How to Choose the Right Online Community Platform
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(Originally presented at a CMSWire webinar) How do you choose the right platform for your online community? Follow these ten steps: 1) Start with strategy 2) Know thy market 3) Develop your requirements 4) Prioritize your requirements 5) Create a checklist 6) Use a smart feature and functionality checklist 7) Compile a list of potential vendors 8) Invite vendors to complete your checklist 9) Use the smart checklist as your demo agenda 10) Use your smart checklist to inform your decision
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How to Choose the Right Online Community Platform
- 1. Ben Martin, CAE Dennis Shiao Chief Engagement Officer at Online Community Results Director, Product Marketing at DNN @bkmcae http://www.onlinecommunityresults.com @DNNCorp | @dshiao http://www.dnnsoftware.com
- 7. In Search of a Smart Checklist
- 8. Smart Feature and Functionality Checklist DOWNLOAD the Checklist: http://bit.ly/smartcheck
- 9. Compile a List of Potential Vendors
- 10. Online Community Software Selection Guide DOWNLOAD the Selection Guide: http://bit.ly/SelectionGuide14
- 11. Invite Vendors to Complete Your Checklist
- 12. Use the Smart Checklist as Your Demo Agenda
- 13. It’s a Team Game
- 14. Use Your Smart Checklist to Inform Your Decision
- 15. Summary 1. Start with strategy 2. Know thy market 3. Develop your requirements 4. Prioritize your requirements 5. Create a checklist 6. Use a smart feature and functionality checklist 7. Compile a list of potential vendors 8. Invite vendors to complete your checklist 9. Use the smart checklist as your demo agenda 10.Use your smart checklist to inform your decision
- 16. We Invite You to Visit Us Online Community Results: http://www.onlinecommunityresults.com DNN Evoq Social Online Community Solution: http://www.dnnsoftware.com/Solutions/Evoq-Social-OnlineCommunity-Management
Editor's Notes
- What outcomes do you expect?What does success look like?How will your users interact with your community?
- What outcomes do you expect?What does success look like?How will your users interact with your community?
- Understand your potential users.Technographics.Focus groups, surveys.What are their hopes, dreams, aspirations, problems? How can your org help?
- TechnicalFunctional
- Not all requirements are equalSome aren’t even necessaryFORCE yourself to prioritize – force rank the requirements or put them into tiers
- Not all requirements are equalThe checkmark assumes yes/no, but there’s more nuance to it than yes/noUse a percentage complete or percentage satisfiedAre the features fully baked? Compared to the competitors, how complete are the features?
- Not all requirements are equalThe checkmark assumes yes/no, but there’s more nuance to it than yes/noUse a percentage complete or percentage satisfiedAre the features fully baked? Compared to the competitors, how complete are the features?
- Not all requirements are equalThe checkmark assumes yes/no, but there’s more nuance to it than yes/noUse a percentage complete or percentage satisfiedAre the features fully baked? Compared to the competitors, how complete are the features?
- You can use their responses to narrow your list of prospective vendors
- Take control of the demoEvaluate each requirement based on level of completeness
- Involve community stakeholders in the demos and completing the checklist
- Bring your teammates checklists together and discuss them.The checklist is NOT the end-all-be-all for your decision.Use the checklists to inform your decision making, but do not feel obligated to choose strictly based on the numbers.