A brief summary of facebook´s Programmatics evolution from 2012 to 2016. Created by Bernardo Crespo, Digital Transformation Leader at DIVISADERO

1. A brief summary of facebook ‘s
Programmatics evolution
reLaunch of ATLAS
Facebook ATLAS
Sept, 2015: An attemp to transform
ATLAS into a DMP, servingads on
desktop, mobile and video
Feb, 2013: Facebook bought Atlas ad
server from Microsoft
2015
2013
Facebook Custom Audiences Sep, 2012: Facebook Lets Businesses
Plug In CRM Email Addresses2012
FBX - Facebook Exchange Mar, 2012: Facebook ads through real-
time bidding
2012
LiveRail Jul, 2014: Facebook to Buy LiveRail,
the Third-Biggest Video Ad Seller
2014
The beginning of the end of
ATLAS
Feb, 2016: Facebook's Atlas
Struggles To Serve Its Market
2016
FB closes LiveRail May, 2016: Facebook is shutting
down the video-ad company…
2016
Sources: Facebook Studio,TechCrunch, AtlasSolutions, Adexchanger, MediaPost, Adage, Business Insider
FAN – Facebook Audience
Network
2014
Oct, 2014: Facebook Opens Its Mobile
Ad “Audience Network” To All
Advertisers And Apps
by @b_crespo -

2. • https://www.facebook-studio.com/news/item/introducing-facebook-
exchange
• http://techcrunch.com/2012/10/11/facebook-custom-audience-ads/
• https://atlassolutions.com/2014/09/29/meet-the-new-atlas/
• http://adexchanger.com/platforms/facebooks-atlas-struggles-to-serve-
its-market/
• http://www.mediapost.com/publications/article/238059/the-big-five-
and-programmatic-brand-advertising.html
• http://adage.com/article/digital/facebook-buy-biggest-video-ad-
seller-liverail/293992/
• http://www.businessinsider.com/facebook-shutting-down-liverail-2016-
5
Sources: Facebook Studio, TechCrunch, Atlas Solutions, Adexchanger, MediaPost, Adage, Business Insider
by @b_crespo -
A brief summary of facebook ‘s
Programmatics evolution
About DIVISADERO
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