1. 3rd INTERNATIONAL CONFERENCE ON BUSINESS AND
ECONOMIC RESEARCH (3rd ICBER 2012)
12-13 MARCH 2012
GOLDEN FLOWER HOTEL
BANDUNG, INDONESIA
CONFERENCE BOOKLET
(CONFERENCE GUIDE)
Organized by
CONFERENCE MASTER RECOURCES
www.internationalconference.com.my
Sponsored by
GLOBAL RESEARCH AGENCY
Journal of Global Business and Economics
0
Journal of Global Entrepreneurship
Journal of Global Management
www.globalresearch.com.my

2. 3rd INTERNATIONAL CONFERENCE ON BUSINESS AND
ECONOMIC RESEARCH (3rd ICBER 2012) BOOKLET
MEMBER OF REVIEWER (COMITTE)
******************************************************************************
*******Raj K. Singh
Prof. Dr. Assoc. Prof. Dr. Fazli Idris
University of Riverside, USA National University of Malaysia
Prof. Dr. Rosalan bin Ali Assoc. Prof. Dr. Roderick Bugador
Universiti Teknologi MARA, Malaysia De La Salle University, Manila, Philippines
Prof. Dr. Zoltan Veres Assoc. Prof. Dr. S. Saraswathi
Budapest Business School, Hungary CBIT, India
Prof. Dr. Sami Ahmed Al-Smadi Assoc. Prof. Dr. Hossein Ali Momeni
Yarmouk University, Jordan Islamic Azad University, Iran
Prof. Dr. Dina Rady Assoc. Prof. Dr. Walter Tan Teck Hong
Ain-Shams University, Cairo, Egypt Sunway University College, Malaysia
Assoc. Prof. Dr. Norazah Mohd Suki Assoc. Prof. Dr. Nader Alber Fanous Guirguis
Universiti Malaysia Sabah, Malaysia Ain Shams University, Cairo, Egypt
Assoc. Prof. Dr. Nik Mutasim Nik Ab. Rahman Assoc. Prof. Dr. Keoy Kay Hooi, Alan
Universiti Kebangsaan Malaysia UCSI University, Malaysia
Assoc. Prof. Dr. Maria Theresa B. Galing - Argonza Assoc. Prof. Dr. Maria Jade Catalan-Opulencia
Computer College of Dubai, United Arab Emirate Skyline University College, United Arab Emirates
Assoc. Prof. Dr. Ibrahim bin Ali, DSM, AMN Assoc. Prof. Dr. K. Jayaraman
Asia Pacific University College of Technology & Innovation Universiti Sains Malaysia
Assoc. Prof. Dr. Mohd Salehuddin Mohd Zahari Asst. Prof. Dr. Faris Nasif ALShubiri
Universiti Teknologi MARA, Malaysia Amman Arab University, Jordan
Assoc. Prof. Dr. Roshayani Dato' Arshad Asst. Prof. Dr. Seyhan Sipahi
Universiti Teknologi MARA, Malaysia Istanbul University, Turkey
Assoc. Prof. Dr. Adiqa Kusar Kiani Dr. Haslindar Ibrahim
Federal Urdu University Of Arts, Science And Tecnology, Universiti Sains Malaysia
Pakistan
Dr. Lily Wisker
Assoc. Prof. Dr. Zafir Khan Mohammad Makhbul New Zealand Defence Force (NZDF), New Zealand
Universiti Kebangsaan Malaysia
*************************************************************************************
1

3. 3rd INTERNATIONAL CONFERENCE ON BUSINESS AND
ECONOMIC RESEARCH (3rd ICBER 2012) BOOKLET
MEMBER OF REVIEWER (COMITTE)
******************************************************************************
******* Mat Desa
Dr. Nasina Dr. Ahmad Fauzi Idris
Universiti Sains Malaysia Kolej Universiti Insaniah, Malaysia
Dr. Abdussalam Ismail Onagun Dr. Abdul Raheem Mohamad Yusof
Islamic Financial Services Board (IFSB) Universiti Perguruan Sultan Idris
Dr. Joyce Nga Koe Hwee Dr. Azlina Abd. Aziz
Sunway University College Universiti Malaysia Terengganu
Dr. Zulnaidi Yaacob Dr. Nor Shaipah Abdul Wahab
Universiti Sains Malaysia Universiti Utara Malaysia
Dr. Nek Kamal Yeop Yunus Dr. Zuraina Dato Mansor
Universit Perguruan Sultan Idris Universiti Putra Malaysia
Dr. Daisy Kee Mui Hung Dr. Rosmah Mohamed
Universiti Sains Malaysia Open University Malaysia
Dr. Zarina Md Nor Dr. Kamariah Ismail
Universiti Sains Malaysia Universiti Teknologi Malaysia
*************************************************************************************
2

4. WELCOME FROM THE CONFERENCE CHAIR
Ladies and gentlemen,
I am delighted to welcome you to the 3rd International Conference on Business and Economic
Research (3rd ICBER 2012). Again it promises to be a stimulating and informative multi-cultural
and multi-discipline event. We have participants from different countries and from inter related
disciplines.
The theme of the conference encompasses all sorts of research activities – in business and
economic – using different research methods. I am pleased to say that the list of papers to be
presented more than satisfies the organizers’ hopes in regard to both range of topics and
research methods.
Like most of you, I imagine, I have attended discipline-based conferences, and even organized
some of them. They are intellectually useful occasions at which we meet old friends and argue
about the new and old problems in our respective disciplines. However, at these conferences we
are forced to look over those intellectual fences and learn something about the problems in
other disciplines. We do that in conversation if we do not pluck up enough courage to attend
some papers in disciplines other than our own.
It is not appropriate to mention specific papers in a welcoming statement but I can see problems
in selecting which papers, outside my own discipline, to attend. Many of them offer subject
matter that is of interest to me and/or interesting applications of various research methods.
MOHD BAHTIAR OTHMAN
Conference Director
3rd International Conference on Business and Economic Research (3rd ICBER 2012)
Golden Flower Hotel, Bandung, Indonesia
3

5. PLEASE READ ALL THE INSTRUCTIONS BELOW
What to see in the program
Please let Mr. Mohd Bahtiar know immediately via icber@internationalconference.com.my if you
find that your name, subject tract, paper title and personal details are not correct. We cannot
change your presentation day and time due to complexity of program unless it is of very
serious nature.
How to reach your hotel from the Airport
Direct flights to Bandung’s Hussein Sastranegara Airport are only available from Kuala Lumpur,
Malaysia and Singapore from the following services:
Air Asia (Malaysia) : Kuala Lumpur – Bandung
Air Asia (Singapore) : Singapore – Bandung
Malaysia Airlines : Kuala Lumpur – Bandung
Other flight origins are available to the Soekarno Hatta International Airport, Jakarta.
Overland transportation to Bandung includes buses, trains and car. The journey takes around 2- 3
hours (estimated by 150 km direct highway) or faster from Jakarta. You may choose to use the
following shuttle bus services:
-Cipaganti Travel
-Primajasa Bus
We recommend Bluebird Taxi to travel within Bandung.
For more detail, please visit: http://www.visitbandung.net/bandung-flight-info.html
How to Report and Complete Registration:
To avoid crowd during the registration on 12 March 2012, the organized pre-registration with
cocktail on 11 March 2011, 6.30pm–10.00pm at the secretariat table for those who come a day
before conference.
Otherwise, please proceed to Conference Secretariat desk at Golden Flower Hotel, Bandung,
Indonesia for your registration between 7.30am–8.30am on 12 March 2012. However, late
registration is possible. You can ask hotel staff at the counter about conference registration
desk. On arrival at the registration desk, please meet Mr. Ihfal, Mr. Mohd Bahtiar, Mr. Idzuan or
Mr. Zaini, and allow them sometime to deliver you a bag (which will contain your name tag, and
payment receip. Note pad and pen/pencil are delivered in each room. Please check all materials
in the envelope before you leave the registration desk. Conference certificate (presenter/session
chair certificate) will be deliver after your session end by the session chair.
On Arrival Payment for registration
If you are required to pay on arrival (cash registration), please bring right money as no change
will be provided at the registration desk. Please bring only USD currency as no other currency or
Malaysia Ringgit (MYR) and bank cheque will be accepted and please do not bargain on any issue
including reduced payment than committed registration fee. We will not accept any change of
your prior commitment to pay pledged registration fee.
4

6. CONFERENCE PROCEEDINGS
As announced previously via conference website and letter, conference proceedings with ISBN
are provided electronically (cd). Please visit www.internationalconference.com.my to view your
paper. Please read the instruction there and then view or download your and / or other author’s
paper. Your proceedings will be there for a number of years which would be visited by the
readers from the globe unlike proceedings provided in hard copy. If you find your paper or name
is not there, then please contact us. All papers will be uploaded on or after the conference ends
and please do not email us in this regard before conference is over.
What should you bring and do for your presentation?
Please bring in 20-25 copies of your (printed) paper for distribution at your session (not
compulsory). Each paper will have about 15 minutes for presentation and 5 minutes for
discussion. Every room has LCD and laptop computer and please bring your pen-drive or USB
stick for your power point presentation. We do not provide any blank transparency or facility for
making transparency and be sure that you came with your transparency (if any). Please give your
USB/pen-drive to the session chair/staff there. We have the experience that LCD or Computer
has gone out of order due to wrong handling by the authors and please make sure that your file
is virus-free. Before each session starts, you need to give us your USB/pen-drive for uploading in
the desk top so that you can just click and present your paper.
What about Break-Foods and Hot Buffet Lunch?
Tea/coffee and light food will be served two times (morning and afternoon) at the foyer. Lunch
is serve at the hotel restaurant.
• Conference Dinner
No conference is complete without a gala dinner. This year we have got overwhelming response
from delegates for conference dinner which is at the hotel restaurant, (at the lower level where
conference is held). The Buffet Dinner will start from 6.00 PM and continue until 9.00 PM. Please
do not bring any friend or any person who did not pay as a conference presenter/participant.
Please do not miss this opportunity which is a life-time opportunity! We welcome you to this
international gathering of academics and researchers from many countries of the world.
INSTRUCTIONS FOR ORAL PRESENTATIONS
Devices Provided by the Conference Organizer:
-Laptops (with MS-Office & Adobe Reader) – each presentation room
-Projectors & Screen – each presentation room
Materials Provided by the Presenters:
-20-25 copies of your (printed) paper (not compulsory)
-PowerPoint or PDF files (soft copy in your usb drive/pen drive)
-Regular Oral Session: about 15 Minutes of Presentation including Q&A (if any).
5

7. COUNTRIES REPRESENTED BY THE AUTHORS
The 3rd International Conference on Business and Economic Research (3rd ICBER 2012) is proud to
welcome delegates from over 38 countries of the world.
Australia New Zealand
Bahrain Nigeria
Bangladesh Pakistan
Brazil Peru
Brunei Philippines
Canada S. Lanka
China South Korea
Egypt Saudi Arabia
Gambia South Africa
Greece Sweden
India Tanzania
Indonesia Taiwan
Iran Tunisia
Italy Turkey
Kuwait Uzbekistan
Kazakhstan UAE
Malaysia UK
Mauritius USA
Namibia Zimbabwe
Nepal
6

8. CONFERENCE SCHEDULE (3rd ICBER 2012)
(Local Time Base)
11 March 2012
06.30pm–10.00pm Welcome Drink & Pre-Registration
12 March 2012
07.30am–08.30am Registration
08.30am–10.00am Parallel Session I (5 concurrent rooms)
10.00am–10.30am Morning Tea Break
10.30am–12.00pm Parallel Session II (5 concurrent rooms)
12.00pm–02.00pm Lunch
02.00pm–03.30pm Parallel Session III (5 concurrent rooms)
03.30pm–04.00pm Evening Tea Break
04.00pm–05.30pm Parallel Session IV (5 concurrent rooms)
End of Day One
13 March 2012
08.30am–10.00am Parallel Session V (5 concurrent rooms)
10.00am–10.30am Morning Tea Break
10.30am–12.00pm Parallel Session VI (5 concurrent rooms)
12.00pm–02.00pm Lunch
02.00pm–03.30pm Parallel Session VII (5 concurrent rooms)
03.30pm–04.00pm Evening Tea Break
04.00pm–05.30pm Parallel Session VIII (5 concurrent rooms)
06.00pm–09.00pm Grand Dinner
End of Day Two
End of the program
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9. MASTER SCHEDULE
3rd INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (3rd ICBER 2012)
DAY ONE: 12 MARCH 2012
ROOMS CONCURREN CONCURREN CONCURREN CONCURREN
SESSION I SESSION II SESSION III SESSION IV
8.30am – 10.00 am10.30am – 1.30pm – 3.00pm 3.30pm –
12.00pm 5.00pm
TULIP 1 MANAGEMENT I MANAGEMENT MANAGEMENT III MANAGEMENT
II IV
TULIP 2 ENTREPRENEURSHIP ECONOMIC I ENTREPRENEURSHIP ECONOMIC II
I II
TULIP 3 MARKETING I FINANCE I FINANCE II MARKETING II
ORCHID LAW & ETHICS I INFORMATION LAW & ETHICS II INFORMATION
TECHNOLOGY I TECHNOLOGY
II
PEONY ACCOUNTING, EDUCATION I ISLAMIC HUMAN
AUDITING & TRANSACTION I RESOURCES I
TAXATION I
DAY TWO: 13 MARCH 2012
ROOMS CONCURREN CONCURREN CONCURREN CONCURREN
SESSION V SESSION VI SESSION VII SESSION VIII
8.30am – 10.00 10.30am – 12.00pm 1.30pm – 3.00pm 3.30pm – 5.00pm
am
TULIP 1 HUMAN MANAGEMENT V HUMAN MANAGEMENT VI
RESOURCES II RESOURCES III
TULIP 2 ECONOMIC III ENTREPRENEURSHIP ECONOMIC IV ENTREPRENEURSHIP
III IV
TULIP 3 FINANCE III MARKETING III MARKETING IV MARKETING V
ORCHID TOURISM I ORGANIZATIONAL ORGANIZATIONAL ORGANIZATIONAL
BEHAVIOR I BEHAVIOR II BEHAVIOR III
PEONY ACCOUNTING, ISLAMIC EDUCATION II
AUDITING & TRANSACTION II
TAXATION II
8

10. PRESENTATION SCHEDULE
3rd INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (3rd ICBER 2012)
DAY ONE (12 MARCH 2012)
CONCURRENT SESSION I (8.30am – 10.00am)
DATE : 12 MARCH 2012 (8.30AM – 10.00AM ) SESSION : MANAGEMENT I
ROOM : TULIP 1 SESSION CHAIR : DR. CORDELIA MASON
(076) DOES DIRECTOR’S COMPETENCIES MATTER TO CORPORATE GOVERNANCE? A REVIEW OF LITERATURE.
Idris Adamu Alhaji & Wan Fauziah bt Wan Yusoff - University Tun Hussein Onn Malaysia
(082) CRITICAL PHASES OF THE DEVELOPMENT PROCESS AFFECTING THE SUCCESS OF PROPERTY DEVELOPMENTS IN
PENINSULAR MALAYSIA.
M. Fikri Hasmori, A.K.M.Kamruzzaman, Ilias Said & Aizat Syafiq Abd Gani - Universiti Sains Malaysia
(083) ISSUES OF LATE AND NON-PAYMENT AMONG CONTRACTORS IN MALAYSIA
M. Fikri Hasmori, Izuddin Ismail & Ilias Said Universiti Sains Malaysia
(084) THE IMPACT OF EMPLOYEE INVOLVEMENT IN DEVELOPING COMPANY’S BALANCED SCORECARD (BSC) ON
PERFORMACE
Sabarudin Zakaria, Hamsatulazura Hamzah, Wan Fadzilah Wan Yusoff - , Multimedia University, & Ahmad Nizamuddin
Badarudin - Scomi Engineering.
(207) CORPORATE GOVERNANCE MECHANISMS AND INTELLECTUAL CAPITAL DISCLOSURE IN MALAYSIAN GLCs.
Hartini Azman - Multimedia University & Amrizah Kamaluddin - Universiti Teknologi MARA.
DATE : 12 MARCH 2012 (8.30 am – 10.00am) SESSION : ENTREPRENEURSHIP I
ROOM : TULIP 2 SESSION CHAIR : DR. ARI WAROKKA
(051) COST-BENEFIT ANALYSIS OF ENTREPRENEURSHIP DEVELOPMENT PROGRAMS IN J & K STATE
Khursheed A. Butt - University of Kashmir Hazratbal, Srinagar, India.
(124) THE IMPORTANCE OF MONITORING AND ENTREPRENEURSHIP CONCEPT AS FUTURE DIRECTION OF MICROFINANCE
IN MALAYSIA: CASE STUDY IN THE STATE OF SELANGOR.
Hamdino Hamdan - Universiti Selangor (UNISEL), Pazim @ Fadzim Othman - Universiti Utara Malaysia, & Wan Sabri Wan
Hussin - Kolej Pengajian Tinggi MARA (KPTM).
(135) THE ADOPTION OF ELECTRONIC DATA INTERCHANGE (EDI) TECHNOLOGY BY NIGERIAN SMES: A CONCEPTUAL
FRAMEWORK.
Maikudi Shehu Musawa & Eta Wahab - University Tunn Hussein Onn Malaysia.
(164) THE COMPREHENSION AND APPLICATION OF ACCOUNTING INFORMATION SYSTEM FOR THE SMALL AND MEDIUM
ENTERPRISE.
Rida Prihatni & Diena Noviarini - University of Jakarta, Indonesia.
(167) COMPETITIVE STRATEGIES AND FIRM PERFORMANCE: A COMPARATIVE STUDY OF MALAYSIAN AND INDONESIAN
SMALL AND MEDIUM ENTERPRISES.
M. Mohd Rosli - University of Malaysia Kelantan, Ferri Kuswantoro & Ahmad Raflis Che Omar - University of Malaya
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11. DATE : 12 MARCH 2012 (8.30AM – 10.00AM ) SESSION : MARKETING I
ROOM : TULIP 3 SESSION CHAIR : DR TAJUL ARIFFIN MASRON
(060) AN EVALUATION OF FACTORS DETERMINING THE SELECTION OF MOBILE TELECOMMUNICATIONS SERVICE
PROVIDERS IN THE NORTHERN REGION OF NAMIBIA.
Liisa Ndapewa Kaapanda - University of Namibia.
(088) THE BETTER MODEL FOR THIN REAL ESTATE MARKETS
Junainah Mohamad, I. Suriatini, M. A. Hishamuddin & A. Buang - Universiti Teknologi Malaysia
(130) MARKETING STRATEGIES AND BRAND PROMOTION THROUGH SOCIAL AND ENVIRONMENTAL POLICIES: THE CASE
OF IKEA.
Dario A. Schirone & Germano Torkan - University of Bari, Itali.
(191) THE SHOPPING MALL SERVICESCAPE AFFECTS CUSTOMER SATISFACTION.
Nur Hafizah Juhari, Hishamuddin Mohd Ali & Nurhayati Khair - Universiti Teknologi Malaysia
(074) EMERGING GREEN PRODUCT BUYERS IN MALAYSIA: THEIR PROFILES AND BEHAVIOURS.
Nor Azila Mohd. Noor, Norsiah Mat, Norazwa Mat, Che Zuriana Mohd Jamil- University Utara Malaysia, Hayatul Safrah
Salleh - University Malaysia Terengganu & Azli Muhammad - Politechnic Tuanku Syed Sirajuddin.
(432) MODERATING ROLES OF VISITORS’ DEMOGRAPHIC IN THE DESTINATION LOYALTY PROCESS WITHIN THE CONTEXT
OF COX’S BAZAR, BANGLADESH.
Md Enayet Hossain - Curtin University Perth, Australia.
DATE : 12 MARCH 2012 (8.30AM – 10.00AM) SESSION : LAW & ETHICS I
ROOM : ORCHID SESSION CHAIR : OMAR MAHOMED KHAN
(108) AN EMPIRICAL STUDY OF THE ROLES OF AUDIT COMMITTEE IN PROMOTING GOOD CORPORATE GOVERNANCE
Idris Adamu Alhaji & Wan Fauziah bt Wan Yusoff - Universiti Tun Hussein Onn Malaysia.
(127) LABOUR LEGISLATION IN SOUTH AFRICA AND SMALL BUSINESS (SMMEs). THE EFFECT OF SECTORAL
DERTERMINATION 1 ON SMMEs IN THE CONTRACT CLEANING SECTOR.
Noleen Leach - Cape Peninsula University of Technology, Bellville.
(133) SUSTAINABLE HOUSING DEVELOPMENT: THE WAY FORWARD FOR HILLSIDE AREAS.
Farah Salwati Ibrahim & Nur Emma Mustaffa - Universiti Teknologi Malaysia.
(159) SUSTAINABLE DEVELOPMENT AND PEACEFUL APPLICATION OF NUCLEAR ENERGY.
Hedayatollah Shenasaei & Hanim Kamaruddin - Universiti Kebangsaan Malaysia.
(187) CONSUMER REDRESS MECHANISM IN MALAYSIA.
Zeti Zuryani Mohd Zakuan - Universiti Teknologi MARA, Ida Rosnita Ismail, Sakina Shaik Ahmad Yusoff & Rahmah Ismail -
Universiti Kebangsaan Malaysia.
(148) ISLAMIC BUSINESS ETHICS IN SMALL AND MEDIUM ENTERPRISES (SMEs): AN ANALYSIS.
Mohd Zulkifli Muhammad, Mohd Fadil Mohd Yusof - Universiti Malaysia Kelantan, Hanudin Amin & Md Shahedur
Rahaman Chowdhury - Universiti Malaysia Sabah
10

12. DATE : 12 MARCH 2012 (8.30AM – 10.00AM) SESSION : ACCOUNTING, AUDITING & TAXATION I
ROOM : PEONY SESSION CHAIR : ROHANI JANGGA
(200) AN EVALUATION OF HOUSEHOLD ACCOUNTING IN MAURITIUS.
Vidisha Gunesh Ramlugun, Dineshwar Ramdhony & Bissoon Poornima - University of Mauritius
(242) THE INFLUENCE OF AUDIT FEE, AUDIT TIME BUDGET PRESSURE AND PUBLIC ACCOUNTANT ATTITUDE ON THE
PUBLIC ACCOUNTANT DYSFUNCTIONAL BEHAVIOR AND IT’S IMPLICATION ON AUDIT QUALITY SURVEY ON “SMALL”
SCALE PUBLIC ACCOUNTING FIRM’S IN JAVA.
Ely Suhayati - Universitas Padjadjaran Bandung, Indonesia.
(334) THE ROLE OF INTERNAL AUDITING IN ENSURING GOVERNANCE IN ISLAMIC FINANCIAL INSTITUTION (IFI).
Yazkhiruni Yahya & Nurmazilah Mahzan - University of Malaya, Malaysia.
(224) SMALL PRICE FOR IMPROVED PERFOMANCE.
Haslida Abu Hasan - University of Malaya.
(103) DETERMINANTS OF ACCOUNTING FOR INVESTMENT PROPERTY (FRS140) IN PROPERTY SECTOR: EVIDENCE FROM
MALAYSIA.
Hani Soraya Ishak, Henny Hazliza Mohd Tahir - Universiti Teknologi MARA, Muhd Kamil Ibrahim & Wael Adb El Wahab -
Taibah University, Saudi Arabia
(126) VALUE RELEVANCE OF FAIR VALUE MODEL ON ACCOUNTING FOR INVESTMENT PROPERTY (FRS 140).
Hani Soraya Ishak, Siti Masnah Saringat – Universiti Teknologi MARA, Muhd Kamil Ibrahim & Mohamed Fathy El Shahat -
Taibah University, Saudi Arabia
DAY ONE (12 MARCH 2012)
CONCURRENT SESSION II (10.30am – 12.00pm)
DATE : 12 MARCH 2012 (10.30AM – 12.00PM) SESSION : MANAGEMENT II
ROOM : TULIP I SESSION CHAIR : DR. SITI ROHAIDA MOHAMED ZAINAL
(129) PHYSICAL ENVIRONMENT FOR POST OCCUPANCY EVALUATION IN PUBLIC LOW-COST HOUSING.
Nurhayati Khair, Hishamuddin M.Ali, A.J Wilson & Nur Hafizah Juhari - Universiti Teknologi Malaysia.
(154) EXPLORING THE APPROACHES FOR COBIT PROCESS IN MALAYSIAN 100 TOP CORPORATE GOVERNANCE
COMPANIES.
Mahlindayu Tarmidi @ Tokhid, Azwan Abdul Rashid & Rusli Abdul Roni - Universiti Tenaga Nasional, Malaysia.
(157) MALAYSIAN PERCEPTION AND ATTITUDE TOWARDS GREEN CONCEPT AND GOING GREEN.
Phuah Kit Teng, Golnaz Rezai, Zainalabidin Mohamed & Mad Nasir Shamsudin – Universiti Putra Malaysia
(175) SHARING KNOWLEDGE THROUGH ORGANIZATION’S BLOGS: THE ROLE OF ORGANIZATION, INDIVIDUAL AND
TECHNOLOGY.
Siti Zubaidah Othman & Koh Boon Siew - Universiti Utara Malaysia.
(123) COMPETITIVE ADVANTAGE THROUGH SUPPLY CHAIN RESPONSIVENESS AND SUPPLY CHAIN INTEGRATION.
Inda Sukati, Abu Bakar Abdul Hamid, Rohaizat Baharun, Mohd Norfian Alifiah & Melati Ahmad Anuar - Universiti
Teknologi Malaysia.
11

13. DATE : 12 MARCH 2012 (10.30AM – 12.00PM) SESSION : ECONOMY I
ROOM : TULIP 2 SESSION CHAIR : DR. GERMANO TORKAN
(071) MONETARY POLICY AND UNEMPLOYMENT SHOCKS IN MALAYSIA: DO THEY CONNECT?.
Loganathan, Nanthakumar - Universiti Malaysia Terengganu, Mori Kogid - Universiti Malaysia Sabah & Ishak Yusof -
National University of Malaysia
(150) FACTORS INFLUENCING MALAYSIA’S FOREIGN DIRECT INVESTMENT IN REAL ESTATE SECTOR: A THEORETICAL
FRAMEWORK.
Nurul Afiqah Ahmad & Abdul Hamid Mar Iman - Universiti Teknologi Malaysia.
(151) AN OVERVIEW OF HOUSING AFFORDABILITY FOR FIRST TIME HOME BUYER IN MALAYSIA.
Puteri Ameera Mentaza Khan, Rosadah Mahamud & Norhaya Kamaruddin - Universiti Teknologi Malaysia.
(174) HALAL DEVELOPMENT AND MALAYSIAN EXPORTS.
Nik Hadiyan Nik Azman & Tajul Ariffin Masron - Universiti Sains Malaysia.
(271) COINTEGRATION BETWEEN ASEAN FDI AND NON-ASEAN FDI: EVIDENCE FROM MALAYSIAN MANUFACTURING
SECTOR.
Tajul Ariffin Masron, Haslindar Ibrahim & Abdul Hadi Zulkafli - Universiti Sains Malaysia.
DATE : 12 MARCH 2012 (10.30AM – 12.00PM) SESSION : FINANCE I
ROOM : TULIP 3 SESSION CHAIR : NURWINA AKMAL ANUAR
(136) THE IMPACT OF LOCATION ATTRIBUTES ON REITs’ RETURN.
Siti Zaleha Binti Daud, Hishamuddin Mohd Ali, Ibrahim@Atan Sipan & A. J. Wilson - , Universiti Teknologi Malaysia
(147) REAL ESTATE ALLOCATION DECISION OF MALAYSIAN REAL ESTATE INVESTMENT TRUSTS.
Rohaya Abdul Jalil & Hishamuddin Mohd. Ali - Universiti Teknologi Malaysia.
(218) IMPACT OF ACQUISTION ANNOUNCEMANTS ON STOCK RETURN OF MALAYSIAN COMPANY.
Seyed Hamidreza Sakaki & Zarehan Selamat - Multimedia University.
(240) THE ASIAN FINANCIAL CRISIS AND GLOBAL FINANCIAL CRISIS: EVIDENCE FROM ASEAN FREE TRADE AREA.
Normaz Wana Ismail - Universiti Putra Malaysia.
(158) FINANCING BUDGET DEFICIT THROUGH EXTERNAL BORROWING: DOES THE DEBT BURDEN MATTER?
Chibuike R. Oguanobi, Anthony A. Akamobi & Ogonna E. Ifebi - Anambra State University, Igbariam Campus, Nigeria.
(288) FIRM SIZE AND INVESTMENT-CASH FLOW SENSITIVITY: THE DEVELOPING COUNTRY EVIDENCE.
Ng Huey Chyi & Marina Mustapha - Taylor’s University.
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14. DATE : 12 MARCH 2012 (10.30AM – 12.00PM) SESSION : INFORMATION TECHNOLOGY I
ROOM : ORCHID SESSION CHAIR : ADEH RATNA KOMALA
(105) THE EFFECT OF INDONESIAN CULTURE IN THE SUPPORT OF THE FRIENDSHIP AMONG ASEAN COUNTRIES
THOROUGH WEB BASED INFORMATION SYSTEM
Diena Noviarini, Dian Citra Aruna, Dedi Purwana, Rida Prihatni & M. Yasser Arafat - University of Jakarta, Indonesia
(106) INFORMATION AND COMMUNICATION TECHNOLOGY IN NIGERIAN BANKS: ANALYSIS OF SERVICES AND
CONSUMER REACTIONS.
Alhaji Abubakar Aliyu & Rosmaini Tasmin - Universiti Tun Hussein Onn Malaysia.
(162) THE APPLICATION OF MASLAHAH CONCEPT IN INFORMATION TECHNOLOGY GOVERNANCE.
Rusli Abdul Roni & Mahlindayu Tarmidi @ Tokhid - Universiti Tenaga Nasional, Malaysia.
(357) ICT INFRASTRUCTURE AND ECONOMIC GROWTH: EVIDENCE FROM ASEAN-4 USING PANEL DYNAMIC OLS
ANALYSIS.
Jamilah Mohd Mahyideen - Universiti Teknologi MARA & Normaz Wana Ismail - Universiti Putra Malaysia.
DATE : 12 MARCH 2012 (10.30AM – 12.00PM) SESSION : EDUCATION I
ROOM : PEONY SESSION CHAIR : BALKIS HARIS
(112) KEY PERFORMANCE INDICATORS (KPIs) FOR SCHOOL CLASSROOM FACILITIES KEY PERFORMANCE INDICATORS
(KPIs) FOR SCHOOL CLASSROOM FACILITIES
Nurul Syakima M.Y., Maimunah Sapri, Ibrahim Sipan & Mohd Hafizal Ishak - Universiti Teknologi Malaysia.
(125) ORGANIZATIONAL INFLUENCES IN UNIVERSITY SPIN-OFF FORMATION IN MALAYSIA.
Kamariah Ismail, Wan Zaidi Wan Omar, Azhar Abd Aziz, Khairiah Soehod & Umee Norayuniza Abdul Ghani - Universiti
Teknologi Malaysia.
(165) CAREER SKILLS IN YOUTH CAREER MODULE AMONG ADOLESCENCE IN SECONDARY SCHOOL.
Abdul Hanid Halit - Universiti Malaysia Terengganu.
(171) RELATIONSHIP BETWEEN MENTORING PROGRAM AND ACADEMIC PERFORMANCE: THE MEDIATING EFFECT OF
SELF-EFFICACY.
Azman Ismail & Ahmad Azan Ridzwan – National Defence University of Malaysia,
(183) READING PEDAGOGY FOR CHILDREN WITH AUTISM.
Nora Mislan, Yap Ee Han, Rio Sumarni Shariffudin, Dayang Tiawa Awang Haji Hamid & Lee Ming Foong - Universiti
Teknologi Malaysia.
13

15. DAY ONE (12 MARCH 2012)
CONCURRENT SESSION III (1.30pm – 3.00pm)
DATE : 12 MARCH 2012 (1.30PM – 3.00PM) SESSION : MANAGEMENT III
ROOM : TULIP 1 SESSION CHAIR : DR. FAIZUNIAH PANGGIL
(194) A REVIEW OF THE EFFECT OF BUILDING DESIGN ON MAINTENANCE MANAGEMENT.
Eizzatul ‘Ain Shahidan, Hishamuddin Mohd Ali & Suwaibatul Islamiah Abdullah Sani - Universiti Teknologi Malaysia.
(211) RENEWABLE ENERGY (SOLAR PHOTOVOLTAIC) IN MALAYSIA: IDENTIFICATION OF BARRIERS TO ITS
COMMERCIALIZATION AND GAINING NEW METHOD TO OVERCOME IT.
Melati Ahmad Anuar, Kamariah Ismail, Sa’adah Abd Rahman, Mohd Khairuddin Ramliy, Mir Hossain Sohel, Syed Khurram
Ali Jafri, Wan Zaidi Wan Omar - Universiti Teknologi Malaysia & Nur Faraidah Muhammad Di - Universiti Utara Malaysia.
(247) FACILITY MANAGEMENT COMPETENCIES AND TRAINING REQUIREMENT FOR MALAYSIAN POLYTECHNIC
TRANSFORMATION PLAN.
Mariah Awang, Abd Hakim Mohammed - Universiti Teknologi Malaysia, Normala Abdullah - Politeknik Ibrahim Sultan,
Norazela Hamadan, Fatin Syazwina Abdul Shukor & Nik Mohd Iezuaan Nik Lah - Universiti Teknologi Malaysia.
(251) UNDERSTANDING ACCOUNTING INFORMATION SYSTEMS CONTINUANCE INTENTION AMONG SMEs IN
TERENGGANU, MALAYSIA.
Azwadi Ali, Mohd Shaari Abd Rahman & Wan Nur Syahida Wan Ismail - Universiti Malaysia Terengganu.
(079) THE HIDDEN ECONOMIC VALUE: INTELLECTUAL CAPITAL PERFORMANCE IN INFORMATION COMMUNICATION
TECHNOLOGY FIRMS.
Siti Hajar Asmah Ali - Universiti Teknologi MARA, Adnan Alamasi - Taibah University, Madinah, Kingdom of Saudi Arabia,
Rosmawati Haron - Universiti Teknologi MARA & Muhd Kamil Ibrahim - Taibah University, Madinah, Kingdom of Saudi
Arabia.
DATE : 12 MARCH 2012 (1.30PM – 3.00 PM) SESSION : ENTREPRENEURSHIP II
ROOM : TULIP 2 SESSION CHAIR : ELY SUHAYATI
(168) INTERNAL CONTROL, RISK MANAGEMENT AND FRAUD PREVENTION MEASURES ON SMES: RELIABILITY AND
VALIDITY OF RESEARCH INSTRUMENT.
Jaya Kumar Shanmugam, Azwadi Ali & Mohd Hassan Che Haat - Universiti Malaysia Terengganu.
(172) THE EFFECTS OF DISTRIBUTION CHANNEL INNOVATION AND EFFICIENCY ON INDONESIAN SMALL AND MEDIUM
ENTERPRISE’S PERFORMANCE.
Ferri Kuswantoro - University of Malaya, M. Mohd Rosli – Universiti Malaysia Kelantan & Radiah Abdul Kader - University
of Malaya
(138) UNDERSTANDING BUSINESS PEOPLE: THEIR PERSONALITY AND WORK VALUES ORIENTATION.
Othman Mohd. Yunus, Alwi Shabudin, Abdul Rahman Abdul Rahim & Nur Hamizah Hamzah – Universiti Teknologi MARA.
(176) APPLYING CORPORATE ENTREPRENEURSHIP TO BANK PERFORMANCE IN MALAYSIA.
Rosli Mahmood & Rosni Abd Wahid - Universiti Utara Malaysia.
(202) A CONTEXTUAL APPROACH TO A LEGAL AND INSTITUTIONAL FRAMEWORK TO FINANCING PROBLEMS OF SMES IN
MAURITIUS: THE MAURITIAN SUCCESS (WHAT A YOUNG ENTREPRENEUR MUST KNOW PRIOR TO COMMENCEMENT OF
BUSINESS AND INVESTMENT?).
Rajendra Parsad GUNPUTH - University of Mauritius.
14

16. DATE : 12 MARCH 2012 (1.30PM – 3.00PM) SESSION : FINANCE II
ROOM : TULIP 3 SESSION CHAIR : PROF. DR. KHURSHEED A. BUTT
(250) USING ASSET SECURITIZATION FOR FINANCING GOVERNMENT STAFF HOUSING LOANS IN MALAYSIA.
Rosalan Ali & Mohamad Nizam Jaafar - , Universiti Teknologi Mara.
(302) FINANCIAL PROTECTION FOR LOW INCOME AND POOR.
Noor Ashikin Mohd Rom - Multimedia University, Zuriah Abdul Rahman - University Technology MARA & Nurbani Md
Hassan - Multimedia University
(448) EFFECTS OF EARNING MANAGEMENT AND TAX PLANNING TO EARNING INFORMATION CONTENT OF
MANUFACTURING COMPANIES IN INDONESIA.
Gayatri Rininta Permatasari & Dwi Martani - Universitas Indonesia.
(117) INVESTIGATING “INCENTIVE” FACTORS FOR MALAYSIAN NON-FINANCIAL COMPANIES TO HEDGE.
Balkis Haris & Noryati Ahmad - Universiti Teknologi MARA.
(229) THE STUDY ON UNIT TRUST FROM MANAGEMENT PERSPECTIVE TO GENERATE INCOME: THE MALAYSIA CASE.
Shafiee Md Tarmudi, Siti Farrah Shahwir & Khairunnisa Rahman - Univerisiti Teknologi MARA.
(390) FACTORS INFLUENCING THE ACCEPTANCE OF SAVINGS IN GOLD DINAR: THE CASE OF DEPOK, JAKARTA.
Norizaton Azmin Mohd. Nordin, Abdul Halim Abdul Hamid & Nur Hasyyati - Multimedia University.
DATE : 12 MARCH 2012 (1.30PM – 3.00PM) SESSION : LAW & ETHICS II
ROOM : ORCHID SESSION CHAIR : DR. NORMAZ WANA ISMAIL
(235) REVIEW OF CURRENT NATIONAL ENERGY POLICIES IN MALAYSIA.
M. Reza Faraji Zonooz, Baharuddin Ali, Kamruzzaman Sopian, Omidreza Saadatian & Ahmad Mohd.Yusof - Universiti
Kebangsaan Malaysia.
(252) ORGANIZATIONAL ETHICAL CLIMATE AND INTERPERSONAL DEVIANCE: THE MEDIATING ROLE OF MORAL
DISENGAGEMENT.
Intan Marzita Saidon, Jeremy Galbreath & Alma Whiteley - Curtin University, Perth, Australia
(341) PRINCIPLE OF STRICT COMPLIANCE IN LETTER OF CREDIT: A COMPARATIVE STUDY FROM LEGAL AND SHARIAH
PERSPECTIVE.
Rosmawani Che Hashim - University Of Malaya, Ahmad Azam Othman & Akhtarzaite Abdul Aziz - International Islamic
University Malaysia.
(368) SHOULD THE GOVERNMENT OF INDONESIA CLASSIFY TRADE SECRETS AS ONE OF COLLATERAL FOR SMEs ALSO?.
Irawaty - University of Canberra, Australia.
(426) LITTER REDUCTION: A REVIEW FOR THE TOP THREE BEHAVIORAL ANTECEDENT APPROACHES.
Fatin Syazwina Abdul Shukor, Abdul Hakim Mohammed, Mariah Awang & Suwaibatul Islamiah Abdullah Sani - University
of Technology Malaysia.
15

17. DATE : 12 MARCH 2012 (1.30PM – 3.00PM) SESSION : ISLAMIC TRANSACTION I
ROOM : PEONY SESSION CHAIR : MEMIYANTY ABDUL RAHIM
(067) ISLAMIC BANKING: A TRADE BASED MODEL JUSTIFICATION AND ITS MODE OF FINANCING.
Omar Mahomed Khan - Tshwane University of Technology, South Africa.
(169) ISSUES IN ISLAMIC CAPITAL MARKETS: ISLAMIC BOND/ SUKUK.
Ahcene Lahsasna & Lee Sze Lin – INCEIF, Malaysia.
(201) SUKUK IN MALAYSIAN CAPITAL MARKET.
Noriza Binti Mohd Saad & NorEdi Azhar Binti Mohamad - Universiti Tenaga Nasional.
(273) ROLE OF ZAKAT IN MINIMIZING ECONOMIC INEQUALITIES AMONG MUSLIM: A PRELIMINARY STUDY ON NON
RECIPIENTS OF ZAKAT FUND (NRZF).
Azhana Bt Othman &. Abd Halim Mohd Noor - University Technology MARA.
(263) THE DEMAND DETERMINANTS OF TAKAFUL (ISLAMIC INSURANCE) BY CONVENTIONAL AND ISLAMIC BANKS IN
PAKISTAN.
Sanaullah Ansari & Muhammad Farooq - Shaheed Zulfikar Ali Bhutto Institute of Science & Technology (SZABIST),
Islamabad, Pakistan.
(291) ESTIMATES OF DISTANCE-TO-DEFAULT (dtd) RISK INDICATOR FOR SOVEREIGN SUKUK.
Dr. Nursilah Ahmad - Universiti Sains Islam Malaysia
DAY ONE (12 MARCH 2012)
CONCURRENT SESSION IV (3.30pm – 5.00pm)
DATE : 12 MARCH 2012 (3.30PM – 5.00PM) SESSION : MANAGEMENT IV
ROOM : TULIP 1 SESSION CHAIR : OTHMAN MOHD. YUNUS
(053) INVESTIGATING THE CORRELATION BETWEEN KNOWLEDGE ASSET MANAGEMENT AND ORGANIZATIONAL
PERFORMANCE.
Ayesha Shoukat - The Islamia University of Bahawalpur. Pakistan.
(261) THE ROLE OF TTO’S ORGANIZATIONAL STRUCTURE IN COMMERCIALISING UNIVERSITY IP.
Kamariah Ismail, Umee Nor Ayuniza, Mohd Azrin & Mir Sohel Hussain - Universiti Teknologi Malaysia.
(258) THE INFLUENCE OF MANAGEMENT COMMITMENT AND DATA QUALITY TO THE IMPLEMENTATION OF
ACCOUNTING INFORMATION SYSTEM AND ITS’ IMPLICATION ON ACCOUNTING INFORMATION QUALITY IN PUBLIC
SECTOR: A SURVEY IN BANDUNG AND JAKARTA’S TAXPAYER OFFICES.
Siti Kurnia Rahayu - Universitas Padjadjaran Bandung, Indonesia.
(182) THE RELATIONSHIP BETWEEN MOTIVATING CHANGE, VISION OF THE CHANGE AND REVITALIZATION IN THE
MANAGEMENT OF CHANGE: A CASE STUDY IN A MALAYSIAN PUBLIC FINANCIAL INSTITUTION.
Azahari Jamaludin, Sidi Merican Choi Abdullah, Yasmin Yahya, Mohd Hanafia Huridi & Cordelia Mason – Universiti Kuala
Lumpur.
(416) CHALLENGES IN UNDERTAKING STAKEHOLDER ENGAGEMENT: THE CASE OF LOCAL GOVERNMENT AUTHORITIES.
Zarina Zakaria - University of Malaya
16

18. DATE : 12 MARCH 2012 (3.30PM – 5.00PM) SESSION : ECONOMY II
ROOM : TULIP 2 SESSION CHAIR : IDA ROSNITA ISMAIL
(246) THE DETERMINANTS OF CAPITAL STRUCTURE FOR MALAYSIAN CONSTRUCTION FIRMS.
Rohani Md-Rus & Maslina Samiran - Universiti Utara Malaysia.
(256) BEHAVIOUR AND PERCEPTION OF PROFIT SHARING IN THE NEW ECONOMIC MODEL.
Muhamad Safiih Lola, Nur Hafizah Ramli & Fauziah Abu Hasan - University Malaysia Terengganu.
(217) THE IMPACT OF LABOR COST TOWARDS FOREIGN DIRECT INVESTMENT INFLOWS INTO MALAYSIA FROM EAST
ASIAN REGION.
Nurul Salizawatee Mahpar & Norlida Jaafar - University Teknologi MARA.
(275) EXPENDITURE ANALYSIS OF THE FARM HOUSEHOLD ECONOMY IN MALAY PADDY GROWING VILLAGES.
Rika Terano & Zainalabidin Mohamed - University Putra Malaysia.
(296) ANALYSIS OF AFFECTING FACTORS TO THE REGIONAL GROWTH AND POVERTY RATE IN INDONESIA: APPLYING THE
HETEROGENEOUS REGRESSION.
Dodik Siswantoro & Tien Mulyanthi - Universitas Indonesia.
(090) ROBUST MODELS FOR FORECASTING ESTIMATES OF FERRY SERVICE REVENUE-THE CASE OF MALAYSIA.
K. Jayaraman, Corinna Tan Pei Yin & Hasnah Haron - Universiti Sains Malaysia.
DATE : 12 MARCH 2012 (3.30AM – 5.00PM) SESSION : MARKETING II
ROOM : TULIP 3 SESSION CHAIR : DR SALNIZA MD SALLEH
(411) PERSONAL CHARACTERISTICS AND SITUATIONAL INFLUENCES AFFECTING CONSUMER ADOPTION OF IMPULSE
BUYING BEHAVIOR.
Aisha Moustafa El Meniawy - Ain Shams University, Cairo, Egypt.
(420) CONSUMER WILLINGNESS TO PAY FOR DOMESTIC WATER SERVICES IN KELANTAN.
Mahirah Kamaludin - Universiti Putra Malaysia.
(424) MALAYSIAN FINE DINING RESTAURANTS: PROFILING OF CONSUMERS’ DEMOGRAPHICS AND DINING-OUT
BEHAVIOR AND DETERMINATION OF PURCHASING ORIENTATION VIA DEMOGRAPHIC FEATURES.
Salim Abdul Talib, Rahmat Hashim - Universiti Teknologi MARA, Karuthan Chinna - University of Malaya & Mukesh
Kumar - Universidad Catolica del Peru, Lima.
(441) A QUANTITATIVE APPROACH TO CUSTOMER TARGETING; EVIDENCE FROM IRAN AUTOMOTIVE INDUSTRY.
Hossein Ali Momeni - Islamic Azad University, Iran.
(449) A SURVEY OF MARKET ORIENTATION AND PERFORMANCE WITHIN ASIAN COUNTRIES.
Mahdi Razghandi & Noor Hazarina Hashim - University Technology Malaysia.
(197) FACTORS DETERMINING THE LEVEL OF SATISFACTION EXPERIENCED BY CUSTOMERS WHO VISIT FAMILY-CHAIN
RESTAURANTS.
Rohani Jangga, Norshahniza Sahari & Nora Mohd Basir - Universiti Teknologi MARA.
17

19. DATE : 12 MARCH 2012 (3.30PM – 5.00PM) SESSION : INFORMATION TECHNOLOGY II
ROOM : ORCHID SESSION CHAIR : DR. GUILLERMINA C. VIZCARRA
(222) MORPHOLOGICAL ANALYSIS ON MILENNIAL CONSUMERS ELECTRONIC PAYMENT ACCEPTANCE.
Maznah Wan Omar, Mohd Noor Mohd Ali, Azfahanee Zakaria & Syed Mohammed AlHady - Universiti Teknologi MARA.
(268) AN OVERVIEW OF HOSPITAL INFORMATION SYSTEM (HIS) IMPLEMENTATION IN MALAYSIA.
Nurul Izzatty Ismail & Nor Hazana Abdullah - Universiti Tun Hussein Onn Malaysia.
(338) REPRESENTING THE BUSINESS PERSPECTIVES IN SOFTWARE REQUIREMENT.
Noraini Che Pa, Yusmadi Yah Jusoh & Nor Fazlida Mohd Sani - Universiti Putra Malaysia.
(453) DETERMINANTS OF IT OUTSOURCING IN MALAYSIAN MANUFACTURING FIRMS.
Ching Seng Yap - Universiti Tun Abdul Razak, Yet Mee Lim & Farah Waheeda Jalaludin - Universiti Tunku Abdul Rahman
DATE : 12 MARCH 2012 (3.30PM – 5.00PM) SESSION : HUMAN RESOURCES I
ROOM : PEONY SESSION CHAIR : DR. RUSMAWATI SAID
(120) HOW TO ENGAGE THE NEW AGE EMPLOYEES: A LOOK FROM THE PERSPECTIVE OF BUSINESS AND ECONOMICS
STUDENTS THROUGH JOB SELECTION PREFERENCES.
Guven Ordun & Aysegul Karaeminogullari - Istanbul University, Turkey.
(144) EMPLOYEES’ PERCEPTION ON ENGAGEMENT AND ITS RELATIONSHIP TO HRM PRACTICES.
Khulida Kirana Yahya, Site Nora Isa & Johanim Johari – Universiti Utara Malaysia
(179) KNOWLEDGE MANAGEMENT AND HUMAN CAPITAL BENEFITS: AN EMPIRICAL STUDY.
Birasnav Muthuraj - New York Institute of Technology,Kingdom of Bahrain & S. Rangnekar – Indian Institute of
Technology Roorkee, India.
(234) EFFECTS OF R&D EXPENDITURE ON EMPLOYMENT GROWTH: A DYNAMIC PANEL ANALYSIS.
Rusmawati Said, Aznita Samsi & W.N.W Azman Saini - University Putra Malaysia.
(303) ORGANISATIONAL IMPACT ON EVALUATING TRAINING RETURN ON INVESTMENT.
Thilageswary Krishnakumar - Asia Pacific University, Komathi Munusamy & Priya Nandagopal – Universiti Putra Malaysia.
18

20. DAY TWO (13 MARCH 2012)
CONCURRENT SESSION V (8.30am – 10.00am)
DATE : 13 MARCH 2012 (8.30AM – 10.00AM) SESSION : HUMAN RESOURCES II
ROOM : TULIP 1 SESSION CHAIR : ASSC. PROF. DR KHULIDA KIRANA YAHYA
(329) SKILL PROPORTION IN EDUCATION SECTOR.
Rusmawati Said - Universiti Putra Malaysia, Asmaddy Haris - Universiti Sains Islam Malaysia & Kamarul Hidayah Abdul
Hamid - Universiti Putra Malaysia.
(344) AN INSPECTION OF JOB AND CAREER CONSULTANTS WITHIN THE CONTEXT OF THEIR ATTITUDES TOWARDS
DIVERSITY, DIVERSITY PERFORMANCE, AND EMPATHY SKILLS: ARE THEY SENSITIVE ENOUGH?
Altan Doğan, Ayşegül Karaeminoğulları - Istanbul University, Turkey & Serdar Bozkurt - Yıldız Technical University, Turkey.
(377) A PRELIMINARY STUDY ON THE VALIDITY OF TALENT MANAGEMENT PRACTICES, TALENT BRAND STRATEGY AND
EMPLOYEE VALUE PROPOSITION IN THE MALAYSIAN BANKING INDUSTRY.
Dewi Tajuddin & Roselina Ahmad Saufi - Universiti Malaysia Sabah.
(385) IMPLEMENTING KNOWLEDGE MANAGEMENT: AN EXPLORATORY STUDY IN AN INTERNATIONAL COMPANY.
Subaashnii Suppramaniam, Thilageswary & Igor Kim - University College of Technology and Innovation.
(455) MANPOWER NEEDS ANALYSIS FOR THE FRONT-LINERS IN THE INDONESIA’S BANKING INDUSTRY WITHIN THE
ONLINE BANKING ERA.
Eko Sakapurnama - University of Indonesia.
DATE : 13 MARCH 2012 (8.30AM – 10.00AM) SESSION : ECONOMY III
ROOM : TULIP 2 SESSION CHAIR : DR. MOHD SHAARI ABD RAHMAN
(276) A MAPPING ABOUT ECO-INDUSTRIAL CLUSTERS TERRITORY.
Ioannis E. Nikolaou & Maria Nikolaidou - Democritus University of Thrace, Greece
(300) RETHINKING THE EFFECT OF DEMOCRACY ON MACROECONOMIC PERFORMANCE: SOME THEORITICAL
EXPLORATION BASED ON PUBLIC CHOICE APPROACH AND REVIEW OF INDONESIA’S POLITICAL SYSTEM.
Riandy Laksono - University of Indonesia.
(314) IMPROVING THE USE OF PUBLIC TRANSPORT IN SOUTHEAST ASIAN COUNTRIES: DO TAXES AND OTHER ECONOMIC
INSTRUMENTS PLAY A ROLE?.
Rosiati Ramli, Mohd Rizal Palil, Norul Syuhada Abu Hassan & Ahmad Fariq Mustapha - Universiti Kebangsaan Malaysia.
(318) THE GENERAL MODEL OF MALAYSIAN HOUSEHOLDS HOUSING BUDGET.
Halim Khalid - MNRB Holdings Berhad, Haslifah Hashim, Massita Mohamad - Universiti Teknologi MARA, Kamal Khalid -
Universiti Utara Malaysia & Kamil Khalid - Universiti Tun Hussein Onn Malaysia.
(400) REVITALIZING THE ISSUE, THEORIES AND CONCEPT OF HOUSE PRICE BUBBLES.
Zaemah Zainuddin, Muhamad Nizam Jali - Universiti Utara Malaysia, Christopher Gan & Bert Ward - Lincoln University,
Canterbury, New Zealand.
(198) TAX RATES VS TAX RETURNS – LAFFER CURVE CONCEPT AND THE EFFECT OF MACROECONOMIC VARIABLES ON TAX
RATES.
Sherly George - Multimedia University, Cyberjaya
19

21. DATE : 13 MARCH 2012 (8.30AM – 10.00AM) SESSION : FINANCE III
ROOM : TULIP 3 SESSION CHAIR : SITI KURNIA RAHAYU
(091) LONG-MEMORY AND SHIFTS IN THE RETURNS OF GREEN AND NON-GREEN EXCHANGE-TRADED FUNDS (ETFS)
Jo-Hui Chen & John Francis Diaz - Chung Yuan Christian University Taiwan
(325) THE INFLUENCE OF VOLUNTARY RISK DISCLOSURE ON FIRMS’ MARKET VALUE.
Rina Fadhilah Ismail, Roshayani Arshad & Suaini Othman - Univerisiti Teknologi MARA.
(332) ASSURANCE FUND AS A NEW MECHANISM IN PROTECTING LANDOWNERS IN MALAYSIA.
Siti Radiaton Adawiyah Zakaria & Khadijan Binti Hussin – Universiti Teknologi Malaysia.
(333) MARKET TIMING OF EXECUTIVE STOCK OPTION GRANTING AND EXERCISING: EVIDENCE FROM BURSA MALAYSIA.
Ahmad Ibn Ibrahimy & Rubi Ahmad - University of Malaya.
(069) OWNERSHIP STRUCTURE, CAPITAL REGULATION AND BANK RISK TAKING.
Nora Azureen Abdul Rahman, Nor Hayati Ahmad & Nur Adiana Hiau Abdullah - College of Business, Universiti Utara
Malaysia
(233) EXCHANGE RATE TRANSITION: EFFECT OF EXCHANGE RATE, INLFATION AND OIL PRICE TOWARDS STOCK MARKET.
Nurul Haida Johan, Zuraidah Sipon & Nor’Azurah Md Kamdari - University Teknologi MARA.
DATE : 13 MARCH 2012 (8.30AM – 10.00AM) SESSION : TOURISM I
ROOM : ORCHID SESSION CHAIR : GOODARZ JAVADIAN DEHKORDI
(170) APPLYING AHP APPROACH TO INVESTIGATE THE TOURISM PROMOTION EFFICIENCY.
Wen-Hsiang Laia & Nguyen Quang Vinh - Feng Chia University, Taichung, Taiwan
(340) DESTINATION BRANDING STRATEGIES ON HALAL HOSPITALITY AND ITS EFFECT ON TOURISTS’ INTENTION
TOWARDS MALAYSIA.
Nor Shahrul Nizam Muhamad & Norzaidi Daud - Universiti Teknologi MARA.
(228) TOURIST EVALUATION ON THE FOOD EXPERIENCE IN TOURISM: CASE STUDY IN TERENGGANU.
Izatul Yussof, Azizi Bahauddin & Badaruddin Mohamed - Universiti Sains Malaysia.
(237) HERITAGE AWARENESS AMONG TOUR OPERATORS IN HERITAGE SITES: A CASE STUDY OF RICKSHAW PULLERS IN
MELAKA.
Nurbaidura Salim, Abdul Ghapar Othman - Universiti Sains Malaysia, Badaruddin Mohamed & Hairul Nizam Ismail -
Universiti Teknologi Malaysia.
(110) TOURISTS’ PERCEPTIONS OF MALAYSIA AS A TRAVEL DESTINATION AND THEIR SATISFACTION.
Mahadzirah Mohamad, Ahmad Rusdi Abdullah, Abdul Manan Ali & Nur Izzati Ab. Ghani - Univerisiti Malaysia Terengganu.
20

22. DATE : 13 MARCH 2012 (8.30AM – 10.00AM) SESSION : ACCOUNTING, AUDITING & TAXATION II
ROOM : PEONY SESSION CHAIR : NG HUEY CHYI
(407) TAX PLANNING AND CORPORATE GOVERNANCE.
Nurshamimi Sabli & Rohaya Md Noor - Universiti Teknologi MARA.
(447) THE IMPACT OF LOCAL GOVERNMENTS CHARACTERISTICS TOWARD THEIR AUDIT QUALITY FOR FINANCIAL
REPORTS OF 2008-2009.
Nuraeni & Dwi Martani - Universitas Indonesia.
(262) PERFORMANCE RISK AND CONTROL IN ACCOUNTING SHARED SERVICES.
Aini Aman & Zul Karami Che Musa - Universiti Kebangsaan Malaysia.
(308) CORPORATE RESOURCES AND ENVIRONMENTAL REPORTING PRACTICES IN MALAYSIA.
Roshayani Arshad, Hidayati Omar & Rohana Othman - Universiti Teknologi MARA.
(270) THE INFLUENCE OF THE ACCOUNTING MANAGER KNOWLEDGE AND THE TOP MANAGEMENT SUPPORT TO THE
ACCOUNTING INFORMATION SYSTEM AND IT’S IMPACT ON THE QUALITY OF ACCOUNTING INFORMATION: SURVEY IN
MANAGEMENT INSTITUTION OF ZAKAT IN BANDUNG.
Adeh Ratna Komala - Universitas Padjadjaran Bandung, Indonesia.
(295) MANDATORY AUDIT OF SMALL BUSINESS IN MALAYSIA: OWNERS’ PERSPECTIVES.
Hashanah Ismail & Loh Lee Boon - Universiti Putra Malaysia.
DAY TWO (13 MARCH 2012)
CONCURRENT SESSION VI (10.30am – 12.00pm)
DATE : 13 MARCH 2012 (10.30AM – 12.00PM) SESSION : MANAGEMENT V
ROOM : TULIP 1 SESSION CHAIR : ASSC. PROF DR. BIRASNAV MUTHURAJ
(279) INSTITUTIONALIZING CONTINUOUS IMPROVEMENTS THROUGH USE OF ESTABLISHED PERFORMANCE EXCELLENCE
FRAMEWORKS.
Cdr. Bhushan Dewan – Gwalior Deemed University & Institute of National Importance
(294) THE INFLUENCE OF CORPORATE GOVERNANCE PRACTICES ON THE COMPANY’S FINANCIAL PERFORMANCE
(STUDIES ON THE COMPANIES SURVEYED BY IICG AND LISTED ON THE INDONESIA STOCK EXCHANGE).
Nuryaman - University of Widyatama, Bandung, Indonesia.
(317) WATER BUSINESS -PUBLIC PRIVATE PARTNERSHIP IN RURAL BANGLADESH.
A.K.M.Kamruzzaman, Ilias Said, Omar Osman, M. Fikri Hasmori - Universiti Sains Malaysia & Md.Ekram Hossain - Social
Development Foundation (SDF), Bangladesh.
(349) POST OCCUPANCY EVALUATION PERFORMANCE CRITERIA AND PARAMETERS FOR HOSPITAL BUILDING IN
MALAYSIA.
Noorfariha Dorasol, Izran Sarrazin Mohammad, Abdul Hakim Mohammed, Norazela Hamadan & Nik Mohd Iezuan Nik Lah
- Universiti Teknologi Malaysia.
(248) TEAM FACTORS AND THE MODERATING EFFECT OF TOP MANAGEMENT SUPPORT ON PRODUCT INNOVATION
PERFORMANCE: THE MALAYSIAN EXPERIENCE.
Norsiah Mat – Universiti Utara Malaysia, Muhamad Jantan - Universiti Sains Malaysia, Norazuwa Mat & Ruslan Romli -
Universiti Utara Malaysia
21

23. DATE : 13 MARCH 2012 (10.30 AM – 12.00 PM) SESSION : ENTREPRENEURSHIP III
ROOM : TULIP 2 SESSION CHAIR : ASSC. PROF. DR MOHAMAD ABDULLAH
HEMDI
(266) ENTREPRENEURIAL ORIENTATION AND THE GROWTH OF AGRICULTURE AND AGRO-BASED SMES.
Zaharah Ghazali & Mohd Rohaizad Md Rejab - Universiti Sultan Zainal Abidin.
(286) INTERNALIZATION OR EXTERNALIZATION: WHAT DETERMINES THE MODE OF GOVERNANCE FOR SMALL- AND
MEDIUM-SIZED TECHNOLOGY ENTERPRISES?
Gongming Qian - University of Hong Kong, Lee Li - York University, Canada & Zhengming Qian - Xiamen University, PR
China
(354) ORGANIZATIONAL FACTORS INFLUENCING THE E-COMMERCE ADOPTION BY INDONESIAN SMEs.
Yen Yen Maryeni, Rajesri Govindaraju, Budhi Prihartono & Iman Sudirman - Bandung Institute of Technology
Indonesia.
(370) JIHAD BUSINESS: A CONCEPTUAL PAPER.
Ilhaamie Abdul Ghani Azmi - Universiti Malaya & Yazilmiwati@Hasni Yaacob - Sunway University.
(418) NETWORK RELATIONSHIPS FOR BUSINESS SUSTAINABILITY: A CASE STUDY IN NATIONAL ENTREPRENEURSHIP
DEVELOPMENT.
Hamrila A. Latip & Kosmas X. Smyrnios - RMIT University, Melbourne Australia.
DATE : 13 MARCH 2012 ( 10.30AM – 12.00PM) SESSION : MARKETING III
ROOM : TULIP 3 SESSION CHAIR : ASSOC. PROF. DR. HOSSEIN ALI MOMENI
(244) THE UNDERLYING DIMENSIONS OF RELATIONSHIP MARKETING IN THE MALAYSIAN MOBILE SERVICE SECTOR.
Jamil Bojeia, Alias Radamb & Mimi Liana Abu - Universiti Putra Malaysia
(285) CONSUMERS’ ATTITUDE TOWARDS “MAMAK” FOOD IN MALAYSIA.
Kartina Abu Bakar - Taylor’s University & Abdul Ghani Farinda - University of Malaya.
(304) THE DIRECT EFFECT OF PREDICTOR VARIABLES ON DESTINATION BRAND LOYALTY IN JORDAN.
Abdel Fattah Al-Azzam & Salniza Md Salleh - University Utara Malaysia.
(366) THE ROLE OF HALAL AWARENESS AND HALAL CERTIFICATION IN INFLUENCING NON-MUSLIMS’ PURCHASE
INTENTION.
Yuhanis Abdul Aziz & Chok Nyen Vui - Universiti Putra Malaysia.
(221) THE ROLE OF RELATIONSHIP MARKETING IN BRAND LOYALTY.
Maznah Wan Omar, Mohd Noor Mohd Ali - Universiti Teknologi MARA, Marhana Mohamed Anuar - Universiti Malaysia
Terengganu & Mohamad Abdullah Hemdi - Universiti Teknologi MARA.
(189) THE EFFECT OF CAUSE-RELATED MARKETING ON CONSUMERS’ LOYALTY.
Marhana Mohamed Anuar - Universiti Malaysia Terengganu & Maznah Wan Omar - Universiti Teknologi MARA.
22

24. DATE : 13 MARCH 2012 (10.30AM – 12.00PM) SESSION : ORGANIZATIONAL BEHAVIOR I
ROOM : ORCHID SESSION CHAIR : ASSC. PROF. DR MAZNAH WAN OMAR
(085) DOES EMPLOYEES’ BRAND KNOWLEDGE INFLUENCE THEIR BRAND CITIZENSHIP BEHAVIOR? : THE MEDIATING ROLE
OF BRAND COMMITMENT.
Hasnizam Shaari, Salniza Md.Salleh & Zolkafli Hussin - Universiti Utara Malaysia.
(192) LEADERSHIP STYLES, ORGANIZATIONAL CULTURE & PERCEIVED PERFORMANCE IN SERVICE SECTOR: AN EMPIRICAL
ASSESSMENT.
Nazir A Nazir, Mushtaq A Lone, Parveez A Shah & Syed Mohammad Azeem - University of Kashmir, India.
(213) DEVELOPING MODEL OF TRANSFORMATIONAL LEADERSHIP AND ORGANIZATIONAL COMMITMENT IN HOMESTAY
PROGRAMME.
Yusnita Yusof, Wan Abd Aziz Wan Mohd Amin, Mohd Shaladdin Muda & Yahaya Ibrahim - Universiti Malaysia
Terengganu.
(226) THE COMPANY’S SPIRITUALITY ENHANCES EMPLOYEES’ ETHICAL BEHAVIOR: REALITY OR MYTHS?
Norazamina Mohamed & Azizah Abdullah - University Technology MARA.
(347) JOB SATISFACTION AND TURNOVER INTENTION: WHICH FACTOR IS MORE DOMINANT? IS IT DEMOGRAPHIC OR JOB
CHARACTERISTIC? EVIDENCE FROM MALAYSIAN PRIVATE COMPANIES.
Cristina G. Gallato, Ari Warokka - Universiti Utara Malaysia & Sumathi Ganesan - Business Practitioner.
(227) RELATIONSHIP BETWEEN EMPLOYEE-ORIENTED LEADERSHIP CHARACTERISTICS AND PROJECT SUCCESS.
Noraini Misran, Ahmad Othman & Kamisah Kormin - Universiti Malaysia Pahang.
DATE : 13 MARCH 2012 (10.30AM – 12.00PM) SESSION : ISLAMIC TRANSACTION II
ROOM : PEONY SESSION CHAIR : HASHANAH ISMAIL
(292) THE POSSIBLE IMPACTS OF BASEL III LIQUIDITY REGULATIONS ON ISLAMIC INTERBANK MONEY MARKET OF
MALAYSIA, AND POLICY SUGGESTIONS.
Dongcheol (Kevin) Yang - The Export-Import Bank of Korea.
(323) ATTRIBUTES OF SOUND SHARIAH CORPORATE GOVERNANCE CRITERIA FROM INVESTOR PERSPECTIVE.
Memiyanty Abdul Rahim, Mohd Sirajuddin Siswadi Putera Mohamed Shith & Muhamad Rahimi Osman - Universiti
Teknologi MARA.
(362) EMBRACING MICROFINANCE : PROPOSED COLLABORATION BETWEEN ZAKAT INSTITUTION AND MICROFINANCE
INSTITUTIONS.
Nurbani Md. Hassan - Multimedia University, Dr. Abd Halim Mohd Nor - Zakat Research Institute of Malaysia (UiTM) &
Noor Ashikin Mohd Rom - Multimedia University.
(382) ISSUES AND CHALLENGES OF SHARI’AH AUDIT IN ISLAMIC FINANCIAL INSTITUTIONS: A CONTEMPORARY VIEW.
Hisham Yaacob - Universiti Brunei Darussalam
(388) ISLAMIC BANKING EFFICIENCY: A DEA APPROACH.
Noor Saliza Zainal & Mahadzir Ismail - Universiti Teknologi MARA.
(283) ANALYSIS OF ZAKAT ON INCOME PAYERS PREFERENCE IN INDONESIA (POTENCY OF DOUBLE ZAKAT).
Hanna Siska & Dodik Siswantoro - Universitas Indonesia
23

25. DAY TWO (13 MARCH 2012)
CONCURRENT SESSION VII (1.30pm – 3.00pm)
DATE : 13 MARCH 2012 (1.30PM – 3.00PM) SESSION : HUMAN RESOURCES III
ROOM : TULIP 1 SESSION CHAIR : PROF. DR. ROSALAN ALI
(328) THE INFLUENCE OF OLD BOYS’ NETWORK, GLASS CEILING PHENOMENON AND WORK-LIFE BALANCE TOWARD
WOMEN’S CAREER DEVELOPMENT.
Nor Fadzliana Ghazali, Norzuwana Sumarjan & Chemah Tamby Chik - Universiti Teknologi MARA.
(359) EVALUATING THE EFFECTIVENESS OF A TRAINING PROGRAM USING THE FOUR LEVEL KIRKPATRICK MODEL: A CASE
STUDY OF THE BANKING SECTOR IN MALAYSIA.
Rosmah Mohamed - Open University Malaysia & Arni Ariyani Sarlis Alias - Central Bank of Malaysia.
(391) OCCUPATIONAL STRESS IN TAXI (THREE WHEELERS) DRIVERS: WITH SPECIAL REFERENCE TO COLOMBO DISTRICT IN
SRI LANKA.
W.R.P.K. Fernando & V.K.N. Gamini - Rajarata University of Sri Lanka.
(454) UNDERSTANDING THE INFLUENCE OF HUMAN RESOURCE MANAGEMENT PRACTICES ON INTENTION TO STAY:
EVIDENCE FROM MALAYSIA.
Johanim Johari, Khulida Kirana Yahya & Mohamad Nassruddin Ahmad - University Utara Malaysia.
(437) THE EFFECT OF HUMAN CAPITAL INEQUALITY ON INCOME INEQUALITY IN DEVELOPING COUNTRIES
Suraya Mahmood - University Utara Malaysia, Zaleha Mohd Noor & Siong Hook Law - University Putra Malaysia
DATE : 13 MARCH 2012 (1.30PM – 3.00PM) SESSION : ECONOMY IV
ROOM : TULIP 2 SESSION CHAIR : DR. ILHAAMIE ABDUL GHANI AZMI
(326) THE IMPACT OF MALAYSIAN INDUSTRIAL ENERGY USE ON CARBON DIOXIDE EMISSIONS.
Norlaila Abdullah Chik & Khalid Abdul Rahim - University Putra Malaysia.
(358) SECTORAL FOREIGN AID AND INCOME INEQUALITY.
Ruhaida Saidon - Universiti Utara Malaysia & Zulkornain Yusop, Normaz Wana Ismail & Law Siong Hook - Universiti Putra
Malaysia.
(375) THE COMPONENTS OF MULTIPLIER IN MULTIPLICAND - MULTIPLIER-APPROACH.
Massita Mohamad, Haslifah Hashim Halim Khalid - Universiti Teknologi MARA & Halim Khalid - MNRB Holdings Berhad
(401) JOINT IMPACT OF INVESTMENT (PUBLIC AND PRIVATE) ON THE ECONOMIC GROWTH OF PAKISTAN: (CO-
INTEGRATION APPROACH).
Goher Fatima - College of Liberal Arts and Sciences, Pakistan.
(277) ECONOMIC DEVELOPMENT AND GLOBALIZATION IN DEVELOPING COUNTRIES: THE CASE OF THE EAST LONDON
INDUSTRIAL DEVELOPMENT ZONE IN SOUTH AFRICA.
Sithembele Marawu - Cape Peninsula University of Technology, Cape Town.
(413) GAP ANALYSIS AND SOSIO ECONOMICS CHARACTERISTICS OF UMRAH REPEAT VISITORS IN MALAYSIA.
Dr. Norailis Ab Wahab & Nursilah Ahmad - Universiti Sains Islam Malaysia
24

26. DATE : 13 MARCH 2012 (1.30PM – 3.00PM) SESSION : MARKETING IV
ROOM : TULIP 3 SESSION CHAIR : ASSOC. PROF. DR. ROSHAYANI ARSHAD
(367) CONSUMER’S PERCEPTION ON HOTEL’S WEBSITE FROM SENSORY MARKETING PERSPECTIVES.
Suria Sulaiman - Universiti Teknologi MARA, Mahmod Sabri Haron - Universiti Sains Malaysia, Chemah Tamby Chik &
Norzuwana Sumarjan - Universiti Teknologi MARA.
(215) AN INVESTIGATION OF THE RELATIONSHIP BETWEEN CUSTOMERS’ PERCEPTIONS OF INTERNET RETAIL SERVICE
QUALITY, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AMONGST UNIVERSITY STUDENTS.
Adila Sosianika - Politeknik Negeri Bandung, Indonesia.
(238) INTEGRATING BRAND PERCEPTION, CULTURE DIMENSION AND SOCIAL INFLUENCE IN PREDICTING PURCHASE
INTENTION IN LUXURY BRAND MARKET.
Fauziah Sheikh Ahmad, Ali Ihtiyar, Wu Jing & Mohd Hassan Mohd Osman - Universiti Teknologi Malaysia.
(241) COUNTRY OF ORIGIN: A STUDY OVER PERSPECTIVE OF INTRINSIC AND EXTRINSIC CUES ON CONSUMERS`
PURCHASE DECISION.
Goodarz Javadian Dehkordi, Samin Rezvani & Ghazaleh Shenyari - Multimedia University Cyberjaya, Malaysia.
(190) INFLUENCE OF GENDERS ON ONLINE SHOPPING WEBSITE PREFERENCES.
Siti Farrah Shahwir, Shafiee Md Tarmudi & Noorita Muhammad - Universiti Teknologi MARA.
(456) CUSTOMER SATISFACTION LEVELS OF SERVICE QUALITY AT AR-RAHNU, KELANTAN.
Azizah Othman, Norashidah Hashim & Syahrina Abdullah - Universiti Utara Malaysia.
DATE : 13 MARCH 2012 (1.30PM – 3.00PM) SESSION : ORGANIZATIONAL BEHAVIOR II
ROOM : ORCHID SESSION CHAIR : PROF. DR. CRISTINA G. GALLATO
(289) WORK VALUES AND JOB COMMITMENT OF THE NON-TEACHING PERSONNEL.
Guillermina C. Vizcarra - Trinity University of Asia, Philippines.
(306) LEADERSHIP AND HOSPITAL SERVICE QUALITY.
Ina Ratnamiasih, Rajesri Govindaraju, Budhi Prihartono & Iman Sudirman - Institut Teknologi Bandung (ITB)
Indonesia.
(313) ASSESSING THE ORGANIZATIONAL CLIMATE TOWARDS DEVELOPING INNOVATIVE WORK BEHAVIOR: A LITERATURE
REVIEW.
Bari’ah Dzulkifli & Haris Md.Noor - Universiti Tun Hussein Onn Malaysia
(319) SUBSTITUTES FOR LEADERSHIP AND THEIR MODERATING EFFECTS ON THE RELATIONSHIP BETWEEN LEADERSHIP
STYLES AND FOLLOWERS’ OUTCOMES.
Wan Khairuzzaman Wan Ismail, Siti Zaleha Abdul Rasid - University Teknologi Malaysia & Ghulam Hussain - COMSATS
Institute of Information Technology.
(346) MANAGING WORK-FAMILY CONFLICT FOR ORGANIZATIONAL EFFECTIVENESS: EVIDENCE FROM INDONESIA AND
MALAYSIA.
Ari Warokka - Universiti Utara Malaysia & Anisah Amelia - Business Owner, Indonesia.
(231) EMOTIONAL INTELLIGENCE AS A FACTOR INFLUENCING MANAGERS’ DIVERSITY BEHAVIOR DURING DIVERSITY
IMPLEMENTATION.
Faizuniah Pangil & Dinah Razad Yahya - Universiti Utara Malaysia
25

27. DATE : 13 MARCH 2012 (1.30PM – 3.00PM) SESSION : EDUCATION II
ROOM : PEONY SESSION CHAIR : DR. KAMARIAH ISMAIL
(307) SYSTEMATIC DESENSITIZATION AND EMOTIVE IMAGERY FOR SEPARATION ANXIETY DISORDER.
Nurwina Akmal Anuar, Abdul Hafidz Haji Omar, Nora Mislan & Dayang Hajah Tiawa Awang Haji Hamid - Universiti
Teknologi Malaysia.
(321) SELF-EMPLOYMENT: PERCEPTION AMONG DEAF STUDENTS IN MALAYSIA HIGHER EDUCATION THROUGH
WORKPLACE EXPERIENCES.
Siti Suhaila Samian & Yahya Buntat - University Teknologi Malaysia.
(360) DISPARITY IN EDUCATION: EVIDENCE FROM MALAYSIA.
Zunika Mohamed - Prime Minister's Department, Malaysia & Rusmawati Said - Universiti Putra Malaysia.
(383) BUSINESS RESEARCH METHODS FOR TEACHING BUSINESS EDUCATION AT UNDER GRADUATE LEVEL IN PUNE
METROPOLIS, MAHARASHTRA STATE, INDIA.
S.R.Kandalgaonkar - Symbiosis International University.
(410) MODEL OF RELEVANT ENTREPRENEURSHIP EDUCATION IN EMERGING MARKETS.
Satya P Chattopadhyay - , University of Scranton, USA.
(220) THE EMBEDMENT OF SOFT SKILLS IN REAL ESTATE PROGRAM VIA COURSEWORK.
Wilson Rangga Anthony Jiram, B. Ahmad Ariffian & Abu Zarin H. - Universiti Teknologi Malaysia.
DAY TWO (13 MARCH 2012)
CONCURRENT SESSION VIII (3.30pm – 5.00pm)
DATE : 13 MARCH 2012 (3.30PM – 5.00PM) SESSION : MANAGEMENT VI
ROOM : TULIP 1 SESSION CHAIR : DR. AZHAR BAISAKALOVA
(351) RISK MANAGEMENT, PERFORMANCE MEASUREMENT AND ORGANIZATIONAL PERFORMANCE: A CONCEPTUAL
FRAMEWORK.
Siti Zaleha Abdul Rasid, Nargess Golshan, Wan Khairuzzaman Wan Ismail & Fauziah Sheikh Ahmad - Universiti Teknologi
Malaysia.
(361) GEOGRAPHIC INFORMATION SYSTEM AS SPATIAL DECISION SUPPORT SYSTEM FOR BUSINESS.
Norazela Hamadan & Abd Hakim Mohammmed - Universiti Teknologi Malaysia,
(373) A NEW PERSPECTIVE ON MODELING OF AIRLINE PERFORMANCE.
Hashem Salarzadeh Jenatabadi & Noor Azina Ismail - University of Malaya.
(381) PROJECT MANAGEMENT: SHOULD LAWYERS LEARN IT?
Wan Mohd Hirwani Wan Hussain - Universiti Kebangsaan Malaysia, Che Rosmawati Che Mohd Zain - Universiti Putra
Malaysia, Mohd Nizam Ab Rahman - Universiti Kebangsaan Malaysia, Ahmad Rasdan Ismail - University Malaysia Pahang
& Noor Inayah Yaakub - Universiti Kebangsaan Malaysia.
(395) QUALITY CONTROL SOFTWARE FOR MANAGERS.
Abdul Talib Bon & Muhammad An’nur Basiron - Universiti Tun Hussein Onn Malaysia.
(422) IDENTIFYING THE KEY COMPETENCIES OF THE ADMINISTRATIVE STAFF: A CASE STUDY AT EAGLE UNIVERSITY,
MALAYSIA.
Siti Rohaida Mohamed Zainal & Noor Hazlina Ahmad - Universiti Sains Malaysia
26

28. DATE : 13 MARCH 2012 (3.30PM – 5.00PM) SESSION : ENTREPRENEURSHIP IV
ROOM : TULIP 2 SESSION CHAIR : ASSOC. PROF. DR. K. JAYARAMAN
(057) CHALLENGES FACED BY MUSLIM WOMEN ENTREPRENEURS: THE MALAYSIAN CONTEXT.
Marhaini Ibrahim & Cordelia Mason - Universiti Kuala Lumpur, Malaysia.
(089) ENTREPRENEURIAL TRAITS’ AND BEHAVIOURS AMONG MALAY RURAL BUSINESSWOMEN FROM THE DISTRICT OF
PENDANG, KEDAH, MALAYSIA.
Rohana Yusof - Universiti Utara Malaysia
(336) CORPORATE ENTREPRENEURSHIP: THE PATH TO SUSTAINABLE DEVELOPMENT AND LEADING INNOVATION.
Meera Eeswaran & Gunaseelan Kannan - Asia Pacific University College of Technology and Innovation (UCTI)
(216) ENTREPRENEURSHIP ORIENTATION AND MALAYSIAN STATE-OWNED ENTERPRISES: THE MANAGEMENT
CHALLENGES.
Ahmad Raflis Che Omar - University of Malaya, Mohd Rosli Mohamad - University Malaysia Kelantan & Radiah Abdul
Kader - University of Malaya
(196) ENTREPRENEURIAL COMPETENCIES AND SUSTAINABILITY OF MALAYSIAN SMALL MEDIUM ENTERPRISES (SMES).
Zaleha Mohamad, Yahaya Ibrahim, Mohd Shaladdin Muda & Safiek Moklis - Universiti Malaysia Terengganu.
DATE : 13 MARCH 2012 (3.30PM – 5.00PM) SESSION : MARKETING V
ROOM : TULIP 3 SESSION CHAIR : HANNA SISKA
(257) FACTORS OF FOOD DIMENSION AFFECTING CUSTOMER SATISFACTION IN FAMILY RESTAURANTS.
Norshahniza Sahari, Nora Mohd Basir & Rohani Jangga - Universiti Teknologi MARA
(278) - IDENTIFYING AND MANAGING THE DIMENSIONS OF RELATIONSHIP MARKETING FOR THE FOODSERVICE
INDUSTRY.
Firdaus Abdullah & Agnes Kanyan - Universiti Teknologi MARA.
(282) ASSESSING THE SOCIAL WELFARE IMPACT OF THE RETAIL PRICE REGULATION IN THE KOREAN POWER MARKET.
Hyunsook Kim, Jungin Lee & Sujin Lee - Soongsil University, South Korea.
(408) FACTORS AFFECTING THE PURCHASE OF LOCAL BEVERAGE PRODUCT.
Noorita Mohammad, Mariam Setapa & Khairunnisa Rahman - Univerisiti Teknologi MARA Univerisiti Teknologi MARA.
(431) RELATIONSHIP MARKETING: META-ANALYSIS OF DEVELOPMENT AND METHODOLOGY CLASSIFICATION.
Yudi Sutarso - STIE Perbanas Surabaya, Indonesia.
(287) SURVEY ON CORPORATE SOCIAL RESPONSIBILITY IN KAZAKHSTAN.
Azhar Baisakalova - Kazakhstan Institute of Management,Economics and Strategic Research (KIMEP), Kazakhstan.
27

29. DATE : 13 MARCH 2012 (3.30PM – 5.00PM) SESSION : ORGANIZATIONAL BEHAVIOR III
ROOM : ORCHID SESSION CHAIR : DR. ROSMAH MOHAMED
(348) ORGANIZATIONAL JUSTICE IN PERFORMANCE APPRAISAL SYSTEM: ITS EFFECTS ON PERFORMANCE APPRAISAL
SATISFACTION AND WORK PERFORMANCE.
Cristina G. Gallato, Ari Warokka - Universiti Utara Malaysia & Thamendren Moorthy - Business Practitioner.
(355) A MODERATING AFFECT OF LEADERSHIP ON A SUCCESS OF ENTERPRISE–WIDE RISK MANAGEMENT PRACTICES.
Norlida Abdul Manab - Universiti Utara Malaysia & Isahak Kassim - Universiti Teknologi MARA.
(269) JOB SATISFACTION AND TURNOVER INTENTION AMONG NURSES: THE MEDIATING ROLE OF MORAL OBLIGATION.
Khatijah Omar - Universiti Malaysia Terengganu, Abdul Halim Abdul Majid & Husna Johari - Universiti Utara Malaysia.
(327) PERSONALITY TRAITS AND ORGANIZATIONAL COMMITMENT: EMPLOYEES’ PERSPECTIVES.
Mohd Taufik Zimri@Zamri, Norzuwana Sumarjan & Suria Sulaiman - Universiti Teknologi MARA.
(433) THE EFFECT OF ORGANIZATIONAL JUSTICE AND ORGANIZATIONAL TRUST ON HOTEL EMPLOYEES TURNOVER
INTENTIONS.
Mohamad Abdullah Hemdi, Maznah Wan Omar & Azila Azmi - Universiti Teknologi MARA.
(452) FACTORS CONTRIBUTING TO WORKPLACE VIOLENCE: A STUDY IN THE FLEET SUPPLY DEPOTS IN MALAYSIA.
Nor Azimah Chew Abdullah & Anizan Bin Ali - Universiti Utara Malaysia.
28

30. CALL FOR PAPER
2nd INTERNATIONAL CONFERENCE ON MANAGEMENT (2nd ICM 2012)
DATE: 11-12 June 2012
VENUE: Holiday Villa Beach Resort and Spa, Langkawi Kedah, Malaysia
ISBN PROCEEDING: -
Website: http://www.internationalconference.com.my
Submit Papers to: icm@internationalconference.com.my
ABSTRACT SUBMISSION DEADLINE: 6 April 2012
NOTIFICATION OF ABSTRACT ACCEPTANCE: 20 April 2012
FULL PAPER SUBMISSION DEADLINE: 4 May 2012
FINAL PAPER DUE: 11 May 2012
2nd International Conference on Management (2nd ICM 2012) is a traditional conference for
scholars of management studies, welcoming participants from around the world, with broad and
diverse research interests. Among the many topics related to management, the special focus of
2nd ICM 2012 is on Social Responsibility, Professional Ethics and Management. Issues of ethical
management, social and environmental sustainability and cohesion of organizations, fair
remuneration of workers and management have become prominent during the recent financial
crises.
The aim of the conference is to present and discuss research that contributes to the sharing of
new theoretical, methodological and empirical knowledge, and to better understanding of
management practices, in particular in the field of social responsibility and ethics in
management. Papers related to issues of intercultural dialogue and management in multicultural
societies is thus welcome. This conference is sponsored by Global Research Agency.
A. THEME-MAJOR FIELD OF RESEARCH
Contributions from various areas of management are welcome; also scholars in other disciplines
offering new perspectives on the conference theme are encouraged to participate. The
conference will focus on the following topics:
1. Business Administration, Organization, and Marketing
2. Creativity, Innovation, and Technology
3. Knowledge Management, Human Resources, Education
4. Small Business and Entrepreneurship
5. E-business and Information Technology
6. Social Issues in Management
7. Sustainable Development
8. Ethics in Business, Government and NGOs
9. Ethical Issues in Particular Sectors (e.g. Health, Agriculture, Environment)
10. Management in Multicultural Society
11. Development Priorities in the Mediterranean Region
12. Economic, Financial and Legal Issues is Management
13. Research Methods
29

31. 14. Conceptual and Theoretical Aspects of Management,
15. Management in Emerging Economies,
16. Management Environment and Support,
17. Small Business Management,
18. Socio-behavioral, Cognitive, and Cultural Analysis of Management
19. Managing Organization
20. Leadership
21. Any other related areas pertaining to any issue which is related to management aspects such
as finance, accounting, human resource, legal, information technology and religious perspectives.
B. REFEREED CONFERENCE PROCEEDINGS
All accepted papers will be published in the refereed conference proceedings with ISBN and will
be published electronically via a website, namely, www.internationalconference.com.my which
also contains proceedings of previous conferences.
Potential papers have an opportunity to be published in the Journal of Global Management
(terms and condition apply). The journal is listed under Business Source Complete EBSCOHOST
database.
C. CONFERENCE LUNCH AND DINNER
You will have several feedings such as morning and after-noon break-foods, buffet lunch and
conference dinner. We welcome you to this international gathering of academics and
researchers from many countries of the world.
D. PAPER SUBMISSION
Format for Paper Submissions
* Please, submit your full papers in MS WORD format
* Length limit: approximately 5000 words for text or 25 pages, excluding abstract, diagrams
tables and references
* The first page should contain in the following order:
o Title
o Name(s)
o Institutional affiliation(s)
o Abstract
o Keywords
* The beginning of the paper with the instruction
* The final section will be the references in APA style
Please use the address: icm@internationalconference.com.my to submit your paper.
We look forwards to meeting you at the conference.
30

32. CONFERENCE MASTER RESOURCES (SA0162468-A)
Website: www.internationalconference.com.my
Email: info@internationalconference.com.my
No 33-2 Jalan 9/9C, Seksyen 9,
43650 Bandar Baru Bangi,
Selangor, Malaysia.
Phone: +6013-3631355, Fax: +603-89221020
31

33. GLOBAL RESEARCH AGENCY
www.globalresearch.com.my
JOURNAL PUBLICATION
Global Research Agency published double blind; peer refereed academic journals that contain
the latest scientific research findings in their field. Author/s from various field are invited to
publish their research in the following journal.
The publication of each article are subject to the submission fee of USD150 (Southeast Asia
countries) or USD200 (other countries) and must be revised as comments by the reviewer within
the deadline. For detail can be found in the website: www.globalresearch.com.my
JOURNAL OF GLOBAL BUSINESS AND ECONOMICS
editor@globalresearch.com.my
JOURNAL OF GLOBAL BUSINESS AND ECONOMICS
editor@globalresearch.com.my
JOURNAL OF GLOBAL BUSINESS AND ECONOMICS
editor@globalresearch.com.my
ASIA PACIFIC JOURNAL OF OPERATIONS MANAGEMENT
editor@globalresearch.com.my
All journals are also available at:
EBSCO Publishing Company (Business Source Complete)
http://ebscohost.com
Global Research Agency Database
http://www.globalresearch.com.my
EconPapers (RePec)
http://econpapers.repec.org
32

34. NOTES
33