Discussion slides for The Medium is the Message

1. e Medium is the Message

2. “ e personal and social consequences of any
medium result om the new scale that is
introduced into our affairs by each extension of
ourselves, or by any new technology”
–Marshall McLuhan, “ e Medium is the Message”

3. Why does medium matter?

4. Why does medium matter?

6. • Reach

7. •Reach
• Expectation

8. •Reach
• Expectation
• Immediacy

9. •Reach
• Expectation
• Immediacy
• Reciprocation

10. en, how does the medium
affect the message?

11. en, how does the medium
affect the message?
A phone call vs. a letter?

12. en, how does the medium
affect the message?
A phone call vs. a letter?
Email vs. a phone call?

13. en, how does the medium
affect the message?
A phone call vs. a letter?
Email vs. a phone call?
Paper vs. blog post?

14. en, how does the medium
affect the message?
A phone call vs. a letter?
Email vs. a phone call?
Paper vs. blog post?
Blog post vs. presentation?

15. For further thought...

16. e Cognitive Style of Powerpoint

18. 140 Characters...

19. 140 Characters...
...what’s different?

20. Credits
All photos:
• http://www. ickr.com/photos/generated/1555765986/, Downloaded 2/2/10.
• http://www. ickr.com/photos/funtik/1175522045/, Downloaded 2/2/10.
• http://www. ickr.com/photos/cizake/4164756091/, Downloaded 2/2/10.
• http://www. ickr.com/photos/rbrwr/174906129/, Downloaded 2/2/10.
McLuhan, M. (1964). e Medium Is e Message in Understanding Media: e Extensions of Man.