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Collective Intelligence (CI): Defined ,[object Object],[object Object],Source: Alag, S.  Collective Intelligence in Action . Manning Press (2009)
Collective Intelligence: Explicit Resources
Ways to Harness CI Source: Alag, S.  Collective Intelligence in Action . Manning Press (2009)
CI Requirements ,[object Object],[object Object],[object Object],[object Object],Source: Alag, S.  Collective Intelligence in Action . Manning Press (2009)
Forms of CI Data ,[object Object],[object Object],[object Object],[object Object],Source: Alag, S.  Collective Intelligence in Action . Manning Press (2009)
CI Data Model Most applications generally consist of  users  and  items. An item is any entity of interest in your application. If your application is a social-networking application, or you’re looking to connect one user with another, then a user is also a type of item. Source: Alag, S.  Collective Intelligence in Action . Manning Press (2009) Users Metadata Items
Classification of Recommender Engines
Non-Personalized Collaboration ,[object Object]
Non-Personalized: Example
Non-Personalized: Example
Demographic Recommendation ,[object Object]
Demographic Recommendation: Example
Demographic Recommendation: Example
Demographic Recommendation: Mystery Movie
Demographic Recommendation: Guilt by Association  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collaborative Filtering ,[object Object],[object Object],[object Object]
Collaborative Filtering: Example
Collaborative Filtering: Example
Collaborative Filtering: Example
Collaborative Filtering: Example
Collaborative Filtering: Example
Collaborative Filtering: Main Approaches ,[object Object],[object Object],[object Object]
Collaborative Filtering: User-Based ,[object Object],[object Object],[object Object],[object Object],j 1 j 2 j 3 j 4 j 5 i u 1 2 3 4 5 ? v 1 1 2 3 4 5 5 v 2 5 4 3 2 1 1
Collaborative Filtering: Similarity? ,[object Object],1 2 3 0 1 2 3 A B C 1 2.24
Collaborative Filtering: Similarity? ,[object Object],[object Object],[object Object]
Collaborative Filtering:  Cosine Similarity (an Example) Step 1: Find SQRT of Sum of Squares Each Row of Scores Step 2: Divide  each Scores In row by SQRT of Sum of SQs Step3: Calculate Cosine  Similarity Between Users by Summing X-Products of their normalized Scores (from Step 2)
Collaborative Filtering: User-Based Predictions and Recommendations
Collaborative Filtering: User-Based Disadvantages ,[object Object],[object Object],[object Object],[object Object]
Collaborative Filtering: Item-Based Example www.cs.umd.edu/~samir/498/Amazon-Recommendations.pdf Amazon.com has more than 29 million customers and several million catalog items. Other major retailers have comparably large data sources. While all this data offers opportunity, it’s also a curse, breaking the backs of algorithms designed for data sets three orders of magnitude smaller. Almost all existing algorithms were evaluated over small data sets.
Collaborative Filtering: Item-Based ,[object Object],[object Object],[object Object],Item-based:  i  similar to  j 5  more than other items Predict ? = 5 j 1 j 2 j 3 j 4 j 5 i u 1 2 3 4 5 ? v 1 1 2 3 4 5 5 v 2 5 4 3 2 1 1
Collaborative Filtering: Item-Based Example
Collaborative Filtering: Item-Based Advantages ,[object Object],[object Object]
Collaborative Filtering: There's Money in CF – The Netflix Prize
Collaborative Filtering: Netflix Prize
Collaborative Filtering: Group Lens Rating Data Sets for Testing ,[object Object]
Collaborative Filtering: Other Applications Anything that can be represented in matrix form where n is a number representing a nominal (e.g. 0,1 for present, absent), ordinal, interval or ratio value
CI from Content: Text Mining Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CI from Content: Resources
CI from Content: Resources ,[object Object],[object Object],[object Object]
CI from Content: Some Interesting Data Sets for Research and Training ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CI from Content: Text Mining Process
CI from Content: Preparing Data for Term Document Matrix  ,[object Object],[object Object],[object Object],[object Object]
CI for Unstructured Contents:  Analyzing Blogs
CI for Unstructured Contents:  Analyzing Blogs (RSS Feed)
CI for Unstructured Contents:  Analyzing Blogs (Source of RSS Feed)
CI for Unstructured Contents: Structure of an “Atom” Feed
CI for Unstructured Contents: Preparing Blog RSS Feed for Analysis … ,[object Object],[object Object],Collection of Entry Contents (HTML) for each Blog ,[object Object],[object Object],[object Object],List of word stems for each entry ,[object Object],[object Object],Matrix of Word  counts by Blog Subset of Words for Analysis Collection of Blogs RSS Feed Entry1 Entry2 ,[object Object],Matrix of Word counts for each Blog
CI for Unstructured Contents: Word Counts for Collection of Blogs
CI from Content: Data Mining applied to Prepared Text Data ,[object Object]
CI for Unstructured Contents:  Blog Dendogram
CI for Unstructured Contents:  Blog Results for K-Means Clustering
CI from Content: Simple Example “We Feel Fine” ,[object Object],[object Object],[object Object],[object Object]
CI from Content: Simple Example “We Feel Fine” Visualizations Madness Murmerings Montage Mounds Metrics Mobs
CI from Content: 9/11 Pager Data 2001-09-11 08:52:46 Skytel [002386438] B  ALPHA  Netdesk@nbc.com||Reports of a plane crash near World Trade Center - no more details at this point.  WNBC's LIVE pix - Network working on coverage.
CI from Content: 9/11 Pager Data
Dataveillance: Roger Clarke ,[object Object],[object Object],[object Object],[object Object]
Dataveillance: Resources
Dataveillance Data Mining & Social Network Analysis ChoicePoint (17B records) Acxiom Equifax (400M credit holders) Experian … Internet & Other Communication Data Sources
Issues with Privacy and Dataveillance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Re-Identifiability of Information ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Notas del editor

  1. Customers Who Bought On the information page for every item, Amazon shows the “Customers Who Bought” feature that recommends items frequently purchased by customers who purchased the selected item. The feature is also used on the shopping cart page. This works as the equivalent to the impulse items in a supermarket checkout line, but here the impulse items are personalized for each customer.
  2. Contest begins October 2, 2006 and continues through at least October 2, 2011 . Contest is open to anyone, anywhere (except certain countries listed below). You have to register to enter. Once you register and agree to these Rules, you’ll have access to the Contest training data and qualifying test sets. To qualify for the $1,000,000 Grand Prize, the accuracy of your submitted predictions on the qualifying set must be at least 10% better than the accuracy Cinematch can achieve on the same training data set at the start of the Contest. To qualify for a year’s $50,000 Progress Prize the accuracy of any of your submitted predictions that year must be less than or equal to the accuracy value established by the judges the preceding year. To win and take home either prize, your qualifying submissions must have the largest accuracy improvement verified by the Contest judges, you must share your method with (and non-exclusively license it to) Netflix, and you must describe to the world how you did it and why it works.