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Social Media Marketing
                           Strategy


www.digitalvidya.com                            © Digital Vidya
Social Media Objectives

                            Business                      Target Group

                           Value Prop                          Need

                           SM Channels, Positioning & Message
       • Photos, Videos,
                                                                Content
       PPTs, Blog
                                                                              • Multichannel
       Stories, Tweets
                                                                              • Mashup
       etc
                                                       Population
                             Creation                   (Publishing
                                                          Content)
                                         Visibility/
                                         Branding/
                                          Leads/
                                           Sales

                                         Promotion            • Blog
                                                              • Community
                                                              • Advertising
                                                              • Groups
                                                              • Mashup

                                        Measurability
www.digitalvidya.com                                                                       © Digital Vidya
Thank You!




www.digitalvidya.com                © Digital Vidya

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SMM (Social Media Marketing) Framework That Works

  • 1. Social Media Marketing Strategy www.digitalvidya.com © Digital Vidya
  • 2. Social Media Objectives Business Target Group Value Prop Need SM Channels, Positioning & Message • Photos, Videos, Content PPTs, Blog • Multichannel Stories, Tweets • Mashup etc Population Creation (Publishing Content) Visibility/ Branding/ Leads/ Sales Promotion • Blog • Community • Advertising • Groups • Mashup Measurability www.digitalvidya.com © Digital Vidya