For retailers and store managers using Foursquare for location and mobile marketing is becoming a must do activity for social media campaigns. This guide gives practical and real ideas on how to use Foursquare.

1. 5,000,000 people are looking for you 6 step guide to Foursquare for Retail Marketing Find out more online: http://whitetshirtdigital.com/foursquare This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.

2. Can you answer this question? 2 True or False? Social Media provides one of the most effective marketing channels today – for sales & service.

3. 3 Yes – it’s true You can use social media to offer up some pretty amazing in-store experiences & keep your customers coming back for more. Try these tips to get your clients loving you more

4. Why Foursquare? With over 5,000,000 users this mobile social network is getting interest around the world It’s game play provides new engaging ways to interact with customers Foursquare is supported with native apps for Android, iPhone & Blackberry A quick search on Twitter will show you how popular Foursquare is 4

5. 5 Claim your office or hotel on Foursquare With over 7 million stores and locations in Foursquare already, you should find your business is already listed. Click here tostart your claim. Usually it takes up to 2 weeks for the claim process to finish.

6. 6 Create your own brand identity To make it easier to manage your stores and marketing create a new Foursquare account in the name of your brand or client. Once created, start looking for customers who checkin to your store or neighborhood. Tip!

7. 7 Add Tips & To Do’s You can now put a ‘Add this to Foursquare’ button on your website which creates a To Do. But you can also create To Do’s and Tips on other venues like hip destinations or must see places. Tip!

8. 8 Create Specials for Visitors that Check-in Be creative and offer something to your visitors or clients that checkin

9. Show your visitors how to install Foursquare on their phone 9 Foursquare has mobile apps for Android, iPhone & Blackberry There are also 3rd party apps for Nokia, Symbian, Windows Mobile or even WAP

10. Cross Promote & include Foursquare in all your marketing 10 Not sure how to integrate your marketing? Then email me hello@damiensaunders.com Tip!

11. 11 6 step guide to Foursquare Claim your office or hotel on Foursquare Add Tips & Comments to exciting places to visit Create offers for people who check-in to your hotel, travel office or visitor centre. Show your clients or visitors how to put Foursquare on their phone Cross promote Foursquare using Twitter, Facebook & your website Talk to me Find out more: http://damiensaunders.com/foursquare

12. 12 So it’s true. Social media is good for you. DON’T WORRY! If you’re not ready to manage this all by yourself. If you are looking for an expert to manage your social media marketing, I provide a personalised social media strategy tailored to your needs. Just say hello.

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