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GAMIFICATION
OF ENGAGEMENT & CULTURE




                  Designed by @DanBenoni
Who are we?
                       ( say hi on  )
                      #EnGamification




@DanBenoni                      @JeffFermin
  Gamification Designer        Employee Engagement Consultant
Presentation: 3 steps



     ?             ?              ?

     ;             m              R
1. Engagement   2. Culture   3. Gamification
1
   EMPLOYEE
  GA GEMENT
EN
;   m   R
What is Employee Engagement?

                            I
  #
  Workplace
  approach
              ?
              ;
              Employees
              committed
                          Organization’s




                            l
                             goals




                             Own
                           well-being
Early 1900s




                            reward
      punishment




      Frederick W. Taylor
Early 1900s

Extrinsic motivation:
•Pay check
•Bonus
•Promotion




         Simple & Repetitive
Today

Intrinsic motivation:
•Mastery
•Autonomy
•Purpose




         Complex & Diverse
Today


More Money
≠
More Motivation



        Complex & Diverse
Problem
Problem

              #
          Average office




25%          55%           20%
“MOTHER OF GOD...”
75%


$350 B
$350 B
=   +   +
That’s

  5x
Bill Gates!
More reasons to care


  ;             I               l
 +87%          +16%             2x
 Employee    Profitability &   Customer
 Retention   Productivity       Loyalty
3 Engagement Drivers

                t?
       ... get i
“Three”
3 Engagement Drivers


  S             W            n
Recognition   Feedback   Culture & Fun




 Mastery      Autonomy     Purpose
2
    CULTURE

;   m    R
#animonday
5 Types of Initiatives



    1             2          3          4            5
   m               k          n          U            l
Philanthropy   Performance   Social   Environment   Wellness
company = car
...culture = engine
...initiatives = fuel
the problem is
...options are limited.
OPTION 1
The
Traditional
Approach.
The Traditional Approach
         Example: Pedometer Challenge



     ?               ?              ?
Paper & Boards   Spreadsheets      Emails
   Recognition     Fun-Factor      Feedback
OPTION 2
        The
        Engaging
        Approach.

TESLA
The Engaging Approach


                                Challenge

       “we want employees
       to participate more...”
        Challenge

        Participate to a volunteering activity               I did it
        Participate to a sport activity with colleagues      I did it

  PICOrganize a social activity
 E CE
  FFI Refer a new candidate
                                                      94%    I did it
                                                     participIation!
 O RTY!                                                        did it
 PA     Retweet a blog about the company                     I did it
3
GAMIFICATION

;    m    R
Ever heard about
gamification?
ga·mi·fi·ca·tion noun
Application of game mechanics
in other areas of activity
to engage users and
solve problems.
Gamification: Trend & Hype

           By 2014...

                70%
      #         of Global 2000
                will have a least
                one gamified
                application
Gamification: Elements

   k
   ?                  ?
                      N                       ?
                                              j
   Points             Levels             Achievements




            O
            ?                    ?
                                 Q
       Leaderboards             Rewards
                               (= S.A.P.S.)
Rewards: S.A.P.S.



  ?       >
                ?      >    ?      >    ?
 Status       Access       Power       Stuff
Gamification: The Dark Side

•Focus only on extrinsic rewards
•Poor game flow & design
•Faking intrinsic value
Gamification + Engagement

 Q: “What’s better?
     Intrinsic... or Extrinsic?”
 A: Both. Align intrinsic
 motivation with extrinsic
 rewards (S.A.P.S.).
Gamification + Engagement


“
    You CAN’T cheat the
    intrinsic value of
    something by adding
    game mechanics...
    ... but you CAN change
    the context to make it
    more engaging.
Example




5%   rewards   12%   teams   70
                              %
FINALRECAP
Recap part 1: Engagement


  S M          W
               A             n
                             P
 Mastery      Autonomy      Purpose



Recognition   Feedback   Culture & Fun
Recap part 2: Culture




 Company       Culture   Initiatives
Recap part 3: Gamification




             +                  =
 Intrinsic       Gamification   Intrinsic value
  value                          more visible
Thank you!
              Questions?



@DanBenoni
 Gamification Designer
                         õ @JeffFermin
                         Employee Engagement Consultant
The End
References & Credits
http://www.forbes.com/sites/kevinkruse/2012/09/04/why-employee-engagement/

https://www.yammer.com/wp-content/uploads/2012/04/

Employee_Engagement_Overview_Brochure.pdf

http://businessjournal.gallup.com/content/247/the-high-cost-of-disengaged-employees.aspx

Gamification by Design, Gabe Zichermann

Drive, Daniel Pink.

http://www.merriam-webster.com/

http://www.flickr.com/photos/hello_naomi/2207881678/sizes/l/in/photostream/

http://www.liveinthegrey.com/wp-content/uploads/2013/03/Carrot_Stick.jpeg

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