1. 16 February 2012
Analysing effective strategies for
engaging the public via the web
Dheeraj Chowdhury
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2. Agenda
 Digital technologies / Transmedia
 Strategies for engaging
 Measuring effectiveness
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3. https://www.google.com/adplanner
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5. Where is this conversation happening?
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20. Measurement is Not Counting
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36. Get SMART
S Specific
M Measurable
A Attainable
R Relevant
T Timely
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39. Big thank you and acknowledgments to:
Mind Jumpers - http://www.mindjumpers.com/blog/
Richard Pentin - http://www.slideshare.net/Ifonlyblog/iab-measurement-framework-for-social-media-final4-3
David Armano - http://about.me/david_armano
Debra Askanase - www.communityorganizer20.com
Beth Kanter - www.bethkanter.org
Ben Kelly – ben.kelly@empirical.com
Jon M Thomas – Presentation Advisors www.presentationadvisors.com
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41. Thank you
Dheeraj Chowdhury
m: 0412107479
e: dheeraj.chowdhury@det.nsw.edu.au
e: dheerajc@gmail.com
twitter: dheerajc
Dheeraj Chowdhury