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7) networking guide
1. HOW TO NETWORK
AT CONFERENCES
...WITHOUT BEING AWKWARD.
The Ultimate Guide
to Conference
Domination
(i.e. Not Standing in
a Corner Awkwardly)
A publication of
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PART OF THE EVENT KIT FOR:
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If you downloaded this guide, you probably know you have some work
to do when it comes to mastering your “networking” technique. Don’t
worry -- you’re not alone.
Starting a conversation with someone through a computer screen?
Sure, no problem — you can handle that. Walking into a room of
crowded people, walking up to a stranger, and starting an intriguing
corner by the snack table and pretend to be ridiculously busy on your
iPhone so no one will attempt talking to you.
But that’d be a waste of the registration fees you already paid. So what
do you do? Stand on the side and picture everyone in their underwear?
Let’s be honest — that’s a little weird and will probably actually make
you more uncomfortable.
There really is no need to get so worked up, we promise.
All you need to do is follow these simple tips and tricks about what
to do before, during, and after your networking event, and you’ll be a
networking pro in no time.
It Doesn’t Have To Be Awkward.
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CONTENTS.
PREPARING FOR THE EVENT05
EFFECTIVE NETWORKING
DURING THE EVENT
12
WHAT TO DO AFTER THE EVENT19
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PREPARING
FOR THE
EVENT.
CHAPTER
01
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LEVERAGE SOCIAL CHANNELS
Twitter
2
So excited to go to
#INBOUND14 in September!
Tweet at me if you’ll be there,
too.
“
”
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2
2
2
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LinkedIn
2
2
2
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Facebook
2
2
2
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PREPARE YOUR ELEVATOR PITCH
2
2
2
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w
EXAMPLE QUESTIONS
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EFFECTIVE
NETWORKING
DURING THE
EVENT.
CHAPTER
02
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1. Know Your Networking Goals
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qN
U U
2. Start a Conversation
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3. Introduce Yourself to
Someone Who’s a Big Deal
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4. Don’t Let the Conversation
Lose Steam
them
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5. Ask for Something Without
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6. Exit a Conversation
Gracefully
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WHAT TO DO
AFTER THE
EVENT.
CHAPTER
03
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FOLLOW UP WITH YOUR
CONNECTIONS!
2
2
2
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2
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3
3
3
3
3
3
PUT YOUR NETWORKING
SKILLS TO GOOD USE.
JOIN US AT INBOUND 2014
REGISTER TODAY AT: WWW.INBOUND.COM
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WRITTEN BY:
Diana Urban | @DIANAURBAN
Diana is the Head of Prospect Marketing at
HubSpot, where she focuses on email marketing
and content creation. She has spoken at several
conferences, including Inbound Marketing UK
and Disrupting London. She is also the founder
of U Stand Out, is the author of several ebooks,
Lauren Fitzgerald
Lauren Fitzgerald works at HubSpot creating and
managing paid campaigns on social media sites
such as Facebook, LinkedIn, and Twitter. She is
a student at Trinity College in Hartford, CT, where
she’s a member of the women’s ice hockey team.
Ben Ratner | @BENJRATNER
Ben Ratner is an Inbound Marketing
Associate who works on the Customer
Marketing team. In his spare time, Ben is
a professional break dancer as well as a
dedicated New England Patriots fan.