Social Media is increasingly being used by both recruiters and candidates.

1. Social Media in Recruiting

2. Starting on a Positive Note
Social networking technology is absolutely the best thing to
happen to recruiting – ever.
Maureen Crawford-Hentz - Recruiter, Osram Sylvania
“Using Social Media effectively to maximise return on hiring
investment will see growth through entire 2012 as will
employee referral programs. SMEs across all industries will be
major employment generators in 2012.”
Shuchi Nijhawan - Head-Global Human Resources, Eka Software Solutions
“Information and communication technologies have become
ubiquitous across any organisation. The interesting,
collaborative and socially oriented things that people do in
their personal lives may actually create a foundational skillset
that is valuable at the work place.”
Dr Nicole Haggerty - Associate Professor-MIS, Richard Ivey School of Business

3. India is Going Digital
– India- FASTEST growing market for
Facebook
+ Twitter
+ Foursquare
– 80% of India’s Social media citizens
spend 15 minutes a day on social
networks
– Fastest growing usage – among
young professionals and women- age
28-35
– Brands are already claiming to get
results from social

4. Recruiting in the
Social Space

5. Social Media in Recruiting
• Used increasingly by both
recruiters and candidates
• Employers are using social
media to post jobs, push their
message, search for candidates,
and validate their credentials
• Job boards have receded in
prominence

6. Four Ways to Look at
Social Media in Recruiting
Candidates
Employers look
look for
for candidates
employers
Employers Candidates
research about research about
employees employers

7. Hiring through Social Media is a Reality
• HCL Technologies recruited 60% of its senior-level
executives in 2011 through professional online
networking platforms.
• IT major Mahindra Satyam recently launched a
campaign - 'Career Divas' on Facebook and
successfully hired only women.
• Mahindra Satyam hires 10% of its workforce ,
largely at the 2-6 years experience level, from social
media platforms.
Source: Times Jobs Insites 2012

8. What has brought about this change?
Social media is becoming more data-driven —Adapting social media tools
from the business coupled with strong analytics will allow a more focused
approach that harnesses and directs the effort of all employees on social
media.
Talent Leaders are understanding the play - Talent leaders are increasingly
seeing the value of a combination of internal and external social media
approaches for managing and developing talent.
Employee referrals are coupled with social media - Talent managers are
beginning to realize that the real strength of social media is relationship-
building by employees. With proper coordination, employee relationships can
easily be turned into employee referrals.

9. How Can you do it?
• Deepen and enrich relationship with job seekers through knowledge,
sharing, and entertainment.
• Using social media as a tool to educate about careers, companies and
opportunities, and find connections
•
Use social media channels, online and on-ground, to create an effective
and powerful communication channel for driving and creating user
participation and peer to peer recommendation.
• Increase engagement amongst the desired target group and encourage
brand product adoption.

10. 3Cs of Engagement
• Channels – Identify medium
• Communicate - Engage with apps
• Curate - Showcase content from career
builder site.

11. Channels

12. LinkedIn
• Company profile – to promote brand, image
• Create and participate in Groups
• Post jobs
• Connect job boards and databases to LinkedIn
• Search for candidates
• Size up candidates who have applied
• Delve in conversations to find talent who share interests
or are talking about topics critical to their company

13. Facebook and Twitter
• Use company Facebook pages to promote company
brand and image
• Get people to follow company page my making
interesting conversations
• Sometimes post jobs, links to career sites
• Monitor what’s being said about them
• Search for potential talent
• Check out candidates

14. YouTube
• Create fun video featuring issues around job search,
and how Career Builder can help.
• A fun interview session with typical questions,
leading people to dig in career builder for the right
set of answers.
• A video highlighting the way recruitment process has
evolved in India.
• Push videos on Facebook and Twitter for virality.

15. www.digiqom.com