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Challenges faced by Sales Training Managers
• Sales workforce
– Constantly on-the-go
– Dislike being confined to office
– Less inclined to attend trainings
Client
meeting
Travelling for an
important
conference
Preparing for an
upcoming
meeting
Common pain points
heard from the sales
workforce to avoid
training
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Duties of Sales professionals
Priorities
for sales
workforce:
Networking
Building
relations
with clients
Maintaining
relations
Achieve
sales target
Track
competition
Generating
Leads
Constantly
creating interest
in your product or
service
Making sure you are
one step ahead of
competitors and
tracking their activities
Meeting new people,
creating awareness about
company, its
product/services amongst
the relevant people
Existing clients
should be kept
happy and satisfied
at all times
Maintaining
regular contact
with prospective
clients is necessary
for future sales
Managing the BIGGER
picture. The final goal of all
the activities leads to
achieving the Sales Target
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Training for Sales workforce
• Sales & Customer Servicing
• Communication
• Leadership
• Motivational
• Interpersonal
• Stress Management
• Time Management
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Excellence is an art won
by training and habituation.
- Aristotle
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Mobile Learning
• Training sessions on-the-go. Videos and podcasts can be
sent via DRONA mobile using the ‘instant push’ feature
• After class summary. Sending a comprehensive outline of
attended class helps in retaining the content of the class
• Refresh knowledge. 1-2 weeks after the session-
keep the key concepts alive sometime after the session to embed
them into the long term memory of the individual
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Mobile Learning
• Application opportunities. Sending periodical quizzes and
surveys helps the sales force not only retain but also implement information
• Anytime support. complete knowledge database from the company
can be accessible anytime, anywhere