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Measuring social media

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David Alston

slides on measuring social media - David Alston- Radian6.com @davidalston

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Measuring Social Media. @davidalston of @radian6
Social Mediais not a media.
Social Mediais a two-way communications channel.
What can I measure?
Ideas Compliments Memes Complaints Crisis Influencers Competition Crowds Campaign Needs
In what framework am I measuring?
The 5 C’s
Content
Community
Conversation
Collaboration
Connections
OK, getting more specific, what can I measure?
Share ofConversation
Share of Voice
Fan Mentions
Point of NeedLeads
Customer Service Conversions
Sentiment
Conversations that Convert
Engagements per Day
Influencer Mentions & RT’s
Types of Conversations
Connect? More info: Radian6.com @davidalston

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