Lisa Colton's presentation to the URJ Social Media Boot Camp on Facebook 101 for Synagogues.

1. SOCIAL MEDIA
BOOT CAMP
Facebook 101
Presented by Lisa Colton,
Founder & President
Darim Online
Lisa@darimonline.org
434.977.1170

2. SOCIAL MEDIA
BOOT CAMP
12 webinar topics
Open Office Hours
Sharefests!
Coaching/Consulting

3. http://urj.org/bo

4. Facebook.com/ReformJudaism
Twitter.com/URJ

5. Agenda
• Profiles
• Pages
• Groups
• Newsfeed
• Algorithms
• Tagging

6. NEWSFEED

7. PROFILE : Old Style

8. PROFILE : Timeline

9. GROUP

10. PAGE

11. Pages: Insights

12. Pages and Profiles: Usernames

13. TAGGING

14. When you’re tagged, it posts to your profile page, and you are notified.

15. When you’re tagged, it posts to your profile page, and you are notified.

16. Adding and Tagging Photos

17. Strengthening Relationships

18. Strong Relationships = Stronger Community
2 kinds of connections: Bridging and Bonding
Bridging: establishing
connections between
communities.
Implications:
-Outreach
-Fundraising
-Marketing
-Impact
-Access to resources
Bonding: Strengthening the ties within a defined
community by increasing the connections among
and between all members, and the social capital Examples?
exchanged.
Black lines: existing bonds. Orange lines: new bonds

19. Tagging is a great way to
increase BRIDGING and
BONDING
Connections happen within the posts
And in the comments!

20. People, Not Technology
This is all about seeing
each other as real
people. Increasing
transparency, connection,
and knowledge about
each other.
An important moment of
friendship you’ve had on
Facebook?

21. Http://on.fb.me/urjbootcamp

22. Coming Up….
• Foundations of Social Media Feb 29 1-2pm eastern
• Open Office Hours March 12 2-3pm eastern
• Google+ March 13 1-2pm eastern
COACHING AND CONSULTING
GRANT APPLICATIONS
DUE FEBRUARY 28th!!