HotSpot uses mobile phones to make paying for parking easier and more valuable to a community. More consumers enjoy their downtown parking, and buying, experiences... businesses provide VIP services (like free parking) that encourage shopping ... cities get a free management platform. Everybody wins!

1. HotSpot Parking
Convenience & Commerce with Mobile Efficiency
HotSpotParking.com

2. A Simple Solution
Expect More From Your Meters
1. Mobile App lets parkers easily pay AND get alerts with any phone
2. Increase parking income using the city’s existing infrastructure
3. Businesses pay to treat more of the right customers like VIPs

3. Our Promise
• More people downtown staying longer
• Optimize convenience and commerce
• 12 week no-cost pilot

4. The Whole Picture
Simply add
a sticker
to any
meter
Easy payment
thru App
Alerts and promotions
inform and direct
Beacons
Confirm
customer
Is in-store
and triggers
VIP service

5. Summary For
Drivers, the City, and
Businesses
HotSpot uses mobile phones to make paying for parking easier and more valuable to a community.
The driver downloads the App on their smartphone and simply selects the desired length of the parking
session, presses the park button and goes on their way. The App will remind the driver when their session is
about to expire so they may remotely top-up their session to avoid tickets. The App is also a communication
channel to send info about businesses, community activities, alerts, weather, etc.
Hotspot is free to the city. The system is easy to setup and manage with only a sticker placed on any meter.
Parking Authorities can monitor spaces through the Hotspot system on provided devices or integrated into
existing methods at any time.
Local businesses pay to participate and can offer services directly through the App, such as paying for their
customer’s parking, offering deals, and “designated driver” solutions for bars. By providing businesses with
forecasting of in store traffic, HotSpot helps businesses take action and grow. A private iBeacon network
allows both automated and on-demand engagement with shoppers, making customers feel like VIPs.
Hotspot is successfully serving several cities that appreciate; more convenient parking, optimized business
marketing, and data reporting for performance and insights to better serve the community. Backed by Internet
powerhouse Salesforce.com, Hotspot has developed the best practices for promotions and privacy that insure
“smart city” services with “complete streets.”
HotSpotParking.com

6. Consumer Driver Benefits
• Easy mobile payments
• Current deals around town
– No hassle, opt-in only
• In-store reminders
• City info and alerts
• Auto or manual “Top-Up”
- Store pays for VIP parking
• “HotSpot Defender”
- Driver pays to prevent tickets

7. Municipality / Business Assoc Benefits
• No cost implementation
• No integration
• Optimizes revenue
• Activity reports

8. Parking Enforcement Benefits
• Increased revenue
– Less coin management
– All pay for entire session
• Decreased enforcement cost
• Simple license plate system
• Activity reports

9. Business Benefits
• Time extensions and validation
• Designated Driver promise
• In-Store Top-Up for VIPs
• Sales & Marketing solutions
• Data Reports
Beacons automatically
acknowledge customers
and provide VIP service

10. Business Development Solutions
Powerful Customer Management
• Segmentation of Customers
• Custom Actions
• Alerts

11. Works for all businesses
• Restaurants + Bars
• Professional Services
• Retail and Boutiques
Our Secret …
A Hands-Free Solution
Automated activation

12. Bars
• Designated Driver
• Time Extensions

13. Retail
• Auto Top-Up
• Ticket Defender

14. Professional Services
• Validation on Entry
• Peace of mind for meetings

15. HotSpot Current Status
4 active cities, 2 more launching now
For example, in Fredericton/Saint John:
• Over 6000 users. Dozens more per day
• 100 PAYING businesses. 1/3 of all in the region
• Parking revenue increases 15-30%
• $1 in the meter = $30-$50 at retailers

16. Current In-Store Posters

17. Current Designated-Driver Poster

18. THANK YOU!
BeaconStreetPartners.co
HotSpotParking.com
David Cutler – BizDev
617-331-7852
dcutler@eatmedia.com
Jim Morin – TechDev
978-210-5632
j.morin256@gmail.com