We're building a news application about all the televised political ads that run in the Columbia-Jefferson City, Mo., local market. Here's the how and why behind the Political AdVault.

1. Building Political AdVault
David Herzog
Missouri School of Journalism

2. The Idea

3. RJI Event

4. FCC rules outdated

5. Obstacles to data
• Cost
• Timeliness

6. Paying for political ad data

7. Washington Post
“Mad Money”

8. Wesleyan Media Project

9. Political file, it’s 2012!

10. Yes, post this information

11. AdVault features
• Voting: Help pick ad of the week
▫ Mizzou student journalists to report on claims
• Views so you can see ad spending by
▫ Committee
▫ Race
▫ Station
▫ Ad
▫ Market

12. Campaign ads are the news

13. Citizens United, super PACs

14. Trickling down into local TV

15. Get ad buy docs from local TV
• KMIZ, KQFX , etc. in Columbia
• KOMU in Columbia
• KRCG in New Bloomfield
▫ 100-mi round trip drive

16. Paper to digital
• Scan documents at J-School
• Upload to DocumentCloud’s AdVault project

17. Add data to documents

18. Next steps
• Enter ad buy information into database
• Design user interface
• Hire student to manage
• Launch as part of Mizzou J-School’s 2012
elections coverage