click to enter text Developer User Group
http://bit.ly/fdc-dugs
LA DUG:
http://www.meetup.com/Los-Angeles-
Force-com-Developer-Group/
Leader: Nathan Pepper
103. Become A
Double-click to enter title Leader
Developer User Group
Double-click to enter text
Email:
April Nassi
<anassi@salesforce.com>