Ponencia de Miguel Arias, Chief Operations Officer de Carto.

1. CARTO y el OPEN SaaS:
Código abierto y datos abiertos
Para la toma de decisiones de
negocio
PRIVATE AND CONFIDENTIAL // SEPT 2016
PREDICT THROUGH LOCATION

2. WORLDWIDE ACCESS
1,200+ CUSTOMERS, 250,000 END-USERS | $30M FUNDING TO DATE | 90+ TEAM MEMBERS
PIONEERS IN LOCATION INTELLIGENCE

4. By 2020, approximately 25 billion devices will be permanently
connected through the internet, all of which will generate location data.
SOURCE: GARTNER
EVERYTHING HAPPENS SOMEWHERE

5. LOCATION UNLOCKS INSIGHTS
FROM YOUR BIG DATA
USING CARTO TO VISUALIZE HOW
FAR BIRDS FLY IN A SINGLE NIGHT
BIG DATA NEEDS CONTEXT TO BE ACTIONABLE
All companies claim to be DATA companies, but less than a
quarter of all organizations leverage location data today.

6. TWITTER GAINS INSIGHTS THROUGH CARTO ON HOW EVENTS ARE
UNFOLDING ACROSS ITS PLATFORM

7. A TELECOM PROVIDER OPTIMIZES ITS CELL TOWERS & STORE
NETWORK USING DATA CARTO’S DATA AUGMENTATION

8. BBVA IDENTIFIES KEY ECONOMIC HOTSPOTS WITH CREDIT CARD
TRANSACTION DATA USING CARTO

9. ABIERTOS COMO
ESTRATEGIA
CÓDIGO Y DATOS ABIERTOS PERMITEN
DEMOCRATIZAR LA DIFUSIÓN DE CARTO
L TRAIN: RIDERSHIP + TIME
● Mayor velocidad de desarrollo a menor coste
● Código abierto para crear comunidades
● Datos abiertos y accesibles para enriquecer las
fuentes empresariales

10. FUTURE IS IN SERVICES NOT
LINES OF CODE
Mayor velocidad de desarrollo
Foco en nuestras áreas de “expertise”
Confianza de clientes y reducción costes
Formar parte de un ecosistema

11. COMUNIDAD Y
CULTURA
250.000 USUARIOS CREANDO MÁS DE
5.000 VISUALIZACIONES AL MES
L TRAIN: RIDERSHIP + TIME
● Aportaciones de mejora / Bugs
● Capacidad de atraer talento
● Embajadores entusiastas en todo el mundo

12. DATA
OBSERVATORY
Datos abiertos y accesibles para enriquecer
los datos de nuestros usuarios con
variables demográficas, etc.
● Opensegments.io
● Nuevos países añadidos por la comunidad
● Democratizar segmentación demográfica

13. ¿CÓMO HACEMOS DINERO
ENTONCES?
OPEN SaaS COMO
ESTRATEGIA DE DESARROLLO
Y DISTRIBUCION

14. BUILDER
A web-based drag and drop analysis
tool for business users and analysts
to discover and predict key insights
from location data.
CARTO Builder unleashes the power
of location intelligence with self-
service, actionable dashboards you
can share across your whole
organization.
LOCATION
INTELLIGENCE FINALLY
INTUITIVE

15. ENGINE
A one-stop shop of geospatial tools, services,
and APIs for the rapid development of easy-to-
use location applications, CARTO Engine
empowers your organization with scalable
analysis and enrichment solutions you can fully
embed in your web & mobile apps.
● APIs
● SDKs
● Location Data Services
● High Performance Analysis
THE MASSIVE POWER BEHIND
LOCATION INTELLIGENCE

16. LOCATION
DATA
SERVICES
EXCEPTIONAL DATA,
TECH & CARTOGRAPHY TO
POWER YOUR APPS.
A set of Location Data Services including vector
basemaps, geocoding, routing, and
demographic data augmentation services to
help extract the full potential of location
intelligence.

17. THE MAJOR’S OPERATIONS OFFICE KNOWS
WHAT IS HAPPENING IN NEW YORK THROUGH CARTO APPS

18. PONER AQUI UN CASO DE DATOS ABIERTOS, PREGUNTAR JORGE.DATAFRANCE SHARES OPEN DATA FROM ALL KIND OF
SOURCES IN AN INTUITIVE GEO-PORTAL

19. GET IN TOUCH
MARIAS@CARTO.COM
+1 9174633232 // 201 MOORE STREET, 11206, BROOKLYN