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Measuring social media
1.
Measuring Social
Media. @davidalston of @radian6
2.
Social Mediais not
a media.
3.
Social Mediais a
two-way communications channel.
4.
What can I
measure?
5.
Ideas Compliments Memes
Complaints Crisis Influencers Competition Crowds Campaign Needs
6.
In what framework
am I measuring?
7.
The 5 C’s
8.
Content
9.
Community
10.
Conversation
11.
Collaboration
12.
Connections
13.
OK, getting more
specific, what can I measure?
14.
Share ofConversation
15.
Share of Voice
16.
Fan Mentions
17.
Point of NeedLeads
18.
Customer Service Conversions
19.
Sentiment
20.
Conversations that Convert
21.
Engagements per Day
22.
Influencer Mentions &
RT’s
23.
Types of Conversations
24.
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