SlideShare una empresa de Scribd logo
1 de 14
Crowdsourced Business
                                                          Presentation Design Service


Pricing Curves
Collection of Diagrams



This document is a collection of diagrams illustrating various pricing curves and
pricing concepts, including supply-demand curve, price-revenue curve, breakeven
curve, market skimming, market penetration, and product adoption lifecycle curve



ORIGINAL PROJECT DETAILS                                            October 15, 2012
http://pptlab.com/presentation?pid=3
PPT Lab (www.pptlab.com) is the only crowdsourced
                                             presentation design service. Get consulting-quality
                                             presentations at a fraction of the cost!
www.PPTLab.com
support@pptlab.com                           Each month, we will create well over 50 slides of for our members.
                                             As a member, you will drive what business slides we create by
                                             submitting your own presentation projects to our team. All
                                             presentations will be created by a team of management
                                             consultants and follow the Consulting Presentation Framework.

PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service                                  2
Contents



     Supply Demand Curves


     Product Adoption Lifecycle Curves


     Price-Revenue Curve


     Breakeven Curve


     Price Curves – Market Skimming


     Price Curves – Market Penetration




PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service   3
Insert Headline
Supply Demand Curve
                                   D1      D2
                     Price                                                        S




                       P2

                       P1




                                                               Q1       Q2     Quantity




                                                           Insert Bumper.

Source:

PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service              4
Insert Headline
Supply Demand Curve
                                                                               S1       S2
                     Price
                                      D




                       P1

                       P2




                                                    Q1         Q2                   Quantity




                                                           Insert Bumper.

Source:

PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service                   5
Insert Headline
Price-Revenue Curve

                                                                               Maximum
                                                                               Sales
                   $1000                                                                        $250M

                    $900
                    $800                                                                        $200M

                    $700

                    $600                                                       Optimal          $150M
                                                                               Price Point
          Price     $500                                                                                Revenue

                    $400                                                                        $100M

                    $300
                                                                                  Lower
                                                  Higher Margins                 Margins        $50M
                    $200

                    $100


                           0%            20%          40%            60%        80%          100%

                                                    % of Potential Buyers



                                                            Insert Bumper.

Source:

PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service                                      6
Insert Headline
Price-Revenue Curve (Alternate)

                                                                               Revenue:
                                                                               $250M
                   $1000                                                                     $250M

                    $900
                    $800                                                                     $200M

                    $700

                    $600                                                                     $150M
                                                                               Price:
          Price     $500                                                       $4.5K                 Revenue

                    $400                                                                     $100M

                    $300

                    $200                                                                     $50M

                    $100


                           0%            20%          40%            60%       80%        100%

                                                    % of Potential Buyers



                                                            Insert Bumper.

Source:

PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service                                   7
Insert Headline
Breakeven Curve
                                                                                                   Total Sales
                  Price/
                   Cost


                                                                                                   Total Cost

                                                                          Breakeven
                                                                            Point


                                                                                                      Variable Costs




                                                     Loss                             Profit          Fixed Costs




                                                                                               Quantity



                                                           Insert Bumper.

Source:

PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service                                           8
Insert Headline
Production Adoption Lifecycle (No Chasm)

            Sales
          Revenue




                    Early Adopters                   Early Majority            Late Majority   Laggards

                                                                                                          Time



                                                           Insert Bumper.

Source:

PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service                                     9
Insert Headline
Production Adoption Lifecycle (Crossing the Chasm)

            Sales
                                     Chasm:
          Revenue
                                     Jump from 20% of
                                     the market to 80%
                                     of buyers




                    Early Adopters      Chasm        Early Majority            Late Majority   Laggards

                                                                                                          Time



                                                           Insert Bumper.

Source:

PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service                                     10
Insert Headline
Price Curve – Market Skimming

            Price
                                                                      To maintain or increase,
                                                                      release enhancements/
    Introduce product or service
                                                                    improvements to the product
    at high price point to capture
                                                                             or service
    the non price sensitive Early
               Adopters




                                                      Price will begin to drop for the
                                                       original product of service a
                                                       the market becomes more
                                                        saturated and competitive




                       Early Adopters   Chasm        Early Majority             Late Majority     Laggards

                                                                                                             Time



                                                           Insert Bumper.

Source:

PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service                                        11
Insert Headline
Price Curve – Market Penetration

           Price




                          Price low to penetrate the
                         market with intent of quickly                                     Price will begin to drop for the
                            crossing the “chasm”                                            original product of service a
                                                                                            the market becomes more
                                                                                             saturated and competitive




                    Early Adopters        Chasm          Early Majority        Late Majority                 Laggards

                                                                                                                              Time



                                                              Insert Bumper.

Source:

PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service                                                         12
Insert Headline
Price Curve – Market Penetration

           Price

                                                  To cross the chasm by
                                                 increasing the price, the
                                                product or service must be
                                               continuously improved upon




               Price low to penetrate the
              market with intent of quickly
                 reaching the “chasm”




                     Early Adopters           Chasm        Early Majority      Late Majority   Laggards




                                                                 Insert Bumper.

Source:

PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service                              13
PPT Lab (www.pptlab.com) is the only crowdsourced
                                             presentation design service. Get consulting-quality
                                             presentations at a fraction of the cost!
www.PPTLab.com
support@pptlab.com                           Each month, we will create well over 50 slides of for our members.
                                             As a member, you will drive what business slides we create by
                                             submitting your own presentation projects to our team. All
                                             presentations will be created by a team of management
                                             consultants and follow the Consulting Presentation Framework.

PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service                                  14

Más contenido relacionado

Similar a Pricing Curves Diagrams

Analyst call presentation on etsy workday quora july 18 2012
Analyst call presentation on etsy workday quora july 18 2012Analyst call presentation on etsy workday quora july 18 2012
Analyst call presentation on etsy workday quora july 18 2012
Kris Tuttle
 
Cloudscaling Cloud Connect 2011 Keynote Randybias Final4 110325165551 Phpapp02
Cloudscaling Cloud Connect 2011 Keynote Randybias Final4 110325165551 Phpapp02Cloudscaling Cloud Connect 2011 Keynote Randybias Final4 110325165551 Phpapp02
Cloudscaling Cloud Connect 2011 Keynote Randybias Final4 110325165551 Phpapp02
Andrés Cabezas Loría
 
Rubicon Project Networks
Rubicon Project NetworksRubicon Project Networks
Rubicon Project Networks
DM2EVENTS
 
The reseach of incubation center in silicon valley
The reseach of incubation center in silicon valleyThe reseach of incubation center in silicon valley
The reseach of incubation center in silicon valley
Naoya Muto
 
Apresentacao ideiasnet english_20070823v1
Apresentacao ideiasnet english_20070823v1Apresentacao ideiasnet english_20070823v1
Apresentacao ideiasnet english_20070823v1
ideiasnet
 
The new era_of_printing_and_publishing
The new era_of_printing_and_publishingThe new era_of_printing_and_publishing
The new era_of_printing_and_publishing
QuestexConf
 
Apresentacao ideiasnetenglish 20070410v1
Apresentacao ideiasnetenglish 20070410v1Apresentacao ideiasnetenglish 20070410v1
Apresentacao ideiasnetenglish 20070410v1
ideiasnet
 
Atm Sales Enablement Presentation 100609
Atm Sales Enablement Presentation 100609Atm Sales Enablement Presentation 100609
Atm Sales Enablement Presentation 100609
pcasini
 

Similar a Pricing Curves Diagrams (20)

Analyst call presentation on etsy workday quora july 18 2012
Analyst call presentation on etsy workday quora july 18 2012Analyst call presentation on etsy workday quora july 18 2012
Analyst call presentation on etsy workday quora july 18 2012
 
Enterprise Cloud Myth(s)
Enterprise Cloud Myth(s)Enterprise Cloud Myth(s)
Enterprise Cloud Myth(s)
 
Cloudscaling Cloud Connect 2011 Keynote Randybias Final4 110325165551 Phpapp02
Cloudscaling Cloud Connect 2011 Keynote Randybias Final4 110325165551 Phpapp02Cloudscaling Cloud Connect 2011 Keynote Randybias Final4 110325165551 Phpapp02
Cloudscaling Cloud Connect 2011 Keynote Randybias Final4 110325165551 Phpapp02
 
Hughes Media Law Presents: Cascadia Capital - Venture Funding In Today's Market
Hughes Media Law Presents: Cascadia Capital - Venture Funding In Today's MarketHughes Media Law Presents: Cascadia Capital - Venture Funding In Today's Market
Hughes Media Law Presents: Cascadia Capital - Venture Funding In Today's Market
 
On app Ditlev Bredahl
On app Ditlev BredahlOn app Ditlev Bredahl
On app Ditlev Bredahl
 
Ebay4
Ebay4Ebay4
Ebay4
 
Rubicon Project Networks
Rubicon Project NetworksRubicon Project Networks
Rubicon Project Networks
 
Presentación TechBa - Csoftmty
Presentación TechBa - CsoftmtyPresentación TechBa - Csoftmty
Presentación TechBa - Csoftmty
 
SWOT Analysis
SWOT AnalysisSWOT Analysis
SWOT Analysis
 
The reseach of incubation center in silicon valley
The reseach of incubation center in silicon valleyThe reseach of incubation center in silicon valley
The reseach of incubation center in silicon valley
 
Chap 3 global context of business
Chap 3 global context of businessChap 3 global context of business
Chap 3 global context of business
 
Facebook ipo
Facebook ipoFacebook ipo
Facebook ipo
 
NCDM 2010 - Target Customers Effectively Through Advanced Analytics - Netezza...
NCDM 2010 - Target Customers Effectively Through Advanced Analytics - Netezza...NCDM 2010 - Target Customers Effectively Through Advanced Analytics - Netezza...
NCDM 2010 - Target Customers Effectively Through Advanced Analytics - Netezza...
 
iPhone pricing model
iPhone pricing modeliPhone pricing model
iPhone pricing model
 
Apresentacao ideiasnet english_20070823v1
Apresentacao ideiasnet english_20070823v1Apresentacao ideiasnet english_20070823v1
Apresentacao ideiasnet english_20070823v1
 
The new era_of_printing_and_publishing
The new era_of_printing_and_publishingThe new era_of_printing_and_publishing
The new era_of_printing_and_publishing
 
Apresentacao ideiasnetenglish 20070410v1
Apresentacao ideiasnetenglish 20070410v1Apresentacao ideiasnetenglish 20070410v1
Apresentacao ideiasnetenglish 20070410v1
 
Atm Sales Enablement Presentation 100609
Atm Sales Enablement Presentation 100609Atm Sales Enablement Presentation 100609
Atm Sales Enablement Presentation 100609
 
Leon Zemel: Achieving Big Marketing Goals Through Big Data
Leon Zemel: Achieving Big Marketing Goals Through Big DataLeon Zemel: Achieving Big Marketing Goals Through Big Data
Leon Zemel: Achieving Big Marketing Goals Through Big Data
 
Bpo Slides
Bpo SlidesBpo Slides
Bpo Slides
 

Más de David Tracy

New Technology Business Case
New Technology Business CaseNew Technology Business Case
New Technology Business Case
David Tracy
 
Flevy.com - World's First Research Report-cum-Financial Model
Flevy.com - World's First Research Report-cum-Financial ModelFlevy.com - World's First Research Report-cum-Financial Model
Flevy.com - World's First Research Report-cum-Financial Model
David Tracy
 

Más de David Tracy (20)

Presentation Development Primer: Storyboarding, Slide Design
Presentation Development Primer: Storyboarding, Slide DesignPresentation Development Primer: Storyboarding, Slide Design
Presentation Development Primer: Storyboarding, Slide Design
 
Building an Enduring Corporate Vision
Building an Enduring Corporate VisionBuilding an Enduring Corporate Vision
Building an Enduring Corporate Vision
 
Henry Mintzberg's Ten Schools of Thought on Strategic Management
Henry Mintzberg's Ten Schools of Thought on Strategic ManagementHenry Mintzberg's Ten Schools of Thought on Strategic Management
Henry Mintzberg's Ten Schools of Thought on Strategic Management
 
Psychology of Consumer Product Adoption
Psychology of Consumer Product AdoptionPsychology of Consumer Product Adoption
Psychology of Consumer Product Adoption
 
Transformation Maps
Transformation MapsTransformation Maps
Transformation Maps
 
Strategic Analysis Framework
Strategic Analysis FrameworkStrategic Analysis Framework
Strategic Analysis Framework
 
Balanced Scorecard
Balanced ScorecardBalanced Scorecard
Balanced Scorecard
 
Business Strategy and Management Models
Business Strategy and Management ModelsBusiness Strategy and Management Models
Business Strategy and Management Models
 
New Technology Business Case
New Technology Business CaseNew Technology Business Case
New Technology Business Case
 
Flevy.com - World's First Research Report-cum-Financial Model
Flevy.com - World's First Research Report-cum-Financial ModelFlevy.com - World's First Research Report-cum-Financial Model
Flevy.com - World's First Research Report-cum-Financial Model
 
Flevy.com - Staff Demand and Shift Bidding
Flevy.com - Staff Demand and Shift BiddingFlevy.com - Staff Demand and Shift Bidding
Flevy.com - Staff Demand and Shift Bidding
 
Flevy.com - Business Presentation Template
Flevy.com - Business Presentation TemplateFlevy.com - Business Presentation Template
Flevy.com - Business Presentation Template
 
Flevy.com - LBO Model Template
Flevy.com - LBO Model TemplateFlevy.com - LBO Model Template
Flevy.com - LBO Model Template
 
Flevy.com - LBO Model Template
Flevy.com - LBO Model TemplateFlevy.com - LBO Model Template
Flevy.com - LBO Model Template
 
Flevy.com - Strategic Innovation Management Framework
Flevy.com - Strategic Innovation Management FrameworkFlevy.com - Strategic Innovation Management Framework
Flevy.com - Strategic Innovation Management Framework
 
Flevy.com - Feasibility Study Template for Electronic Software Distribution
Flevy.com - Feasibility Study Template for Electronic Software DistributionFlevy.com - Feasibility Study Template for Electronic Software Distribution
Flevy.com - Feasibility Study Template for Electronic Software Distribution
 
Flevy.com - Feasibility Study for an eMail Archiving solution
Flevy.com - Feasibility Study for an eMail Archiving solutionFlevy.com - Feasibility Study for an eMail Archiving solution
Flevy.com - Feasibility Study for an eMail Archiving solution
 
Flevy.com - Paycheck Stub Template
Flevy.com - Paycheck Stub TemplateFlevy.com - Paycheck Stub Template
Flevy.com - Paycheck Stub Template
 
Flevy.com - Account Management Templates
Flevy.com - Account Management TemplatesFlevy.com - Account Management Templates
Flevy.com - Account Management Templates
 
Flevy.com - Core Competencies Analysis
Flevy.com - Core Competencies AnalysisFlevy.com - Core Competencies Analysis
Flevy.com - Core Competencies Analysis
 

Último

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
instagramfab782445
 
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
laloo_007
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 

Último (20)

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 

Pricing Curves Diagrams

  • 1. Crowdsourced Business Presentation Design Service Pricing Curves Collection of Diagrams This document is a collection of diagrams illustrating various pricing curves and pricing concepts, including supply-demand curve, price-revenue curve, breakeven curve, market skimming, market penetration, and product adoption lifecycle curve ORIGINAL PROJECT DETAILS October 15, 2012 http://pptlab.com/presentation?pid=3
  • 2. PPT Lab (www.pptlab.com) is the only crowdsourced presentation design service. Get consulting-quality presentations at a fraction of the cost! www.PPTLab.com support@pptlab.com Each month, we will create well over 50 slides of for our members. As a member, you will drive what business slides we create by submitting your own presentation projects to our team. All presentations will be created by a team of management consultants and follow the Consulting Presentation Framework. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 2
  • 3. Contents  Supply Demand Curves  Product Adoption Lifecycle Curves  Price-Revenue Curve  Breakeven Curve  Price Curves – Market Skimming  Price Curves – Market Penetration PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 3
  • 4. Insert Headline Supply Demand Curve D1 D2 Price S P2 P1 Q1 Q2 Quantity Insert Bumper. Source: PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 4
  • 5. Insert Headline Supply Demand Curve S1 S2 Price D P1 P2 Q1 Q2 Quantity Insert Bumper. Source: PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 5
  • 6. Insert Headline Price-Revenue Curve Maximum Sales $1000 $250M $900 $800 $200M $700 $600 Optimal $150M Price Point Price $500 Revenue $400 $100M $300 Lower Higher Margins Margins $50M $200 $100 0% 20% 40% 60% 80% 100% % of Potential Buyers Insert Bumper. Source: PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 6
  • 7. Insert Headline Price-Revenue Curve (Alternate) Revenue: $250M $1000 $250M $900 $800 $200M $700 $600 $150M Price: Price $500 $4.5K Revenue $400 $100M $300 $200 $50M $100 0% 20% 40% 60% 80% 100% % of Potential Buyers Insert Bumper. Source: PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 7
  • 8. Insert Headline Breakeven Curve Total Sales Price/ Cost Total Cost Breakeven Point Variable Costs Loss Profit Fixed Costs Quantity Insert Bumper. Source: PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 8
  • 9. Insert Headline Production Adoption Lifecycle (No Chasm) Sales Revenue Early Adopters Early Majority Late Majority Laggards Time Insert Bumper. Source: PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 9
  • 10. Insert Headline Production Adoption Lifecycle (Crossing the Chasm) Sales Chasm: Revenue Jump from 20% of the market to 80% of buyers Early Adopters Chasm Early Majority Late Majority Laggards Time Insert Bumper. Source: PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 10
  • 11. Insert Headline Price Curve – Market Skimming Price To maintain or increase, release enhancements/ Introduce product or service improvements to the product at high price point to capture or service the non price sensitive Early Adopters Price will begin to drop for the original product of service a the market becomes more saturated and competitive Early Adopters Chasm Early Majority Late Majority Laggards Time Insert Bumper. Source: PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 11
  • 12. Insert Headline Price Curve – Market Penetration Price Price low to penetrate the market with intent of quickly Price will begin to drop for the crossing the “chasm” original product of service a the market becomes more saturated and competitive Early Adopters Chasm Early Majority Late Majority Laggards Time Insert Bumper. Source: PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 12
  • 13. Insert Headline Price Curve – Market Penetration Price To cross the chasm by increasing the price, the product or service must be continuously improved upon Price low to penetrate the market with intent of quickly reaching the “chasm” Early Adopters Chasm Early Majority Late Majority Laggards Insert Bumper. Source: PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 13
  • 14. PPT Lab (www.pptlab.com) is the only crowdsourced presentation design service. Get consulting-quality presentations at a fraction of the cost! www.PPTLab.com support@pptlab.com Each month, we will create well over 50 slides of for our members. As a member, you will drive what business slides we create by submitting your own presentation projects to our team. All presentations will be created by a team of management consultants and follow the Consulting Presentation Framework. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 14