1. A Case Study

2. Background Details
• First published in February 1995
• The focus of the magazine is pop music, pop artists and pop
culture
• Published by BBC Magazines
• A new issue is released monthly
• Edited by Peter Hart
• The price of the magazine is £2.99

4. Target Audience
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Females ages 13-15
Fans of pop music and artists
Obsessed with music, celebrities, fashion and gossip
Enjoy hanging out with friends
Not too serious about music
Part of a large fanbase

5. •Each Cover features the same Colour
scheme. Pink is a prominent colour on all
covers; accompanied by yellow, purple
and blue.
•The covers all feature pull quotes to try
and attract the reader’s attention.
•There is a section on each of the covers
which is about fashion. It shows that the
magazine isn’t entirely about music.
•The posters which feature in the
magazine are illustrated on the outside
to entice potential readers.
•The name of the magazine features on
all magazines in the same
position, allowing readers to recognise it
instantly.
•The casual mode of address, e.g
‘Vacay’, creates a relaxed and friendly
tone and suits their target audience.
•Main sell-line is big and uses a different
font to other articles in order to stand
out and grab attention.