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URJ Social Media Boot Camp: Facebook 101

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Lisa Colton
Lisa Colton

Lisa Colton's presentation to the URJ Social Media Boot Camp on Facebook 101 for Synagogues.

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SOCIAL MEDIA BOOT CAMP Facebook 101 Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170
SOCIAL MEDIA BOOT CAMP 12 webinar topics Open Office Hours Sharefests! Coaching/Consulting
http://urj.org/bo
Facebook.com/ReformJudaism Twitter.com/URJ
Agenda • Profiles • Pages • Groups • Newsfeed • Algorithms • Tagging
NEWSFEED
PROFILE : Old Style
PROFILE : Timeline
GROUP
PAGE
Pages: Insights
Pages and Profiles: Usernames
TAGGING
When you’re tagged, it posts to your profile page, and you are notified.
When you’re tagged, it posts to your profile page, and you are notified.
Adding and Tagging Photos
Strengthening Relationships
Strong Relationships = Stronger Community 2 kinds of connections: Bridging and Bonding Bridging: establishing connections between communities. Implications: -Outreach -Fundraising -Marketing -Impact -Access to resources Bonding: Strengthening the ties within a defined community by increasing the connections among and between all members, and the social capital Examples? exchanged. Black lines: existing bonds. Orange lines: new bonds
Tagging is a great way to increase BRIDGING and BONDING Connections happen within the posts And in the comments!
People, Not Technology This is all about seeing each other as real people. Increasing transparency, connection, and knowledge about each other. An important moment of friendship you’ve had on Facebook?
Http://on.fb.me/urjbootcamp
Coming Up…. • Foundations of Social Media Feb 29 1-2pm eastern • Open Office Hours March 12 2-3pm eastern • Google+ March 13 1-2pm eastern COACHING AND CONSULTING GRANT APPLICATIONS DUE FEBRUARY 28th!!

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