In 2011 I was awarded the Victorian Tourism Industry Council Lynette Bergin Fellowship. At the timed I managed Victorian hot air balloon company, Global Ballooning. My fellowship involved carrying out research in the balloon and food and wine capitals of the world, Cappadocia and Tuscany. This is the presentation I prepared and delivered for the inaugural 2012 Victoria Tourism Industry Council AGM using this compilation video of my experience as the introduction to this talk. https://www.youtube.com/watch?v=llWmP5PC_Xs

1. May 2012
LYNETTE BERGIN FELLOWSHIP

2. OBJECTIVES
• RESEARCH LOCATIONS THAT BALLOONING IS CONSIDERED
BY TOURISTS TO BE A MUST TO FULLY EXPERIENCE THE
REGION
• ADD VALUE TO GLOBAL BALLOONING AND TOURISM
INDUSTRY
DISCOVER KEY MESSAGES, CONCEPTS AND LEARNINGS THAT
CAN BE APPLIED TO ANY BUSINESS GATEGORY WITHIN OUR
INDUSTRY

3. CAPPADOCIA, TURKEY

4. FREE WI-FI AVAILABLE
EVERYWHERE

5. GRATITUDE & LOVE

6. ECOLOGICAL APPROACH TO
COMPETITION

7. TAXIS AND TOURISM

8. NEW NETWORKS – NEW FRIENDS
TALKING THE SAME LANGUAGE

9. TUSCANY, ITALY

10. BALLOONING IN TUSCANY –
DIFFERENT MINDSET DIFFERENT
RESULTS

11. ONLY BALLOON IN THE AIR – SAME
TIME IN OPERATION AS BALLOONING
IN CAPPADOCIA

12. SOCIAL MEDIA NETWORK
CAMPAIGN

13. WORK FOR TUSCANY

14. TUSCANYICIOUS

15. THE DIFFERENCE THAT MADE
THE DIFFERENCE

16. http://www.youtube.com/watch?v=8rwsuXHA
7RA
“THINK DIFFERENTLY”