Best Practices using internal social media
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In this episode you can see the third part of Erik's presentation "Best Practices for the Use of Web 2.0 and Social Media Tools for Internal Collaboration" as presented at the first Digital Pharma conference in Barcelona on March 30-31st, 2009. Part 1: The Need for Innovation in Pharma Part 2: Social Media and Internal Collaboration Part 3: Best Practices Using Web 2.0 and Internal Collaboration
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Best Practices using internal social media
- 1. 1 Innova&on | why needed? 2 Social Media & Collabora&on | background 3 How we did it | Best prac6ces
- 2. How we did it | Best prac6ces 3 Main Challenges ...and what we did to tackle them Design a strategy around it No structured approach to innova6on | Product Plus, Total Solu&on Li>le influence on product innova6on | Start using new tools. Slowly The rise of Enterprise 2.0 | Experiment for in/external use New (online) technologies | Podcas&ng, blogging A lot of communica6on |
- 3. How we did it | Best prac6ces 3 step one Establish a Core Innova&on Team
- 4. New Media Innova&on Manager Specialist Innova&on Innova&on Leader Manager (General Manager)
- 5. How we did it | Best prac6ces 3 Objec&ves Innova&on Team Anchor Value Adding Incubator
- 6. How we did it | Best prac6ces 3 Communica&on Research current situa&on Create transparent Innova&on innova&on plaNorm culture Collect ideas Agenda and fill plaNorm Select ideas for execu&on Implementa&on and monitoring
- 8. How we did it | Best prac6ces 3 Fuzzy Front End Ideas Idea Funnel Idea Selec&on Criteria Projects Stage Gate Process Launch Post Launch
- 9. How we did it | Best prac6ces 3 Obstacles to Innova&on No scalable way to capture ideas “ How do I involve more people in the “ innova6on process? Difficult to priori&ze ideas “ Ideas locked in silos “ How do I ensure that ideas are not How do I get my employees to “ priori6zed in a vacuum? “ collaborate and share ideas? Courtesy of Salesforce.com
- 10. How we did it | Best prac6ces 3 Communica&on Research current situa&on Create transparent innova&on plaNorm culture Collect ideas and fill plaNorm Select ideas for execu&on Implementa&on and monitoring
- 11. How we did it | Best prac6ces 3 Communica&on Research current situa&on Social Media Tools Create transparent innova&on plaNorm culture Collect ideas and fill plaNorm Select ideas for execu&on Implementa&on and monitoring
- 12. How we did it | Best prac6ces 3 step two Communicate using Social Media
- 13. How we did it | Best prac6ces 3 Podcast Blog Wiki
- 14. How we did it | Best prac6ces 3 Podcast Organisa&on Determines subject and persons Podcast Execu&ve Team Host + technician ‘On the road’ Core Team The ‘Chosen Ones’ Interviewees
- 15. How we did it | Best prac6ces 3 Subjects Compe&&on How do your New R&D Human interest colleagues projects live? Connec&on Core Message local/ Gossip, interna&onal i.e. brand, strategy, strange new product stories development Objec&ve seZng Music Sales updates Q&A
- 16. How we did it | Best prac6ces 3 Communica&on ways
- 17. How we did it | Best prac6ces 3 The ul&mate engagement tool
- 18. How we did it | Best prac6ces 3 Format Frequency Audio podcast Weekly Video podcast Monthly Special Edi&on video On request Delivered on employees’ iPod at home through a secured service
- 19. How we did it | Best prac6ces 3 65 episodes > 30 hours company informa&on 100% subscribers 70% listens/views at home
- 20. How we did it | Best prac6ces 3 The podcast gives me more insight into the company strategy... 7% 3% 90% Agree Disagree No opinion 86% response rate
- 22. How we did it | Best prac6ces 3 Went live on 23.10.08 75 posts 129 comments
- 23. How we did it | Best prac6ces 3 internal external
- 24. How we did it | Best prac6ces 3 internal external
- 25. How we did it | Best prac6ces 3 step three Create one plaNorm for all services
- 28. How we did it | Best prac6ces 3 Innovare is based on Cloud Compu&ng Cloud what...? www.gogrid.com
- 30. How we did it | Best prac6ces 3 Embed in organiza&on Phase 4 Interna&onal rollout Phase 3 Local •Best Prac6ce selec6on •Added func6onali6es Implementa&on Phase 2 • Conceptual Final choice vendor Development•Finetuning •Branding Phase 1 •Training Vendor •Rapid Prototyping Selec&on •SuperUsers # par&cipants •Func6onal Design •Desk, Field Research •Using criteria Time
- 31. How we did it | Best prac6ces 3 Vendor Selec&on Criteria Transparent Secure Focus on collabora6on Flexible and open Cost‐effec6ve User friendly Project Management Support level Integra6on exis6ng tools
- 32. 1 Innova&on | why needed? 2 Social Media & Collabora&on | background 3 How we did it | Best prac6ces 4 Tips & Tricks
- 33. Tips & Tricks 4 Buy in from the top Find your evangalists Communicate reason for new channels Be persistent Show small successes Be authen6c, don’t cheat Involve IT ‐ at a certain moment Get help
- 34. Which marke&ng budget line will your company increase or decrease in 2009? ‐100% ‐75% ‐50% ‐25% 0 +25% +50% +75% +100% Social Media Social Media aideM laicoS Paid Search Paid search hcraes diaP Telemarke&ng Telemarketing gnitekrameleT Online Display Adver&sing Online display ads sda yalpsid enilnO Mobile Marke&ng Naamloos 1 1 soolmaaN Direct Mail Naamloos 2 2 soolmaaN Event Marke&ng Naamloos 3 3 soolmaaN Radio/TV Ads Naamloos 4 4 soolmaaN E‐mailing to rented list Naamloos 5 5 soolmaaN Print Adver&sing Naamloos 6 6 soolmaaN 001 57 05 Source:2MarketingSherpa, Marketing and the75 5 0 25 50 100 Economy Survey
- 35. Which marke&ng budget line will your company increase or decrease in 2009? ‐100% ‐75% ‐50% ‐25% 0 +25% +50% +75% +100% Social Media Social Media aideM laicoS Paid Search Paid search hcraes diaP Telemarke&ng Telemarketing gnitekrameleT Online Display Adver&sing Online display ads sda yalpsid enilnO Mobile Marke&ng Naamloos 1 1 soolmaaN Direct Mail Naamloos 2 2 soolmaaN Event Marke&ng Naamloos 3 3 soolmaaN Radio/TV Ads Naamloos 4 4 soolmaaN E‐mailing to rented list Naamloos 5 5 soolmaaN Print Adver&sing Naamloos 6 6 soolmaaN 001 57 05 Source:2MarketingSherpa, Marketing and the75 5 0 25 50 100 Economy Survey
- 36. Conclusion ers at e w th st Te