In 2011 I was awarded the Victorian Tourism Industry Council Lynette Bergin Fellowship. At the timed I managed Victorian hot air balloon company, Global Ballooning. My fellowship involved carrying out research in the balloon and food and wine capitals of the world, Cappadocia and Tuscany. This is the presentation I prepared and delivered for the inaugural 2012 Victoria Tourism Industry Council AGM using this compilation video of my experience as the introduction to this talk. https://www.youtube.com/watch?v=llWmP5PC_Xs